Description of the company Salesforce com is the

Description of the company Salesforce. com is the enterprise cloud computing leader. The company was founded in March 1999 by Marc Benioff, Parker Harris, Dave Melenhoffom and Frank Dominguez with the original idea of specialization in the market of CRM-systems and providing access to them only as a subscription service, having all instances of the system in their own data centers, completely eliminating the installation of systems at customers and providing end-user access to the system via the web. Company is recognized as one of the pioneers of Saa. S, Paa. S, cloud computing. The company's headquarters is located in San Francisco with regional offices located in 25 countries.

Company milestones 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 • Founders launch salesforce. com in small San Francisco apartment • “The End of Software” revolution begins 2000 -2001 • 1, 500 customers and 30, 000 subscribers (as of January 31, 2001) • Launch first online CRM app encompassing sales force automation, marketing automation, and customer service and support • Info. World’s Top 10 Technology of the Year • Cited as “Fastest Growing Online CRM Company” by Morgan Stanley 2002 -2003 • Launch Salesforce CRM Enterprise Edition with advanced functionality • Launch wireless capabilities • 400+ employees with operations in USA, Australia, Japan, Ireland, UK, France, Spain, and Germany • Forbes, Best of the Web • CODIE Award for Best CRM 2004 -2005 • 1, 100+ full-time employees • 20, 500 customers and 393, 000 subscribers (as of January 31, 2006) • AMR Research: Innovation Award • Info. World: Technology of the Year • Aberdeen: Top Ten “What Works” Award

Company milestones 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 2006 -2007 • 41, 000 customers (as of January 31, 2008) • 1. 1 million subscribers (as of January 31, 2008) • Hit 100 -million transactions in 1 day (July 26, 2007) • Ranked #3 on Forbes Top 25 Fastest Growing Companies • Launch Force. com “platform as a service” • Launch Visualforce • Launch Salesforce CRM Ideas • Business. Week: Top 100 Innovators Award 2008 -2009 • 63, 200 customers (as of July 31, 2009) • 1. 5 million subscribers (as of July 31, 2009) • 3, 650 full-time employees (as of July 31, 2009) • Summer ’ 09 is the 29 th major product release in less than 10 years • Frequently exceed 150 million transactions per day • Opened new data center in Singapore, complementing two North American data centers • Launch first application built on Force. com for the i. Phone • Launch Salesforce for Twitter • Launch the “Service Cloud” • Receive KCS verification for customer service & support solution from the Consortium for Service Innovation • Announced partnerships with Amazon. com Web Services and Facebook; extended partnership with Google • Ranked #2 fastest-growing technology company behind Google by Forbes • Launched Salesforce CRM for Google Apps

Company milestones 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 2010 -2012 • Salesforce. com joins U. K. Government G-Cloud framework • 90, 000 people register to attend Dreamforce 2012 • Forbes: Salesforce. com Named Most Innovative Company in the World for the second consecutive year • Salesforce. com launches the Salesforce Marketing Cloud • Salesforce. com launches Work. com • Salesforce. com announces next-generation Sales Cloud, with Salesforce Touch, Chatter Communities for Partners and Data. com Social Key • Salesforce. com announces Chatterbox, the Dropbox for the enterprise • Salesforce. com announces new Chatter Communities for Service • 104, 000 customers (as of July 31, 2011) • Winter'11 is the 37 th major product release in 12 years • Acquired Dimdim, a leader in real-time communication technologies • Acquired Manymoon, a leading developer of social productivity apps • Dreamforce draws 45, 000 registrants and 300 exhibitors from 60+ countries • Launched Chatter. com • Launched Service Cloud 3, the next generation of social contact centers • Launched Jigsaw 2 • Launched the Social Enterprise • Launched the Radian 6 Social Marketing Cloud • Acquired Radian 6, the industry’s leader in social media monitoring and engagement • Acquired Assistly, the customer support app for small business • Acquired Model Metrics, a mobile and social cloud consulting services company • Acquired Data. com, the largest contact database in the cloud • Launched Salesforce Chatter • Partnered with VMware to launch VMforce, the fastest way to build enterprise Java apps • Launched Database. com, the enterprise cloud database • Launched Force. com 2, enterprise cloud platform services for building Cloud 2 apps • Acquired Heroku, the frictionless, rock-solid Ruby platform • Purchased 14 acres of undeveloped land in San Francisco for a new headquarters facility

Awards

Global offices Europe, Middle East and Africa • Switzerland • United Kingdom • France • Ireland • Italy • Finland • Sweden • Belgium • The Netherlands • Denmark • Spain • Germany • Israel Asia Pacific • Australia • Singapore • Japan • Korea • China • Beijing • India Americas • United States • Canada • Latin America and Caribbean Headquarters

Position on the market According to Gartner research activity by the results of 2012, the company moved into first place on the world market of CRM-systems with a share of 14%, ahead of SAP (12, 9%) and Oracle (11, 1%), while showing faster growth than the market and competitors in general, (in 2008 it was the third company in the market, twice behind the SAP and a half times from Oracle). At the sub-segment of the market - among CRM-systems provided by the model Saa. S, - Salesforce. com, by the estimation of the individual professionals, owns more than half of the market, among other notable players in the segment of CRM subscription observers also isolated Net. Suite and Right. Now (English) , though the first is controlled by the founder of Oracle, Larry Ellison, and the second - absorbed by Oracle in 2011. Technical experts called the company as a "cloud service provider number 2" (after Amazon. com and before Google). Stock observers attributed the company as , "the main players in the market of cloud computing, " in line with Oracle, SAP, Google, Microsoft, Amazon. com. Launching in 2011, the cloud database management system Database. com was rated as a claim on the company's participation in the struggle DBMS market, which is

Customers One of the founders of the company, Mellenhoff, argues that the original goal was to create a product affordable for small and medium enterprises. However, according to the data of 2011, large customers such as Google, Dell, Toyota, Cisco, Hitachi are signed for CRM-system from Salesforce. com. PC Magazine review in CRM indicates the possibility of making use of Salesforce. com as a small and a large business, with special emphasis on the significantly higher prices than the competition. Total claimed about 87, 200 customers in early 2010.