57b1a819582774f33b16899ebae87c49.ppt
- Количество слайдов: 18
Demonstrating Cargill’s Commitment to Responsible Corporate Citizenship “By the Time You Need a Friend, It’s Too Late to Make One. ” -Mark Twain
l l Investing Cargill’s human and financial resources to address community needs $17 million in contributions annually Partnerships with charitable organizations worldwide Volunteer activities in more than 250 locations
What can community relations accomplish? • Fulfill Cargill’s vision and mission • Help Cargill businesses achieve key objectives • Improve quality of life for our people and communities • Foster employee pride and teamwork • Provide positive publicity to enhance reputation
Adding value to Cargill business l Building and enhancing relationships with customers l Building relationships in community l Improving employee relations
Building and enhancing relationships with customers l Promoting our reputation l Differentiating Cargill l Increasing loyalty l Learning more about Cargill’s culture, organization and employees.
Building relationships in the community l l l Enhancing Cargill’s image among key stakeholders Working with civic leaders on projects that benefit the community Gaining support for plant improvements and entry to new markets
Improving employee relations l l Providing opportunities for skill-building and community service Attracting quality employees l Building teamwork l Increasing interaction
Cargill Community Relations Three general categories of activities: • Grantmaking • Volunteerism • Partnerships
Grantmaking in Twin Cities l l More than $4 million annually in the Twin Cities Focus on disadvantage youth $1. 2 million Schools First Initiative to help foster school reform in Minneapolis schools $300, 000 Minneapolis Broadway YMCA
United States Grantmaking l l Partnership Fund Matches contributions from local facility or Business Unit Scholarships Location/Business Units grants Employee matching grants to higher education
International Grantmaking l l International Partnership Fund - $225, 000 Habitat for Humanity - 6 countries/ 12 projects
Responding to Natural Disasters l Established a Natural Disaster Relief Program – More than $700, 000 committed in FY 99 -00 – Earthquakes in Turkey – Floods in Venezuela – Tornadoes in Granite Falls, MN and Fort Worth, TX
Volunteerism Participation of employees, retirees, and their families in company-sponsored projects. Cargill has a release time policy and recognition program to support employee volunteerism. Business/school partnerships – Food drives – Habitat builds – Cargill Cares Volunteer Awards –
Partnerships l l Multi-year programs with regional or national nonprofit organizations. Require investments of financial and human resources from corporate and field locations; active collaboration between the nonprofit, Cargill and the community.
Farm Safety 4 Just Kids l l Nationwide initiative to educate children and families about farm safety Chapters in 60 Cargill locations Opportunities: – form chapter – sponsor safety camp or demonstration – distribute farm safety information
United Way Nationally - $4. 3 million total l 102 local campaigns Minneapolis l $1 million in employee contributions Opportunities: – Employee Campaign – Matching BU/Location contributions
Habitat for Humanity l l House-building projects with low-income families More than 70 homes in 6 countries Opportunities – team-building – many volunteers involved – high visibility
Water Matters International effort to engage employees and community in local water protection efforts l $1. 5 million contributed and 175 Cargill projects since 1995 Opportunities: – tours of Cargill wastewater operations – children’s water festivals and projects – Water Matters mini-grants l
57b1a819582774f33b16899ebae87c49.ppt