Deck Overview Audience General Audience not familiar

Deck Overview Audience: • General Audience not familiar with Oracle Product Strategy Time: • 1. 0 – 1. 5 Hours Presentation Goals: • The goal of this deck is to explain at a high level Oracle’s BI Strategy and Products. The slides within this deck provide the presenter with standard slides across BI Suite, BI Applications and Enterprise Performance Management. Last Updated 5/23/2007

Oracle BI Strategy and Products Presenter

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Business Intelligence is the #1 Priority “…the most important technology in 2007 is business intelligence” Source: CIO Insight, “The Future of I. T. : What's on Tap for 2007 and Beyond, ” January 16, 2007

Product Strategy Drivers From: To: Analysts Pervasive use Historical data Real-time, predictive data Fragmented view Unified, enterprise view Reporting results Insight-driven business process optimization Analytic tools Unified infrastructure and prebuilt analytic solutions Planning silos with limited BI Enterprise Performance Management System

Oracle’s Product Strategy • Integrated Business Intelligence Database • Business Intelligence & Data Mining Functions Integrated in Database • Integrated Business Intelligence Tools • Best-of-Breed, Next Generation Business Intelligence Technology Platform • Integrated Analytic Applications • Enterprise Wide, Industry Specific Analytic and Corporate Performance Management Applications Exploits Any Information Technology Environment

The Industry’s Most Comprehensive BI Solution ORACLE BUSINESS INTELLIGENCE APPLICATIONS BI Applications Multi-source BI Applications For DBI BI Applications for EPM Performance Management ORACLE BUSINESS INTELLIGENCE SUITE Oracle BI Suite Enterprise Edition Oracle BI Suite Standard Edition Oracle BI Suite SE 1 ORACLE DATABASE with DATA WAREHOUSING OPTIONS OWB/ODI Oracle Partitioning Oracle Data Mining Oracle OLAP

BI SE and BI EE Interop and Migration Paths for BI SE (Discoverer) Customers 1. Stay on BI SE forever • 10. 1. 2. 2 just delivered (Calculated Members) • 10. 1. 2. 3 and 11 g in progress • Dedicated development team • Lifetime support 2. Use both to gain new function • Leverage Disco EULs as a data source • Discoverer analysis surfaced in Dashboards • Use Delivers for alerting 3. Migrate SE to EE • Metadata migration utility, methodology, and Oracle Consulting services

Oracle BI Suite Enterprise Edition Unified Business Intelligence Infrastructure Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Proactive Detection and Alerts Disconnected Analytics MS Office Plug-in Web Services Common Enterprise Information Model Oracle BI Server Intelligent Caching Services Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle People. Soft, Siebel, Custom Apps Files Excel XML Business Process

Common Enterprise Information Model Enables Consistency, Security, Reuse, Flexibility Presentation Layer • User roles, preferences • Simplified view • Logical SQL interface Semantic Object Layer • • • Dimensions Hierarchies Measures Calculations Aggregation Rules Time Series Role-based views of the information Consistent definition of business measures, metrics, calculations Physical Layer • Map Physical Data • Connections • Schema Model once, deploy anywhere Across any data sources

Common Enterprise Information Model “Model once, deploy everywhere” Business Processes ü Information consistency ü Information availability ü Eliminates data silos ü Increased user adoption ü Greater Leverage in IT Microsoft Office Disconnected Analytics Interactive Dashboards Proactive Alerts Formatted Reports Ad Hoc Analysis Common Enterprise Information Model Oracle BI EE Server

Oracle BI Server Next-Generation BI Server • Common Enterprise Oracle BI EE End User Products Other 3 rd Party Tools Information Model • Advanced calculation & federation engine • Intelligent request generation and optimized, distributed data access • Analytical and Operational reach • Mission critical scalability and performance Native RDBMS • Oracle • SQL Server • DB 2 • Teradata ODBC Multi-dimensional • XMLA • Oracle OLAP Option • MS Analysis Services • SAP BW Other • XML, • Excel • Text

End User Products Enterprise Edition Oracle Interactive Dashboards • Guided experience leads user from insight to action • Intuitive and interactive dashboards/scorecards • Personalized, function-specific and role-based Oracle Answers • Powerful ad-hoc analysis via 100% Web UI • Zero training environment • Create, modify and author analysis, pivots and dashboards Oracle Delivers • Dynamic problem/opportunity detection and notification • Automated analytic workflows and processes • Tailored delivery for wide range of mobile devices Oracle BI Publisher • Uses Word and Adobe as report layout tools • Many sophisticated outputs • Extract once, Publish many times

Enhances Existing Customer Investments “Hot-Pluggable” Integration with Heterogeneous Systems Analytic Tools and Reporting Portals Any JSR 168 Portal Applications Desktop Tools Oracle BI, HYSL, BOBJ, COGN, MSTR, Actuate. . Oracle EBS, Siebel, SAP, People. Soft, JD Edwards. . Excel, Outlook, Lotus Notes. . Common Enterprise Information Model Oracle BI Server Security Oracle Kerberos i. Planet MSFT AD Novell Custom Others. . Data Access Oracle RDBMS Oracle OLAP Option Microsoft SQL Server & Analysis Services IBM DB 2 Teradata Essbase SAP BW XML, Excel, Text Others. . ETL Oracle Data Integrator (Sunopsis) Oracle Warehouse Builder Informatica Ascential Others. .

Oracle BI Applications Single or Multi-source Analytic Apps Built on OBIEE Sales Service & Contact Center Order Management & Fulfillment Marketing Supply Chain Financials Human Resources Oracle BI Applications Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Proactive Detection and Alerts Disconnected Analytics MS Office Plug-in Web Services Oracle BI Suite EE Packaged ETL Maps DW Schema Universal Adapters IVR, ACD, CTI Hyperion MS Excel Other Data Sources

Oracle BI Applications Multi-Source Analytics with Single Architecture Auto Comms & Media Complex Consumer Sector Mfg Sales Service & Contact Center Pipeline Analysis Energy Financial Services High Tech Insurance Life & Health Sciences Public Sector Travel & Trans Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Churn Propensity Campaign Scorecard Order Linearity Supplier Performance A/R & A/P Analysis Employee Productivity Triangulated Forecasting Customer Satisfaction Response Rates Orders vs. Available Inventory Spend Analysis Sales Team Effectiveness Resolution Rates Product Propensity Cycle Time Analysis Procurement Cycle Times Customer & Product Profitability HR Compliance Reporting Up-sell / Cross-sell Service Rep Effectiveness Loyalty and Attrition Backlog Analysis Inventory Availability P&L Analysis Workforce Profile Cycle Time Analysis Service Cost Analysis Market Basket Analysis Fulfillment Status Employee Expenses Expense Management Turnover Trends Lead Conversion Service Trends Campaign ROI Customer Receivables BOM Analysis Cash Flow Analysis Return on Human Capital GL / Balance Compensation Sheet Analysis Other Operational & Analytic Sources Prebuilt adapters: Oracle BI Suite Enterprise Edition

Procurement Operations Finance Marketing HR / Workforce Customers Sales Customers Service Customers Distribution Advanced Analysis Often Spans Heterogeneous Data Sources How does call center agent tenure, training, & compensation affect efficiency and cross-selling performance? What is the impact of my average handle time, average queue hold time and one-and-done rate on customer satisfaction? How do I reduce agent turnover and staffing costs? Suppliers

Oracle BI Applications Multi-Source Analytics with Single Architecture Auto Comms & Media Complex Consumer Sector Mfg Sales Service & Contact Center Pipeline Analysis Energy Financial Services High Tech Insurance Life & Health Sciences Public Sector Travel & Trans Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Churn Propensity Campaign Scorecard Order Linearity Supplier Performance A/R & A/P Analysis Employee Productivity Triangulated Forecasting Customer Satisfaction Response Rates Orders vs. Available Inventory Spend Analysis Sales Team Effectiveness Resolution Rates Product Propensity Cycle Time Analysis Procurement Cycle Times Customer & Product Profitability HR Compliance Reporting Up-sell / Cross-sell Service Rep Effectiveness Loyalty and Attrition Backlog Analysis Inventory Availability P&L Analysis Workforce Profile Cycle Time Analysis Service Cost Analysis Market Basket Analysis Fulfillment Status Employee Expenses Expense Management Turnover Trends Lead Conversion Service Trends Campaign ROI Customer Receivables BOM Analysis Cash Flow Analysis Return on Human Capital GL / Balance Compensation Sheet Analysis Other Operational & Analytic Sources Prebuilt adapters: Oracle BI Suite Enterprise Edition

Service and Contact Center Analytics 1 Prebuilt ETL to extract data from over 3, 000 operational tables and load it into the DW, sourced from CRM systems, call center telephony middleware and other sources 3 Pre-mapped metadata, defining real-time access to analytical and operational sources, embedded best practice calculations and metrics for the contact center Ø Presentation Layer Business Analytics Warehouse Ø Logical Business Model Ø Physical Sources 2 Service Analytics utilizes ETL routines that extract data from 2, 000+ operational tables and load it into 15 star-schemas available for immediate analysis 4 A “best practice” library of over 150 prebuilt rolebased intelligence dashboards, reports and alerts for service and contact center agents, managers and executives

Example: Analytic Workflows Business Objectives / Issues Maximize Cash Flow Is DSO on target? Is Overdue Balances trending up? How long is the underlying Overdue Balance pending? What is the aging of Due Balances? Who are the Customers and Collectors? Gain Insights Are Payment Terms in compliance? Drill to Due Balances by Region Drill to Overdue Invoice Detail Take Action Target collection efforts to reduce overdue balances Is DPO on target? • Business Function: Receivables • Role: Director, Credits & Collections • Objectives: • 1) Maximize Cash Flow • 2) Control Risk of Receivables Portfolio

Example: Analytic Workflows Business Objectives / Issues Maximize Cash Flow Is DSO on target? How long is the underlying Overdue Balance pending? Drill to Overdue Invoice Detail Take Action Target collection efforts to reduce overdue balances tail Who are the Customers? o De Gain Insights Drill t Is Overdue Balances trending up?

Speeds Time To Value and Lowers TCO Build from Scratch with Traditional BI Tools Oracle Analytic Applications Training / Roll-out Oracle Analytic Applications solutions approach: • Faster time to value • Lower TCO • Assured business value Define Metrics & Dashboards DW Design Training / Rollout Back-end ETL and Mapping Define Metrics & Dashboards DW Design Back-end ETL and Mapping Months or Years Weeks or Months Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis Easy to use, easy to adapt Role-based dashboards and thousands of pre-defined metrics Prebuilt DW design, adapts to your EDW Prebuilt Business Adapters for Oracle, People. Soft, Siebel, SAP, others

Enterprise Performance Management System Integrates Transaction, Intelligence, Financial Systems Financial Performance Management Systems Enterprise Performance Management System Enterprise Resource Planning Systems Operational Business Intelligence Systems

Oracle BI Product Strategy Key Product Differentiators • Enterprise Semantic Model • Cross-Source Model Centric vs. Single Source Reporting • Pervasive Business Insight • Empower Business Users with Embedded Insight • Real Time Predictive Insight • Activity Monitoring and Predictive Analytics • Business Process Optimization • Sense & Respond with Intelligent Business Processes • Fastest Time to Value & Lowest TCO • Pre-packaged Performance Management & Analytic Applications • Across Siebel, Peoplesoft, e-Business Suite, JDEdwards, & SAP

Oracle and Hyperion

Enterprise Performance Management System Oracle with Hyperion Set Goals Plan Align Insight Performance Action Report Monitor Analyze

The New, Extended Oracle BI A System for Enterprise Performance Management Oracle Business Intelligence BI and Performance Management Applications Operational Business Intelligence Applications Performance Management Applications Integrated with each other Best-of-breed Business BI Tools and Foundation Hot-Pluggable Intelligence Tools Integrated BI Foundation Enterprise Semantic Model Works with any information technology environment – Oracle, non-Oracle, or mixed

Oracle Business Intelligence Tools & Foundation Extended and Unified Business Intelligence Infrastructure Data Integration Ad-hoc Analysis Interactive Dashboards Essbase Analytics Reporting & Publishing Proactive Detection and Alerts Disconnected & Mobile Analytics MS Office & Outlook Integration Common Enterprise Information Model Integrated Security, User Management, Personalization Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services OLTP & ODS Systems Data Warehouse Data Mart Essbase SAP, Oracle People. Soft, Siebel, Custom Apps Files Excel XML Business Process

Oracle Business Intelligence Applications An Enterprise Performance Management System Reporting Modeling Sales & Marketing Scorecarding Planning Budgeting Financial Analytics Analytic Apps Financial Management Human Resources Planning Consolidation Order Management & Fulfillment Supply Chain Scorecards Verticals Common Enterprise Information Model Oracle Business Intelligence Foundation OLTP & ODS Systems Data Warehouse Data Mart Essbase SAP, Oracle People. Soft, Siebel, Custom Apps Files Excel XML Business Process