Dawn of Mass Culture Chapter 8 Section 4

Dawn of Mass Culture Chapter 8 Section 4

Dawn of Mass Culture o o American Leisure – The amount of time Americans had will increase as Progressive Reforms allow workers a shorter work week. They sent their time in a variety of pursuits. n n Amusement Parks – Coney Island Bicycling Tennis Roller Skating

Bicycling Liberates Women o Changes in Clothing Styles n n n o o Bicycling demanded that women change their attire to more cycle-friendly clothing. Gone were the corsets and long full skirts Women wore tailored blouses and split skirts Changes in Chaperoning Practices Susan B. Anthony “Bicycling has done more to emancipate women than anything else in the world. It gives women a freedom and selfreliance. ”

Refreshments at the Turn of the Century o o Hershey’s Chocolate Bars, 1900 Coca-Cola, 1886 n n n o q John S. Pemberton, Atlanta Pharmacist Headache cure Ingredients – Peruvian coca and African cola nuts http: //www. thecocacolacompany. com/presscenter/presskit_120_image_library. html Pepsi-Cola, 1896 n Calab D. Bradham http: //www. thecoca-colacompany. com/presscenter/img/image 120/lg_hilda_clark. jpg

SPECTATOR SPORTS o Boxing n n o John L. Sullivan – 1 st Heavyweight Boxer James J. “Gentleman Jim” Corbett Baseball n n n Started in the 1840’s Formation of National League, 1876, and American League, 1903 First World Series, 1903 o n Boston Pilgrims defeat the Pittsburg Pirates Negro National and American Leagues Formed

Baseball http: //inventors. about. com/library/inventors/blbaseball. htm http: //www. baseball-almanac. com/ws/yr 1903 ws. shtml

1903 World Series o o o Boston Americans (5) vs. Pittsburgh Pirates (3) Did you know that during Game 5 of the 1903 World Series, the Boston Americans hit five (5) ground-rule triples due to an oversized crowd? Players from Boston received $1, 182. 00 each for the series. Players from Pittsburgh lost the series yet received $1, 316. 25 each — thanks to the team owner giving his share of the gate receipts to the players. Bill Dinneen started four (4) of the eight (8) games, completed all four (4) of his starts, won three (3), had two (2) shutouts and later became an American League umpire. http: //www. baseball-almanac. com/ws/yr 1903 ws. shtml http: //www. baseball-almanac. com/ws/wsmenu. shtml

Going to the Show o Mass Entertainment Expands: n n o Improved Railroad Transportation New Media Technology – Motion Pictures Live Performances n n n Serious Drama – Shakespearean Tragedy Melodramas – Improbable plots, doomed heroes and heroines, and happy endings at the last minute Vaudeville – Song, dance, slapstick comedy, chorus lines. Something to attract everyone. Circus – Barnum & Bailey Minstrel Shows – exaggerated imitations of African-Americans

Click link below to visit this interactive site Grand Theatre in Buffalo, NY around 1900 o http: //xroads. virginia. edu/~MA 02/easton/vaudeville. html

o o o RAGTIME: A blend of African-American spirituals and European musical forms Began in 1880’s in the South Scott Joplin – “Maple Leaf Rag” Helped in the development of Jazz http: //www. scottjoplin. org/biography. htm

THE SILVER SCREEN o o The Great Train Robbery, 1903 The Birth of a Nation, 1915 n n n o o Use pioneering bold new techniques, such as close-ups, fadeouts, and blockbuster scenes Film glorified the KKK and portrayed African Americans in a negative light. Protested by the NAACP Silent movies starring Mary Pickford, Lillian Gish, and Charlie Chaplin Nickelodeons -Nickel admission price made it affordable for all people

http: //www. filmsite. org/grea. html

Mass Circulation Newspapers o o o Sensational Headlines Sensational Stories Sensationalist News Editors Yellow Journalism n n Joseph Pulitzer – New York World William Randolph Hearst – New York Journal http: //en. wikipedia. org/wiki/William_Randolph_Hearst http: //en. wikipedia. org/wiki/Joseph_Pulitzer

New Ways to Sell Goods o o o Urban Shopping – 1 st Shopping Centers in Cleveland, Ohio, in 1890 Specialized, separate districts with financial services, hotels and entertainment, light manufacturing and trade. Retail shopping centers in center city

The Department Store o o o Marshall Field in Chicago “Give The Lady What She Wants. ” Store allows women to take merchandise home on approval and return it if it didn’t satisfy them. Pioneered bargain basement section Restaurant for shoppers http: //en. wikipedia. org/wiki/Marshall_Field's

The Chain Store o o Groups of stores under the same ownership Bought in bulk to offer the lowest prices Limited customer service Woolworth- Five and Dime Store n People buy things on impulse because it is cheap http: //query. nytimes. com/gst/fullpage. html? res=9800 E 7 D 81 E 38 F 93 BA 25754 C 0 A 961958260 Click on link above to see the story – “Woolworth Gives Up on the Five-and-Dime” -

Advertising at the Turn-of-the-Century o o o Improvements in printing pictures Ads in Magazines Billboards http: //www. adclassix. com/sitemap. htm

Mail-Order Catalogs and Rural Free Delivery o Montgomery Ward and Sears Roebuck Catalogs o Rural Free Delivery – system that brought packages directly to every home