David Ogilvy Redin Vitaliy Solov ev Igor Time the

David Ogilvy Redin Vitaliy Solov’ev Igor Time: "the most sought-after wizard in today's advertising industry. " 1962

"The Father of Advertising. " David Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey in England. Died on 21 July 1999 at his home, the Château de Touffou, in Bonnes, France. Ogilvy remains one of the most famous names in advertising.

Early ears In 1932 he started selling AGA cooking stoves, door-to-door. His success at this, marked him out to his employer, who asked him to write an instruction manual: “ Theory and Practice of Selling the AGA Cooker, for the other salesmen. ” Thirty years later, Fortune magazine editors called it the finest sales instruction manual ever written

When Ogilvy "tasted blood" After just a few months in advertising, Ogilvy took theater discipline in a whole new direction. A man walked into Ogilvy's London agency wanting to advertise the opening of his hotel. Since he had just $500 he was turned to the novice, David Ogilvy bought $500 worth of postcards and sent invitations to everybody he found in the local telephone directory. The hotel opened with a full house. "I had tasted blood", says Ogilvy in his Confessions of an Advertising Man. This is the incident that led him to understand the importance of direct advertising, his "Secret Weapon", as he says in Ogilvy on Advertising.

The Ogilvy & Mather years (1949– 1973) Having worked as a chef, researcher, and farmer, Ogilvy now started his own advertising agency with the backing of Mather and Crowther, the London agency being run by his elder brother, Francis, which later acquired another London agency, S. H. Benson. The new agency in New York was called Ogilvy, Benson, and Mather.

His entry into the company of giants started with several iconic advertising campaigns: The man in the "Hathaway shirt" with his aristocratic eye patch which used George Wrangel as model

"The man from Schweppes is here" introduced Commander Edward Whitehead, the elegant bearded Brit, bringing Schweppes (and "Schweppervescence") to the U. S :

One of his greatest successes was "Only Dove is one-quarter moisturizing cream". This campaign helped Dove become the top selling soap in the U. S.

Last years (1989– 1999) In 1989, The Ogilvy Group was bought by WPP Group, a British parent company, for $864 million At age seventy-five, Ogilvy was asked if anything he'd always wanted had somehow eluded him. His reply was, "Knighthood. And a big family - ten children. " He didn’t achieve knighthood, but he was made a Commander of the Order of British Empire (CBE) in 1967. He was elected to the U. S. Advertising Hall of Fame in 1977 and to France's Order of Arts and Letters in 1990.

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