David Alan GREAT YARMOUTH 5 MILES

David Alan

GREAT YARMOUTH

5 MILES GREAT YARMOUTH Value of Tourism £ 532 m per annum Number of jobs Supported by Tourism 10, 285 (29%) GREAT YARMOUTH Estimated Number of rated tourism Businesses = 600

5 MILES Bedspaces Self-Catering 75, 000 beds Serviced 3, 000 beds GREAT YARMOUTH 32 Holiday Centres/Caravan Parks 13 Chalet Parks 12 Campsites 683 Cottages/Flats/Chalets 162 Hotels and Guest Houses

GREATER YARMOUTH BUSINESS IMPROVEMENT DISTRICT Strong public/private sector partnership since 1994 150 members (about 25%) Voluntary subscription = 1. 5% of rv Existing Town Centre BID Now in 3 rd year of 2 nd – 5 year contract; Generates about £ 105 k per annum; Street Wardens; Shop. Safe

TIMETABLE Key Dates 2010/13 Action Nov 2010 – Jun 2012 Consultations - Publish draft Business Plan Nov 2012 Publish & Distribute final Business Plan On-going to Jan 2014 Appointment of Consultant July 2012 Key Dates 2013/14 2 nd Dec 2012 - Ballot Period 4 Jan 2013 6 th Jan 2013 Jan 2014 1 st May 2014 28 th May – 2 nd June 2014 Declaration of the Ballot 3 rd June 2014 1 st April 2013 5 year BID period begins 1 st Sept 2014

Businesses 2012 Payable 2012 Businesses 2014 Payable 2014 Over £ 600 k 6 £ 53, 955 9 £ 81, 000 £ 400 k-£ 600 k 0 0 1 £ 7500 £ 300 k-£ 400 k 4 £ 20, 625 4 £ 19, 000 £ 200 k-£ 300 k 2 £ 6, 499 7 £ 26, 250 £ 150 k-£ 200 k 5 £ 12, 203 12 £ 31, 500 £ 100 k-£ 150 k 10 £ 18, 101 17 £ 31, 875 £ 60 k-£ 100 k 21 £ 23, 353 26 £ 31, 200 £ 40 k-£ 60 k 22 £ 16, 349 24 £ 18, 000 £ 20 k-£ 40 k 53 £ 22, 157 108 £ 48, 600 £ 10 k-£ 20 k 137 £ 28, 106 223 £ 50, 175 £ 5 k-£ 10 k 141 £ 15, 326 360 £ 63, 000 £ 2. 5 k-£ 5 k 131 £ 7, 016 408 £ 61, 200 530 £ 223, 689 1199 £ 469, 300

www. greateryarmouthbid. co. uk

POSTCARDS

70% BY NUMBER 90% BY RATEABLE VALUE

PROJECTS – ADDITIONAL SPEND 2014 -2019 £ 1, 580, 000 - Marketing/Events Ø £ 450, 000 - Access Ø £ 250, 000 - Facilities and Maintenance Ø £ 150, 000 – Business support Ø £ 450, 000 – Additional income Ø Ø£ 2, 796, 500

TOP TIPS • Use a consultant – someone who’s been there and ‘got the T-shirt’. • Spend time building a strong ‘task group’ – they will be your best advocates. • Start with everyone and eliminate businesses that don’t benefit from tourism • Be prepared to chase your supporters before and during the ballot period. • Get the Champagne ready and celebrate your success