Datacenter Virtualisation lowers your TCO

Datacenter Virtualisation … … lowers your TCO

Keynote

Challenges in datacenters today § Complexity to manage: § Too many appliances, each with their own commands/panels § Too many wires: risks of human mistakes increase § Inefficient use of resources: § The average usage of all CPU’s and hard disks is about 15% § Waste of power due to too many low productive servers § Business continuity and change management : § Still non redundant systems higher load on helpdesks § Changes/upgrades become a risky venture in large networks § Complexity results too much in know-how centralisation in just a couple of employees

Challenges in datacenters today § Need for Real Time Infrastructure § Agile: respond innovative and competitive to business opportunities in a turbulent and quickly changing business environment § Cost Effective Monthly Billing § Clear demarcation between infrastructure & OS § Life Cycle Management Constraints: § Constant migrations consume valuable resources § Lack of scalability: customers abandon upgrades when the step to the next level is too high § Missing fast upselling opportunities

Today’s Typical Infrastructure

Advantages of virtualisation Benefit the virtualisation advantages without a need to invest in know how and CAPEX A-Server brings a total solution including monitoring services Reduced complexity Increased Agility Full Automation Storage Capacity on demand Consolidation Virtualized datacenter Dramatically lower your TCO High Availability Business Continuity Datacenter resources on demand Server capacity on demand

A-Server Uniform Instrastructure

About A-Server Product - Datacenter In A Rack Datacenter virtualisation solutions High Availability is key in our solutions Opex and Capex model Lower your TCO

Product Architecture Product Datacenter in a Rack A-Control A-Care A-Watch A-Report (orchestration software) Virtualisation Servers, Storage, Network Hardware Professional Services

A-Server’s solutions Control Center End User Self Controls Provisioning API Billing Reporting A-Server’s products have all components included You will have a Total Hands Off datacenter virtualisation solution Servers Hypervisors Workflows Operating Systems Orchestration Installation Storage Control panels Billing & Doc. Networking Monitoring Repair & SLA

Concepts § Datacenter as a Service § Private Virtual Datacenter § Software as a Service § Desktop Virtualisation (planned) Built with A-Server’s Solutions

Market & Positioning

Positioning § A-Server is a product oriented company § 80% of sales of the Datacenter in a Rack Product § 20% of sales represent the Professional Services § The A-Server product consists of: § Virtualisation: Xen, Virtual Box, VMware, . . . § A-Control: Orchestration software § A-Care: Monitoring § A-Report: Reporting § A-Watch: SLA mangement § Hardware § Professional services offered on top of the product

Target Markets § Enterprise datacenters § Enterprises with a need for agility, consolidation and high availability for their datacenters § Service providers § Plug and Play DAAS: upgrade their service model without the need to fully manage the virtualisation layer § Marketing & media agencies (ex. Corelio) § In the search for big online advertising revenue opportunities and with a need for a managed online platform: A-Server will offer large scale platforms for Zimbra

Channels § Commercial Datacenters: § Telco’s § Carrier neutral datacenters § Service providers § Hardware partners § Server suppliers § Switching providers § Lead generation partner § call center screening enterprises interest

Datacenter in a Rack

Datacenter in a Rack A Total solution: • Servers • Storage • Networking • Monitoring • Airco (option) • UPS (option) • In any datacenter • Fast deployment Ethernet Management GUI Power Worlds First Complete Datacenter In A Rack Water

Complete Solution • Up to 80 % less power utilization • e. g. Zimbra • up to 1. 000% more effective CPU utilization • A-Care: better uptime thanks monitoring Reporting, billing Info, capacity planning, … • More performance: 20 -30 Gbit Backplane. • Most Innovative Storage System (Block Based & File Based) • High performance integrated SAN storage • DAAS System Management Application • Integrated Power Protection

Up to 80% power gain … § AC-DC conversion system saves up to 30% power § Reduce power loss during conversions Power conversion from 220 V to 48 V, all servers connected directly with 48 V § Less physical servers consume less power, a saving of up to 60% § Built in airco cools more efficient and wins 20% on power (vs. overcooling needs in datacenters to cover hotspots)

Multi platform & interfaces support § Support for multiple hypervisors § Xen (Linux) § Optimized Virtual box (MS) § VMWare (special features) § Physical machines § Interfaces and integration § Easy to create custom workflows § GUI, command line and API (SOAP) § Easy to use end-user control panels (fully customizable) § Easy creation of plug-ins for new functionality and legacy applications

QCC Management Console Demo

Private Virtual Datacenter

Private Virtual Datacenter (PVDC) Private Virtual Datacenter A Control Panel where a customers build and deploy their own datacenter Connect appliances using their ports, ex. connect a server to a NAS Build a datacenter using pre-defined appliances: servers, routers, NAS, . . . For each appliance, the customer can click-through to control panels

PVDC Appliances Linux Server Virtual Router: connection to the internet (IP addresses and bandwidth) Windows Server Virtual Switch: represents V-LAN’s NAS Dedicated Firewall SAN provides Backup Storage primary storage to other appliances (also a NAS)

Private Virtual Datacenter (PVDC) Manage several PVDC’s You or your customer can fully manage a PVDC Drag and Drop Machine Types in your datacenter Choose from predefined Machine Types Customer references Built-in (pre-paid) credits tracking

Private Virtual Datacenter (PVDC) § Dedicated PVDC for Service Providers: A-Server installs HW&SW Configures appliances with Service Provider creates customers in Control Center Customer builds its own PVDC § The Service providers will give full or read access to the PVDC, depending on the customer type

Private Virtual Datacenter (PVDC) § Shared or Dedicated PVDC for Enterprises: A-Server installs HW&SW A-Server configures default appliances A-Server creates customers in Control Center Customer builds its own PVDC § A-Server will offer PVDC to enterprise customers; the Enterprise customer needs to manage PVDC & OS

Transparent SLA programs § We put a stop to marketing SLA’s to correctly manage our customer’s expectations (e. g. service provider market today) § Detailed SLA measurement based on multiple criteria. § SLA based on well defined criteria. § Realistic Expectation Management (99. 9% is a extremely high SLA and should not be taken lightly) § Transparent § Detailed Reporting § SLA breach escalation

Our Unique Selling Proposition A-Server. . . § Provides a total solution for virtualisation § Can offer a far better TCO: use of commodity hardware, in house developed modules, product standardization § Offers products with easy manageability § Enables real scalability § Provides tools (PVDC) for a faster go to market § Supports its products solution with services § Highly competent team

Visit our demo room!! Experience live demo Rack with +150 virtual servers Clustered SAN & NAS 550 MB/s storage backbone Integrated UPS & Airco 24/7 monitoring