DACIC Business Group Meeting 15 th January 2018
Agenda 2: 00 pm Looking after your Staff 2: 30 pm New Data Protection Regulations 3: 00 pm Tea/Coffee networking 3: 15 pm Review of 2017 season 3: 45 pm Planning for 2018 season 4: 15 pm Tax Free Shopping 4: 30 pm World. Host training & renewals
Review of 2017 season • No grant aid • Membership levy for salaries – Lucy Williams 12 hours per week Digital Marketing – Lou Rollason & Maggie Seatter Visitor Centre job share 12: 30 -4: 30 – Lucy Wright - Dornoch Ambassador met 13, 900 passengers on 329 coaches • Winter opening of Visitor Centre 1: 30 -3: 30 on trial basis
Marketing initiatives • • Food & Drink leaflet P & J on-line NC 500 advert Donald Ross Leaflet Bedroom Folder Dornoch Leaflet NC 500 Map advert MFR & NT for Late Night Shopping/St Andrew’s Fair Video for Cruise Liner Market (with support from HIE)
New businesses & expansions • • • Eagle Hotel upgrade Dornoch Distillery produces its first gin Dornoch Stores Cocoa Mountain Lily & Roux Glenshiel extension to Links House
Awards & Recognitions • Carnegie Whisky Cellars - Scottish Independent Retailers Award - Off Licence of the Year • Links House - HITA Restaurant Experience of The Year • Courthouse Cafe was finalist in Cafe of the Year Award • Dornoch was featured as a good example of Community Tourism at the Strengthening Communities Conference
Visitor Centre numbers Dornoch Visitor Centre Numbers Jan Feb March April May June July Aug Sep Oct Nov Dec Total 2014 77 117 314 980 1426 2333 5043 6402 3691 2255 339 163 23140 2015 102 183 477 1141 1720 2350 3903 5845 2626 1492 315 212 20366 176 605 1133 2053 3298 4396 7001 4968 2511 467 363 26971 216 433 711 1793 2762 3765 4008 5363 5413 3321 890 657 29332 114 257 106 660 709 467 -388 -1638 445 810 423 294 2259 112% 146% 18% 58% 35% 14% -9% -23% 8. 96% 32. 26% 90. 58% 80. 99% 8. 34% 2016 2017 variation percentage closed cf 2015 as closed in Jan 2016 Regular HC staff member away for 3 weeks No VS supported staff Ignoring July & Aug 27. 33%
Members feedback
Annual Survey • We will shortly be sending out the annual survey to quantify 2017 month by month, so please support us by providing – Bed nights – Food covers – % change in turnover – Visitor numbers in attractions
Planning for 2018 Season • Over to Business Group members – Dornoch Castle – Dornoch Distillery – Golf Club – Historylinks – Royal Golf Apartments – Royal Golf Hotel open March & November
Marketing Plan • Dornoch double page advert in northern Highlands Bedroom folders • Dornoch 2018 leaflet distribution Inverness & Loch Ness • Potential for shared advert in Port of Call Cruise Liner magazine • Updated you are here maps & printed maps (advertising opportunity) • Closer links with cruise liner ground handlers with aim of “Dornoch Alone” trips • On going digital marketing
Members Feedback • What else would you like to see DACIC do in 2018?
Strategic Review • Business Group Levy - covers summer operation of Visitor Centre, but winter cover is coming out of the balance in the Courthouse fund, so is not sustainable • As well as the staff time, Joan puts in at least 2. 5 days per week, which is not sustainable • We need to generate more income to secure the future – Potential to take over the caravan park – Project CURLEW - curling rink, fitness suite, wedding venue. Application to Scottish Land Fund for Business Planning Support in first instance – Work more closely with Community Council and DADCA – Potential application to Common Good for shared community development officer – Consider options for the Police Station - e. g. offices – Other ideas?
Tax Free – Cash Back Centre • Potential for Tax Free “cash back” centre in Dornoch - only one on NC 500 • Non EU visitors • Advance refund on VAT purchases • Michael Hanratty has been spearheading this • Location to be decided - Jail Dornoch?
World. Host Business Accreditation lasts 2 years Individual accreditation last 3 years Most of the training was done in 2014 & 2015 Follow up training can be done by DACIC or in-house Businesses need to ensure half of their customer facing staff have an up to date training record • Destination status renewal is in July • • •
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