Cuyahoga Next Advisors September 29, 2009 1
Who is MMPI? § Division of Vornado (VNO) § § Property Manager § § § 300 Market Events per Year 81 Major Trade/Consumer Shows 35 Real Estate and Construction Conferences Municipal Convention Center Developer and Operator § § 2 Developed 9 major buildings for office, showroom, and multi unit residential. Developed over 2. 25 Million SF of Temporary Exhibit Space Trade and Consumer Show and Conference Producer § § Showroom and Office Buildings totaling 9. 2 Million SF Largest Mart Manager in the World Presence in Chicago, Los Angeles, Boston, New York, High Point, Cleveland, Vancouver and Toronto Commercial Developer § § Largest Class A Office Landlord in Manhattan Largest Private Landlord to the Federal Government in Washington DC Solid Financials – Publicly Traded REIT with over $1. 5 Billion in Cash Piers 92 / 94 – New York Cleveland Medical Mart and Convention Center
Status Update April 16, 2009 MMPI and County signed development agreement May 6, 2009 Presentation and engagement of hotel sales and marketing staff to help market the facility to industry associations and Professional Societies May 25, 2009 City Council approved sale of Convention Center and Public Auditorium to Cuyahoga County May 2009 – Present MMPI Sales, Marketing, and Leasing Staff Hired - Sales Coordinator - VP of Leasing - Marketing Manager - Director of Convention Center Sales July 8, 2009 Current 3 MMPI, Valerio Dewalt Train, Walsh Construction and consultants begin Design Feasibility Study on-site MMPI currently has four LOI’s for Medical Mart showrooms
Vision § Center will attract: § § The Medical Industry holds over 2, 500 conventions, conferences and trade shows per year. Center will create competitive advantages for these events because § § 4 Medical Conventions and Trade Shows Medical Conferences Healthcare Design Trade Shows Cleveland is an “extreme” center of excellence in Healthcare We can leverage relationships with healthcare leadership in Cleveland to attract medical conventions and conference Associations will want utilize this leadership for programming in their meetings Cleveland is centrally located and relatively inexpensive for attendees and exhibitors alike
Vision § Manufacturers who open a showroom in the Cleveland Medical Mart will have a competitive advantage § § Proximity to healthcare leadership at the Cleveland Clinic and University Hospitals Critical Mass of innovative startup companies in medtech/biotech will help drive interest to the Medical Mart. A showroom in Cleveland will create an economic advantage due to the ability to participate in multiple events from one location Showrooms can serve multiple purposes ― ― ― § 5 Regional Sales Office Training Center Permanent Installation to create a product showcase demonstrating the customer experience Critical mass of product leadership will create a more efficient way for buyers and sellers to meet
Vision for Integrated Facility Medical Mart Conference Center Permanent Showrooms Temporary Exhibits Keynotes and Breakouts 120, 000 SF 6 Trade Show Hall 300, 000 SF 100, 000 SF
How will MMPI Bring Life to the Facility? § Recruit Medical Mart Showrooms § § § Recruit Medical Conventions and Conferences § § § § Evaluate MMPI’s trade and consumer show portfolio to determine what related events and activities can be produced in Cleveland Determine what shows could be imported to Cleveland Develop a schedule Launch shows Recruit Non-Medical, Non-MMPI Trade Shows § 7 Identify all medical conventions and conferences in North America. Determine which are most feasible to recruit to Cleveland Develop marketing & sales plan to promote Cleveland Recruit Medical Conventions and Conferences Replicate MMPI Trade and Consumer Shows § § Identify prospective medical manufacturers for showrooms Identify MMPI showroom and exhibiting companies that market to healthcare Recruit showrooms Position Market Medical Mart as the most efficient way to specify product year-round Focus on economic efficiency for both the manufacturer and the buyer. Collaborate with local Convention and Visitor’s Bureau to recruit
Cleveland – An Attractive Destination § § Cleveland is centrally located and relatively inexpensive for exhibitors and attendees. Flexible Exhibition Center able to be configured for small and mid-size shows. World Class Conference Center with high tech communications and audio visual equipment. Close to hotels, restaurants, entertainment, and attractions § § Warehouse District § Playhouse Square § Rock ‘n Roll Hall of Fame § Great Lakes Science Center § Cedar Point § Great Golf Courses § 8 4, 500 Hotel Rooms downtown Three Professional Sports Team
Positioning Cleveland: Center of Medical Excellence CLINICAL DENSITY COMMERCE EDUCATION INSTITUTIONAL EXCELLENCE INNOVATION 9
Cleveland: Center of Medical Excellence § § § Home to five major hospital systems Cleveland’s healthcare institutions are among the largest customers of medical products in the world More than 625 OH companies are registered with the FDA COMMERCE * Bio. Enterprise Press Release, March 10, 2008 10
Cleveland: Center of Medical Excellence § Located in close proximity to the largest concentration of medical leadership in the country including: § § § INSTITUTIONAL EXCELLENCE § § § Cleveland Clinic University Hospitals System Metro. Health System Veteran’s Administration Summa Health System Akron Children’s Hospital Akron General Hospital Total number of beds: Approximately 9, 000 Northeast Ohio hospitals annually discharge approximately 350, 000 patients, excluding newborns Northeast OH attracts high value, high net worth patients from all over the world. * America's Best Hospitals, an annual ranking by U. S. News & World Report, July 15, 2009 11
Cleveland: Center of Medical Excellence § Cleveland Clinic ranks § § #1 in heart care for 15 years #2 for digestive disorders, urology, and rheumatology #4 for overall hospital Top ten in 12 different specialty areas INSTITUTIONAL EXCELLENCE * America's Best Hospitals, an annual ranking by U. S. News & World Report, July 15, 2009 12
Cleveland: Center of Medical Excellence § University Hospitals Case Medical Center § Top 50 in five different specialty areas (top 3%) ― Orthopaedics INSTITUTIONAL EXCELLENCE (#20) ― Endocrinology (#21) ― Cancer (#36) ― Digestive Disorders (38) ― Geriatrics (#40) ― Respiratory Disorders (#42) * America's Best Hospitals, an annual ranking by U. S. News & World Report, July 15, 2009 13
Cleveland: Center of Medical Excellence § § Metro. Health System has been serving Northeast Ohio for over 170 years and has been affiliated with Case Western Reserve University since 1914 Each year, Metro. Health’s 500 primary and specialty care physicians treat: § § INSTITUTIONAL EXCELLENCE Metro. Health’s facilities include: § § 14 28, 000 inpatients, including more than 3, 400 newborns Over 700, 000 visitors to outpatient centers More than 91, 000 emergency room patients Critical Care Pavilion (opened in 2004), one of the nation’s most technologically-advanced for emergency medicine and surgical care, including a Level 1 Trauma Center Outpatient Plaza with a Cancer Care Pavilion, Specialty Services Pavilion with specialists in everything from neurology to cardiology Rehabilitation Pavilion, offering physical and occupational therapy, industrial medicine, and speech and hearing services Senior Health and Wellness Center, which recently underwent a $30 million renovation with insight organizations such as the Benjamin Rose Institute and Concordia Care to create the most comprehensive senior care center in the nation
Cleveland: Center of Medical Excellence § § § INSTITUTIONAL EXCELLENCE The Louis Stokes Cleveland VA Medical Center operates two medical centers and 13 community-based outpatient clinics This VA Medical Center is currently building a new, stateof-the-art hospital that will create new programs for blind veterans, spinal cord injury veterans, Operation Iraqi Freedom and Operation Enduring Freedom veterans The Louis Stokes Cleveland VA Medical Center offers comprehensive care in a number of areas § § § 15 Extended Care and Rehabilitation Mental Health Primary as well as Specialty Care, such as oncology, neurology, and numerous surgical specialties Pharmacy Social Work Spinal Cord Injury Treatment
Northeast Ohio: Center of Medical Excellence § § § INSTITUTIONAL EXCELLENCE § Summa Health System is one of the largest organized delivery systems in Ohio, encompassing a network of hospitals, community health centers, a health plan, a physician-hospital organization, an entrepreneurial entity, research, and a foundation Summa represents over 1, 800 licensed inpatient beds, more than 1, 000 physicians, covers 130, 000 patients with their health plan, and runs 13 accredited residency programs Consistently ranked among the best healthcare providers in the country, Summa Health System excels especially in cardiology, emergency medicine, women’s health, stroke patient care, orthopaedics, cancer treatment, and geriatric services Each year, Summa Health Systems care for: § § 16 5, 000 newborns, including over 400 special care infants More than 53, 000 surgical patients Nearly 852, 000 outpatient visitors Over 221, 000 Emergency room patients
Northeast Ohio: Center of Medical Excellence § Akron Children’s Hospital is one of the country’s largest pediatric care hospitals § 400, 000 outpatients and 8, 000 inpatients treated annually § 600 physicians and 3, 000 hospital employees specializing in over 30 areas of medicine ― ― Pediatric Oncology ― § Neurosurgery ― INSTITUTIONAL EXCELLENCE Neonatal Intensive Care Orthopaedics and Sports Medicine Akron Children’s is an innovator in pediatric medicine § § 17 The first hospital to successfully grow human skin in the lab to treat burn victims The first pediatric hospital to use an intraoperative MRI for safer brain surgeries
Northeast Ohio: Center of Medical Excellence § § Akron General employs nearly 7, 000 physicians and healthcare professionals, and is also aided by over 1, 600 volunteers Each year at Akron General… § § § INSTITUTIONAL EXCELLENCE § § 18 Nearly 20, 000 surgeries are performed Over 3, 000 babies are born More than 82, 000 people are treated in the emergency room Volunteers work over 112, 000 hours of service 510, 000 outpatients are treated Doctors perform almost 200 medical research studies The Akron General Medical Center runs a Level 1 Trauma Unit and offers regional referral centers in cardiovascular medicine, cardiac surgery, cancer care, orthopaedics, sports medicine, and women's health
Cleveland: Center of Medical Excellence § § § INNOVATION More than 600 biomedical companies are located in Northeast Ohio Bio. Enterprise, the world’s premier organization dedicated to business formation, recruitment, and acceleration to of bioscience companies Cleveland Clinic Innovations § $250 MM commercialization of innovation ― ― § 19 200 new innovations 24 spin-off companies Interdisciplinary approaches to diseases
Cleveland: Center of Medical Excellence § Global Cardiovascular Innovations Center, led by Cleveland Clinic and 5 universities including Case Western Reserve University, Ohio State University, University of Cincinnati, University of Toledo and University Hospitals § INNOVATION 20 Building cross-industry partnerships to facilitate the development and adoption of new cardiovascular technologies
Cleveland: Center of Medical Excellence § Center for Surgical Innovation, Technology and Education (c. Site) § Exists to develop new or advance existing least invasive surgical techniques through innovation, research and education across all disciplines and specialties ― ― ― INNOVATION ― § Center for Advanced Skills Training (CAST) § § Train with physician pioneers on newest procedures and technology (e. g. NOTES, Single-Port, surgical devices) 73 Cleveland-area firms received $259 million in investment capital in 2008 § 21 Videoconference center Live surgery viewing Wet Lab Simulation Center 60% of the capital raised was in the healthcare sector
Cleveland: Center of Medical Excellence § Cleveland Clinic offers more than 160 live CME courses each year. The Clinic also hosts over 150 free online CME activities, including webcasts, podcasts and a professional medical news feed. § Case Western Reserve Medical School § § More than 700 M. D. and Ph. D. students each year § Ranked 25 th overall among the 126 medical schools reviewed by U. S. News & World Report Cleveland Clinic Lerner College of Medicine § § § 32 elite students admitted to the College each year, focus on research and investigation Over 1, 200 faculty members from the Cleveland Clinic staff Frances Payne Bolton School of Nursing at Case Western Reserve University § § Ranked 4 th among all private university nursing programs reviewed by U. S. News & World Report § § 87 full-time faculty § EDUCATION 846 students Degrees offered ― Bachelor of Science in Nursing ― Graduate Entry DNP for Non-Nurses ― Master of Science in Nursing ― Doctor of Nursing Practice ― Doctor of Philosophy in Nursing Cleveland State University School of Nursing § 22 16 full-time faculty and staff § § 60 students accepted to Bachelor’s program each year § Degrees offered: ― Bachelor of Science in Nursing ― Master of Science in Nursing Cleveland Clinic, Metro. Health, University Hospitals of Cleveland, Akron Children’s Hospital and Fairview Hospital have all achieved magnet status under ANCC guidelines.
Cleveland: Center of Medical Excellence § Cleveland Clinic § § EDUCATION University Hospital § § § 23 800 residents/fellows 57 ACGME accredited resident programs 70 Advanced Fellowship Programs 600 residents/fellows 65 ACGME accredited resident programs Over 40 Advanced Fellowship Programs
Cleveland: Center of Medical Excellence § CLINICAL DENSITY 24 Region employs more than 230, 000 healthcare professionals, including 36, 000 at Cleveland Clinic and 25, 000 at University Hospitals
Target Market Segments § Healthcare Institutions § § § Individual and Small Practices Extended Care § § § 25 Large Clinics and Hospitals Trauma Centers Surgery Centers Community Outpatient Care Centers Long-Term Care Age-In-Place In-Home Care Vertical Markets § Imaging § Cardiology § Orthopedics/Physical Therapy § Pathology § Surgical/Sterilization Equipment § Life Sciences § Patient Care (General/Critical/Ongoing § Enterprise and Patient Management Software § Healthcare Furnishings § Medtech/Bio. Tech
Active Manufacturer Prospects • Steris • Intensa • Secu. Reach • Acme Express • Invacare • Bio. Enterprise • Herman Miller • IOA Healthcare Furniture • KI • Logison • Neo. Case • Nurture • OFS Brands • Hill-Rom • Cleveland Clnic Innovations • Global Cardiac Innovation Center • Philips Healthcare • GE Healthcare • Siemens • Hyland Software 26 • ADC • Aero Manufacturing • Agfa • Air Gas Puritan • Aloka • American 3 B Scientific • ASP Sterrad • Baxter Healthcare • Haddad Wylie • Intuitive Surgical • Masimo • Olympus America • Smith & Nephew • Thermo Fisher Scientific • Thermo. Tek • Parker Hannefin • Go. Foods/Cleveland Clinic Wellness • Mid. Mark • Mim. Vista • Walgreens • CVS
Active Convention and Conference Prospects Medical National Aerospace Medical Association – 2014 Student National Medical Association – 2015 American Association of Pharmacists – 2014 National Air Medical Association – 2015 American Society of Artificial Organs – 2011 American Academy of Nurse Practitioners MC Communications – Spring and Fall 2010 Plastics in Medical Devices – Spring 2010 American Association of Thoracic Surgeons – Spring 2012 East West Eye/Ohio Optometry Association – Fall 2010 Non-Medical Gay Games 2014 USA Wrestling State Championships – Spring 2010 American Academy of Audiology Society of Plastics Engineers 27
Site and Facility 28
Site Plan Entrance Pavilion Public Auditorium 29 Medical Mart Exhibit Hall Below
Aerial View* *Conceptual Renderings 30
Size of the Facility Market Exhibit SF Indianapolis 493, 123 Columbus Pittsburgh Cincinnati 424, 900 313, 400 195, 320 Louisville 191, 000 Milwaukee 188, 695 Cleveland (Existing) Cleveland (New) 31 *Includes 30, 000 GSF in Public Hall 279, 600 300, 000*
Meeting Rooms Market Meeting Room SF Indianapolis 61 51, 720 Columbus 61 59, 191 Pittsburgh 53 78, 481 Cincinnati 31 45, 440 Louisville 50 65, 162 Milwaukee 28 39, 364 Cleveland (Existing) 21 35, 322 Cleveland (New) 32 # of Meeting Rooms 52* 94, 000* *Includes 10, 000 SF in the Music Theatre
Cross Section View* *Conceptual Renderings 33
Entrance Pavilion* *Conceptual Renderings 34
Entrance Pavilion* *Conceptual Renderings 35
Medical Mart* *Conceptual Renderings 36
Working Timeline* Development Agreement Complete April 2009 Feasibility Design Study October 2009 & Budget Complete Planning and Permitting Fall 2009 – Fall 2010 Public Hall Renovation Complete Fall 2010 Construction Fall 2010 – Mid 2013 Grand Opening Mid 2013 *Subject to Change 37
How Can You Help? § § § 38 Help us meet the right people Work with your association board(s) to attract events to Cleveland on a rotating basis Influence where needed and appropriate
Contact Executive Director Dennis Madden Phone: 216 -218 -3528 Email: dmadden@mmart. com Director of Convention Center Sales Tony Prusak Phone: 216 -258 -3922 Email: tprusak@mmart. com Vice President/Medical Mart Leasing Greg Sanker Phone: 216 -262 -5751 Email: gsanker@mmart. com Director of Marketing Tiffany Felice Phone: 216 -502 -7380 Email: tfelice@mmart. com 39
Thank You! 40
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