Customers Personas Mahmoud Afify Why we need

Customers Personas Mahmoud Afify

Why we need Customers Personas • As you can see already that our customers have different personality and want different needs • If you know what your customer needs, you can create things to help them reach their goals & dreams faster • So Personas are: Semi-fictional representations of your ideal customer based on real data about customer demographics, behaviors, motivations, and goals • The best way to create customers personas is to make meetings with our current customers and understand them

Steps Needed Meetings with Current Customers Meetings Interpretations & create different personas Create Content suitable for each customer persona Send Automatically content for each customer based on that they personally need

Steps Needed Just Imagine that after these steps that every Customer we have will see the information that he/she exactly needs to attract them to our programs and make them customers as fast as we can, how much can we grow! • For example, if I am student and want to go to India, I will automatically receive content about GC opportunities in India, and when I get Matched I will automatically receive how to make Visa for India. • If the EP trust information from parents, he/she will receive automatically content from parents of previous EPs, if he trust Professors he will receive content about different professors talking about AIESEC and its impact

Interview Questions 1. What is your current role? 2. Which University you are from? And which faculty? 3. If he/she is working, What company you work at? And in which Field? 4. What are you biggest challenges in life? 5. 6. What is the job you want to have in the next two years? What skills & knowledge you need to learn to reach this job? “Student, Graduate, Accountant, Teacher …” “Electrical Engineering in Moscow State University, …” “Sber. Bank “Banking”, Airbnb “Tourism” , . …) “Try to write the answers in Separate Points to be easier to understand, for example, “Low English Skills, No Money, …. . ” “Try to write the answers in Separate Points to be easier to understand”

Interview Questions 1. How do you usually learn about new information for a job? 2. What publications do you read? 3. What Social Media do you usually use? Put them in order. “ 1. VK then 2. Instagram, 3. Facebook, …. . ) What are the sources of Information that you trust? Put them in order. 4. “Friends, Linkedin, Newspapers, …. . ” “Newspaper, Which TV Channel, Which Magazines, …. . ” “ 1. My parents, 2. My Friends, 3. My professors, …. . ”

Interview Questions 1. 2. Why you decided to go for the internship with AIESEC? About your internship with AIESEC, what were your personal & professional gains “learning” from it? “Try to write the answers in Separate Points to be easier to understand (self-understanding, empowering others, risk-taking) ” 3. About your internship, what were your personal pains “Challenges”? 4. What about world issues you learned during the internship? Do you think if it made a contribution to their solution? 5. It helps you experience an internship now? “Try to write the answers in Separate Points to 6. 7. 8. Do you want to take another internship with AIESEC or not? Why? Would you recommend other people to take internship with AIESEC or not? Why? Do you have any materials from your internship? If yes can you share it with me? 9. How do you prefer to interact with AIESEC? “Try to write the answers in Separate Points to be easier to understand (misunderstanding other culture, solved some problems or etc. )” be easier to understand ” “It can be blogs he write, pictures or videos he took, …. ” “By Email, on VK, By Mobile, Face to Face, None”

What I need to do? • Contact your Returnees from GC & GT for the past two years, it is better to contact them on VK or mobile • Schedule meeting with them, can be physical meeting or online meeting “You need to do meetings with 10 Customers” • Make your TLs and some TMs to do some of these meetings, they will really like to hear from Customers and see the impact • Do the meeting and ask the customer these questions in this Presentation. You can add questions if you want. • Send the outputs of each meeting once you do it to Memo MCVP o. GX Innovation mahmoud. saied@aiesec. net • DL for these meetings is 15 th of March