CUSTOMER APPRECIATION DAYS BUILDING PROFITABLE SALES!
The Facts • 2007 sales were down • 2007 order counts were down • Profits suffered
2008 Not Looking Any Better!!!
Why choose Customer Appreciation Days • Builds Excitement • Immediate and long lasting • For Customers and Crew • Reinstate lost Customers • Brings New Customers Increases Data Base!!!
The Plan • Aggressive Pricing for 1 Day • Keep It Simple • Get back as many customers as you can handle
The Offer Medium Cheese Pizza Only $3. 99 $1 a topping Order 2 or more for delivery
Why Mediums • Using Medium Pizzas instead of Larges allows for a low price point and still make a fair profit • Does not take away from the value of our Large Pizza
Why $3. 99 • Makes the phones ring • Great upsell opportunities • Allows for a fair PROFIT
What Day Of The Week? • We choose Tuesday • Early in the week • Easier to pull help from other stores • Does not cannibalize the weekend sales Aggressive Bounce Back Offer $8. 99 any pizza • Better opportunity for BIG SALES
What Time? • All day long • Spread out the rush • Give the customers what they want
Action Plan 1 st Attempt - 2 stores • 12, 000 Door Hangers 2, 000 in Packer Cups • Box Top Friday Through Tuesday • 50 Real Estate signs • 1 Banner • Call-Tronics called 3, 500 customers
The Results Store A $8, 777 up 346% vs previous week 648 orders up 535% $13. 87 average ticket 38% food 14% labor Bad Service Store B $6, 630 up 250% vs previous week 511 orders up 315% $13. 15 average ticket 38% food 15% labor Bad Service
Pie Hours 11 am 12 pm 1 pm 2 pm 3 pm 4 pm 5 pm 6 pm 7 pm 8 pm 9 pm 10 pm Store A 140 66 60 70 130 310 305 225 88 113 29 2 Store B 70 70 50 60 90 180 275 120 70 90 50 25
2 nd Attempt • Split the Areas • 2, 000 Doorhangers all in Packer Cups • Very little box topping to control where they went • 50 Real Estate signs in designated areas • 1 Banner • Call-Tronics 2, 000 calls in designated area
The Results Store C Store D $9, 335 up 219% vs prior $5, 260 up 180% vs week prior week 661 orders up 316% 391 orders up 265% $14. 23 average ticket $13. 95 average ticket 35% food 16% labor 15% labor Poor Service Good Service
Tuesday CAD RECAP • $2, 183 4 store average prior • $7, 500 4 store average for CAD • 244% Increase • Spent $1, 600 per store for $5, 317 increase in sales
Moved To Wednesdays GOALS • Keep 2 XTuesday Strong • Have a HUGE Wednesday • Still have a big weekend • Spend less money • Handle it
Wednesday’s Plan • Split areas • Doorhang 2, 000 – 4, 000 pieces • No packer cups (too expensive) • Call 2, 000 customers • Aggressive Bounce Back Offer $8. 99 any pizza any size
Wednesday CAD RECAP $1, 550 average Wednesday prior to CAD • $4, 552 average CAD up 194% • Order counts up 363% • $14. 22 average ticket • 34% food cost • 18. 5% labor • GREAT SERVICE!!!!!!!
Overall 400 New Customers 500 Customers that ordered 2 x that week Great Buzz with the customers Post CAD sales better than prior Team Members Love being busy
COST • FLYERS $200 • BANNERS $30 ($90 each, 3 uses per banner) • Real Estate Signs $250 (we loose 25 a week) • CALL – TRONICS. 045 CENTS per call • Doorhanger labor $200 THAT’S IT!!
Flyer
BOUNCE BACK
Real Estate Sign
KEYS TO SUCCESS! • Bring in help from other stores (Managers, Assistants etc) • Upsell • One person one job • Get Customer Phone Number and Name on all Carryout orders • Designate terminals for Carryout • Put Cokes up front (impulse buy) • Manager able to float • Stagger dough order (cold dough 8) • Lots of change for all Carryout • Hit all Businesses the day before (Menu and Flyer) • HAVE FUN!!!
CALL – TRONICS http: //call-tronics. com Email - info@call-tronics. com Phone - 866 -846 -7928
Coupon Offers Period 9 Stats: New Customer Count: 9645 Total Orders: 52454 Orders With Coupons: 22469 Orders With Manual Discounts: 6811 Percent of orders that used a coupon is 42. 84% Percent of orders that received a manual discount is 12. 98% (Free Sandwich Samples) Percent of orders that paid full price is 44. 18%
Wizard Reports Code Desc Count # New Cpn Disc Cpn IFC Net $/Order Ord IFC Avg GP 9116 3 Medium 1 Topping Pizzas@$5. 55 3832 894 $57, 096. 89 35. 54% $22. 93 33. 79% $15. 18 2 2 Large 2 Topping@$19. 99 3530 732 $24, 609. 19 28. 62% $26. 84 28. 62% $19. 16 9128 2 XTuesday 2896 411 $37, 607. 35 42. 36% $18. 14 39. 38% $11. 00 9015 2 Med 2 Top Pizzas@16. 99 2310 478 $11, 756. 56 25. 73% $21. 46 25. 52% $15. 99 BOGO Buy 1 Get 1 Free 1454 236 $20, 318. 28 42. 05% $17. 70 40. 06% $10. 61 PER Manual Discount - Order 1335 126 $17, 310. 84 48. 62% $10. 67 48. 10% $5. 54 STP Set The Price - Order 965 175 $16, 902. 53 45. 44% $16. 60 44. 80% $9. 16 SS Summer Sizzler 823 183 $10, 075. 87 38. 18% $20. 24 35. 79% $13. 00 Discount - Order 723 141 $9, 603. 45 47. 62% $12. 83 48. 47% $6. 61 8382 Sandwich $4. 99 694 99 $1. 93 38. 14% $17. 71 32. 79% $11. 90 8383 Sandwich, Chips, & 20 oz $6. 99 595 116 $37. 87 38. 49% $17. 07 33. 48% $11. 35 8384 Sandwich & 10" 1 Topping Pizza $9. 99 501 106 $1, 514. 06 32. 44% $15. 03 30. 73% $10. 41 8777 3 Lrg 1 Top Pizzas@$7. 77 each 463 107 $8, 118. 20 32. 47% $37. 87 31. 98% $25. 76 9125 Large Brooklyn 1 Topping Pizza $9. 99 458 67 $1, 099. 63 20. 71% $17. 08 22. 04% $13. 32 8385 2 Sndwch & Lrge 1 Top $19. 99 356 65 $842. 33 31. 89% $25. 00 30. 43% $17. 39 9005 2 Lrg 2 Top, 1 Brd, 1 Wng, 1 2 -Ltr@29. 99 273 51 $2, 528. 40 34. 88% $33. 83 33. 34% $22. 55 8213 1 Large 3 Topping Pizza@$12. 99 240 46 $515. 50 25. 23% $17. 78 25. 64% $13. 22 7000 Large 1 topping pizza $7. 99 186 93 $1, 111. 49 31. 10% $15. 80 28. 85% $11. 24 LG Lifeguard 182 21 $2, 287. 03 84. 50% $7. 15 57. 33% $3. 05
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