Current Status and Forecast of Satellite DMB

Current Status and Forecast of Satellite DMB - UK-Korea 2 nd Future Mobile Evolution Forum- 2005. 9. 7 TU Media Corp.

I. TU Media’s Satellite DMB Business Contents 1 New Emerging Market : DMB 2 Network & Terminals for DMB Service 3 4 Channel Line-Up of TU Media Brief Introduction of TU Media II. TU Media’s Business Plan III. TU Media’s Experience and Finding IV. Synergy of Fixed and Mobile Broadcasting

1. New Emerging Market : DMB (Digital Multimedia Broadcasting) DMB is the new form of ‘personal & interactive’ media displayed via diverse platforms of digital devices, to meet increasing mobile broadcasting demand. “ The Future of Broadcasting is in your hand ” (MIPTV/Milia 2005) Fixed Broadcasting - Terrestrial - Cable - Satellite Conventional Broadcasting New Mobile Broadcasting - Satellite DMB - Terrestrial DMB Emerging Service Users have limitations Market of Service Space, Place, and Time Market to watch TV Broadcasting • Personal Media • Any Place • Anytime, Any Situation

2. Network & Terminals for DMB – Network Structure Satellite signal will be delivered via multiple paths. Directly through Satellite as well as through Gap fillers. Satellite ( East longitude 144 ) 4~ Ku . 82 14 Band ~1 2. 2 39 GH z Gap Filler S- ba nd Hz nd ba 55 G. 6 ~2 13 Ku S- 30 Audio 2. 6 -B Video an d 13. 88 3 G Hz 12. 2 Data Program Provider Satellite DMB Broadcasting Center Mobile Receiver Vehicle Receiver Terminal

2. Network & Terminals for DMB – Terminals TU will maximize customer’s convenience and stimulate terminal industry by introducing diverse types of terminals to customers and full support & open policy to manufactures. Mobile phone-combined Portable Stand Alone VMT (Car Built-in) SPEC • 2. 2” or 2. 4” LCD (Support QVGA) • Support Wireless Internet • 2. 5~3. 5” LCD • No return path • Utilizing 5~7” Car TV • Reception module type Manufacturer • Samsung, LG, Motorola, SKTT, Pantech&Curitel • Cyberbank (PDA combined) Access Telecom • Innoace, HDT, Kiryung Electronics, Joongang system, Hyundai Autonet • Market launch with Hi-Tier Direction Products and will expand to low-tier afterwards. Mobile phone-combined • Introduce MP 3 combined products first and will then expand to more convergent products. Portable Stand Alone • Introduce reception module type to utilize pre-installed LCD and will expand to LCD combined product for B/M. Car Built-in

3. Channel Line-up of TU Media Commercial Broadcasting started with 7 Video and 20 Audio Channels and number of channels will be increased to 14 Video, 25 Audio and Data channels. 4. 단말기 Lineup/Contents Type Per Genre (8) Video (Max 14 channels) Mobile Specific Programs -Ch. BLUE(1) Program Plan News, Drama, Music, Sports, Education, Game, Movie etc (Modification to Mobile environments) - Allocate programs specific for mobile environments ( Short Movies, Animation, Mobile Drama etc. ) - Shorter content compared to conventional contents - Will be used for broadcasting services during emergency - 21 hours per day ( 8 hours new program per day ) Terrestrial TV (3) Basic Music (16) Data DJ Music (7) Star DJ, Amateur DJ, Mania, Live Music etc. DJ Choice In-House Latest Hit, Oldies, Theme 24 hours Music Variety (4) Audio (Max 25 channels) Simultaneous retransmission of Major Terrestrial TV PP Lease Education, Entertainment, Audio Book, News etc. Information (TBD) Data broadcasting related with Video & Audio Channels and Information Data broadcasting TDB PP Lease In-House and DP Lease

4. Brief Introduction of TU Media - History 2001 Sep The international register for satellite network was applied 2002 Nov Technical Specification of Satellite DMB Terminal released Feb The policy direction for satellite DMB was determined by the KBC Apr Technical standards for satellite DMB were established by MIC (System-E) Dec TU Media Corp. was established. Mar The broadcasting Law was revised. Hanbyul satellite for DMB service was successfully launched in Orbit. Dec TU Media Corp. was authorized as Satellite DMB Service Provider Jan TU Media Corp started Satellite DMB Field Trial. May TU Media Corp started commercial broadcasting of Satellite DMB Service July Reach 100, 000 subscribers 2003 2004 2005

4. Introduction of TU Media - Shareholders TU Media Corporation was founded in Dec, 2003 and funded with the capital of $135 million until May, 2005. Major shareholders consist of leading players in the value chain. Foundation Period Foundation of New Entity (May, 2003) Paid-in Capital: $135 million Formation of Consortium (November 2003) Company Composition of Stakes 28. 5% 15% Terrestrial Broadcasting Co. 12. 2% MBCO Major Shareholder SK Telecom Samsung(SEC), LG(LGE), Pantech & Curitel, etc. Largest Shareholder Composition Ratio 9. 5% • Foreign Strategic Partner 34. 8% • Key business partner in the Supply Value Chain Other PP 1), Manufacturer, IT Co. , Shareholder etc. • Responsibility for management • Providing Network Remark • Key business partner in the Supply Value Chain

I. II. TU Media’s Satellite DMB Business TU Media’s Business Plan Contents 1 Business Model 2 Market Forecast III. TU Media’s Experience and Finding IV. Synergy of Fixed and Mobile Broadcasting

1. Business Model Subscription fee from subscribers will be the major source of revenue. TU will share its revenue with business partners such as PP and CP. Subscriber Fees Profit Share TU Media Subscriber Agency Commission (Satellite DMB Operator) Subscription Fees/ Operation Fee Network Installer (Satellite/Gap Filler) Monthly Fee ( GBP 7 ) Contents Provider Monthly Fee ※ Subscription Fee: Initial Fee ( GBP 11 ) Program Provider

2. Market Forecast Target number of subscribers for Satellite DMB service will be 0. 6 M by 2005 and expected to reach 6. 6 M by 2010. (Units : 1, 000 subscribers ) 6, 600 Expected Subscribers 5, 800 4, 300 2, 700 1, 400 600 Expected Revenue & Profit (Unit : 1 Million USD)

I. TU Media’s Satellite DMB Business II. TU Media’s Business Plan III. TU Media’s Experience and Finding Contents 1 Commercial Service Result of first 4 months 2 Detail demographics of TU customers 3 4 IV. Preferred content from TU customers Watching behaviors Synergy of Fixed and Mobile Broadcasting

1. Commercial service result of first four months Commercial service of Satellite DMB started on May 1 st, and subscribers increase in number daily (average of 1, 200) Commercial Service Period Contents ’ 05. 5. 1 ~ 05. 8. 30 Video: 9 Ch. (News, Music, Drama, Movie, game, Sports, Education, Ch. Blue) Audio: 25 Ch. ( DJ Ch - 5 Ch, Variety Ch - 4 Ch, Non-stop Music Ch - 16 Ch) Subscriber Total Number of subscribers: about 150, 000 • Mobile Phone Combined: 93. 5% • Car Receiver : 7. 5% Marketing Commercial Ad & Promotion & Event (subway, university, etc. ) Popular Contents Drama > Channel Blue > Game > News > Movies > Korea Pop Audio Terminal 7 Mobile Phone Combined and 4 Car Receiver are available for Service Distribution Channel Through SKT, KTF, & LGT & Own Distribution Network

2. Detail demographics of TU customers Male, age groups between early twenties to early thirties are major customer group of TU Media Percentage by Sex 65% MALE : 62% Percentage by Age Group 26% 20~30 Age Group : 72% ※ Note : Based on TU Subscribers on ’ 05. 8. 4,

2. Detail demographics of TU customers Young male who live in Metropolitan areas use Mobile-phone combined units to watch satellite DMB services Percentage by Region 82% Urban Areas : 82% Percentage by types of Terminal 94% Mobile-Phone Terminal : 94%

3. Watching Behaviors - Contents During Primetime, both Video & Audio channels are similar in popularity On average, daily usage of TU service is around 57~ 80 minutes (July 2005 ) Video Drama Channel Blue Game Total: 74% News Movies 74 % Others Audio Korean Pop Korean “Trot” Debut/ New Music Hit Chart K. Pop 90’s Total: 26% Mobi Club Others

3. Watching Behaviors – Usage by hours Represents the total percentage of users throughout the day(July 2005) Use of TU service generally begins at 7 in the morning, and maintains a steady stream of users, reaching peak points from Morning rush hour to Evening rush hour (6: 00 PM~8: 00 PM). FIXED TV S-DMB

I. TU Media’s Satellite DMB Business II. TU Media’s Business Plan III. TU Media’s Experience and Finding IV. Synergy of Fixed and Mobile Broadcasting Contents 1 Synergy of Fixed and Mobile Broadcasting

1. Synergy of Fixed and Mobile Broadcasting The advent of DMB services not only promote broadcasting industry but also promote social welfare by creating new market for industry and satisfying the public demand for information. Promoting Social Welfare Fixed Broadcasting - Terrestrial - Cable - Satellite Mobile Broadcasting - Meet public demand for watching TV in mobile environments. - Provide efficient communication tool for emergent situation. - Satellite DMB - Terrestrial DMB - Offer effective tools for education by delivering educational programs. Promoting Industry - Contribute to contents industry by creating new market. - Stimulate IT and Manufacturing industry. - Lead to growth of national economic.

Thank yo. U TU Media Corp. Finance Bldg. , 84, Taepyeongno 1 -ga, Jung-gu, Seoul 100 -768, Korea Tel No : 82 -2 -6323 -4149 Fax No : 82 -2 -6323 -4411 http: //www. tu 4 u. com ( htshin@tu 4 u. com )

Current Status and Forecast of Satellite DMB —