Current Priorities for Supply Chain Development Ü Professor

Current Priorities for Supply Chain Development. Ü Professor Michael Quayle Ü Robert Bosch Chair in Purchasing & Supply Chain Management Ü and Director of the University of Glamorgan Business School

My objectives today Ü Need for a Welsh supply chain Ü Research outcomes Ü Public & private sector actions

Supply Chain Strategies Product/Service Sourcing Strategies Organisations Total Cost of Ownership Country Logistics Strategies

Sourcing Entry Strategy Supplier Relationship Strategy Sourcing Decision Strategy Withdrawal Strategy International Analysis

Drive for competitiveness Ü Instability Ü Globalisation Ü Product/service Ü Cost reduction Ü Risk exposure improvement

Global Supply Chains Ü Uncertainty exists at every echelon Ü Inherently complex Ü Information flows are vital Ü Building supplier relationships are vital Ü Organisational systems to deal are crucial

CRITICAL FACTORS Ü Strategic approach needed Ü Resource demands Ü Specification driven Ü Power relationships Ü Logistics & Supply Chain Management

The Business Squeeze Ü economic disincentives - the customer supply chain cost reduction motive Ü desire to become “e”-active Ü technology difficulties Ü real training/skills needed

Planet Public Sector Culture Leadership Motivation Industry CONTINGENT VARIABLES Infrastructure Technology Globalisation SCENARIO Size Competition Customers PLANNING Supply Chain Strategies Supply Chain Integration Mechanisms FACTORS AFFECTING SUPPLY CHAIN STRATEGY

Survey Scope

RESPONSE RATE Ü Circa 60% response rate Ü 288 companies Ü Statistically significant (the norm 22%) Ü Remarkable response rate particularly from SME’s

Importance of Issues - High Ü Leadership 4. 5 Ü Strategy Working Ü Waste Reduction Ü Procurement 4. 4 4. 3 Ü Team All Marked Out of Five 4. 1 4. 0

Importance of Issues - Medium Ü Supply chain management 3. 5 Ü Time to Market 3. 5 Ü MRP 3. 5 Ü Financial management 3. 5 Ü Supplier development 3. 5

Importance of Issues - Low Ü E-Commerce 2. 5 Ü New technology 2. 5 Ü Customer management 2. 5 Ü Kaizan 2. 5 Ü Benchmarking

Those with the lowest Priority are things to do with INNOVATION!!

SMEs Perceived Priorities of their Customer’s Requirements High Ü Quality Ü Pricing Ü Product Reliability Ü Service Reliability Ü Capability to Support Low Ü Time to Market Ü E- Commerce Ü R&D Ü Purchasing Expertise Ü Value Analysis Ü Value Engineering

Long Term Success Ü The BFO Ü Depends on successful suppliers Ü Depends on customer satisfaction Ü The ENTIRE supply chain must be successful.

Capturing Value A supply chain approach to developing national export development strategies

STRATEGY Ü It’s the creation of a unique and value position involving a different set of activities

DISTINCTIVE VALUE CHAIN Strategic Positioning

THE VALUE PROPOSITION Ü Needs to be different from the competition to create competitive advantage. Ü If the value proposition is not different, you are probably simply in the business of doing things better ie. operationally effective and do NOT have a strategy

The value proposition for Wales. • Trade strategy-makers are preoccupied with export promotion and market access • Economic development depends on export delivery performance, fulfilment and supply chain capabilities The Issue : • How to convince strategy-makers to pay equal attention to border-in and border-out supply chain support. • Find a mechanism for devising appropriate policies

What can government and business leaders do? ÜEmploy a value-chain approach to trade sector trade strategy development ÜSupport the removal of technical obstacles and alignment of activities for efficient export operations ÜMotivate business owners to value professionals and raise skills to international working standards ÜSupport independent professional knowledge and skills development institutions ÜEncourage sharing of information about target markets consumer standards, working, financing and legal practices

Improved information helps enterprises to plan ahead and be more competitive Information • Demand forecasts • Customer delivery requirements • Inputs’ supply markets • Supply chain services Financial and Physical Assets • Planning & acquisition of physical assets • Cash flow impact and financial risks in the supply chain Enterprise Management: • Planning • Executing • Monitoring Human Resources • Securing & developing SCM expertise • Supplier development programs Networks and Relation- • Strategic supply ships chain alliances

Strategy makers should focus on delivery performance and the supply chain structure in equal measures to market access and export promotion

A BFO Ü Purchasers will need help to source locally Ü SME’s will need help to break into supply chains Ü Purchasers & SME’s need to bury their prejudices Ü The various agencies in Wales must work together & be coherent in their approach

Supply Chain Management Ü It’s about people, expertise and performance Ü Not just about process.

And Finally ………. . There is a need to recognise the reality of relationships within supply chain management-it’s a RISK and a REVENUE Sharing Relationship.