Current Issues in Tourism Policy Making in Hungary

Current Issues in Tourism Policy Making in Hungary Dr Andrea Nemes Director General Tourism and Catering Department

Strategic Directions for Tourism Development National Tourism Development Concept 2014 -2024 a planning document under preparation to lay down the directions of tourism development in Hungary and create its resources 2

Objectives Innovative, creative, highquality product and supply development Strengthening the institutional system of tourism based on destination management organizational co -operation Horizontal principles Development of an environment which can improve our competitiveness, job preservation and creation International and Eastern opening, international marketing and sales promotion 3

Beyond the Crisis - Increasing Results at Commercial Accommodation 25, 000 21, 805 300, 000 250, 000 200, 000 15, 000 10, 000 270, 772 8, 385 150, 000 100, 000 50, 000 0 0 2007 2008 2009 2010 2011 2012 Number of guests ('000) Number of guest nights ('000) In 2012 +4. 5% guest +5. 8% guest night 2007 2008 2009 2010 2011 2012 Revenues (HUF million) In 2012 EUR 902. 6 million (+6. 7%) total revenue Source: HCSO 4

Hungary’s TOP 10 Sending Countries Country 1. Germany 2. Austria 3. Italy 4. Russia 5. United Kingdom 6. the Czech Republic 7. Poland 8. the Netherlands 9. USA 10. Romania Guest nights at commercial accommodation, 2012 2 146 491 804 268 624 459 614 077 608 112 538 591 485 062 459 543 450 573 419 030 2012/2011 (%) +3. 1 -0. 6 +18. 1 +32. 9 +12. 8 +4. 8 +8. 3 +36, 6 +0. 1 +0. 9 Source: HCSO 5

Domestic Tourism is Becoming a More and More Important Segment Number of Guest Nights at Commercial Accommodation, 2007 -2012 Source: HCSO 6

Szechenyi Recreation Card (Sz. RC) – A Means for Encouraging Domestic Tourism A type of fringe benefits which can be used for purchasing tourism-related domestic services. 7

Common Past… 8

A Number of Architectural Monuments… Turkish House - Szigetvár Rudas Bath - Budapest Gul Baba’s Turbe - Budapest Jakovali Hasszan Mosque - Pécs Bath of Arnaut Pasha - Eger Özicseli Hadzsi Ibrahim - Esztergom Kula Tower - Szabadbattyán 9

Strengthening Relationships… 1994 – Hungarian-Turkish Friendship Park 12 th September 2013 - Yunus Emre Turkish Cultural Center Sultan Suleiman project and the renovation of Turkish monuments 2 nd August 2013 – new Budapest Istambul flights with Wizz Air 10

Turkey is an Important Partner Regarding Organized Travels • According to the Germany Greece Astria Turkey Italy USA Ukraine Spain Russia France Egypt Croatia Japan United Kingdom Bulgaria Switzerland Tunisia Poland Romania the Czech. . . number of organized travellers Turkey is the 4 th most important destination (after Greek, Italy and Austria and before Croatia) 47 49 • 0 50 Foreign visitors to Hungary ('000) Source: HCSO , 2012 100 150 200 Hungarians travelling abroad ('000) According to the number of guest nights spent by organized travellers Turkey is the 3 th most important destination (after Greek and Italy) 11

Number of Guests and Guest nights for the Republic of Turkey at Commercial Accommodation, 2007 -2012 120, 000 106, 967 100, 000 77, 817 80, 000 60, 000 90, 684 67, 209 55, 860 50, 709 34, 837 40, 000 27, 802 20, 991 20, 000 40, 035 50, 555 22, 010 2008 2009 Number of guests Guest nights 2012/2011 +18. 0% Average length of stay: 2. 1 nights (-6. 6%) 0 2007 Guests 2012/2011 +26. 3% 2010 2011 2012 Number of guest nights Source: HCSO 12

Tourists from the Republic of Turkey at Commercial Accommodation, January-September 2013 Number of Guests Jan-Sept 2013/Jan. Sept 2012 (%) Number of Guest Nights Jan-Sept 2013/Jan. Sept 2012 (%) Commercial Accommodation 43 168 +9. 7 90 371 +8. 3 From which: Hotels 41 284 +8. 5 84 456 +5. 8 Average length of stay at commercial accommodation: 2. 1 nights (-1. 3%) at hotels: 2. 0 nights (-2. 5%) Source: HCSO 13

Huge Potential in Both Countries Possible Field of Cooperation § § § § Cultural tourism Health tourism Marketing cooperation Cooperation between travel agencies and tour operators Coopearion in the field of education Tourism investments (e. g. renovation of baths and monuments) … 14

y om ent m on Ec epart l na tio ing D a u r N ater v. h fo C go try and mes m. s ng ini ism Ne l M ur s@ a rea ener eme To And G a. n r Dr ecto ndre r Di ail: a Em Thank you for your attention! 15