Скачать презентацию Cruise Ships Oasis of the Seas Скачать презентацию Cruise Ships Oasis of the Seas

Cruise-F2013-stu (1).pptx

  • Количество слайдов: 36

Cruise Ships Cruise Ships

Oasis of the Seas § http: //www. oasisoftheseas. com/video. php? ship=allure § Oasis of Oasis of the Seas § http: //www. oasisoftheseas. com/video. php? ship=allure § Oasis of the Seas http: //watch. discoverychannel. ca/daily-planet/may 2010/daily-planet---may-20 -2010/#clip 287843 § http: //www. cruiseweb. com/RCI-OASIS-PHOTO-GALLERY 31 -9. HTM

2013 Trends in Deployment February 28, 2013 § Caribbean’s market share up for 2013 2013 Trends in Deployment February 28, 2013 § Caribbean’s market share up for 2013 – as well as passenger arrivals (2013 Cruise Industry News Annual Report). § § Caribbean – 40% industry market share Mediterranean – 20% - down from 2012 Northern Europe - 9. 5 % up from 2012. Asia – 7. 6% - up from 2012

Alaska reduces head tax but is still 80, 000 passengers off its 2008 high Alaska reduces head tax but is still 80, 000 passengers off its 2008 high (1, 004, 335). § South America (emerging market), is plateau & decline (some lines reducing capacity for the 2013/2014) § Australia’s #’s are up but is leveling off (have 3. 1 % share of the market. § Mexican Riviera down 50% from highs of 1 M. in 2008 – (now starting to rebound) § Red Sea #’s down § Canada/New England, Africa, Hawaii, Bermuda - flat

the industry is making new efforts to reach travellers using social media. § A the industry is making new efforts to reach travellers using social media. § A new You. Tube channel, Cruise Industry TV, launched this month at http: //www. youtube. com/cruiseindustrytv. § Also new is Cruise. Forward, a website with a Facebook page, for showcasing stories from the cruise industry such as voluntourism efforts, https: //www. facebook. com/Cruise. Forward.

Worldwide Cruise Industry annual pax growth rate (compound annual) of 7. 67% (1990 – Worldwide Cruise Industry annual pax growth rate (compound annual) of 7. 67% (1990 – 2011) § Growth strategies - shorter cruises, - more local ports, more destinations - new on-board/on-shore activities meet demand - industry is expanding rapidly internationally - has yet to maximize its online potential. - “Mega-ship” building – increase # pax berths - “buzz” about lowering cost-of-sailing per pax (economies of scale).

Cruise Lines International Association Inc. Cruise Lines International Association Inc.

Click on this hyperlink http: //www. cruisemarketwatch. com/blog 1/articles/cruise -marketing-top-10 moments/ Click on this hyperlink http: //www. cruisemarketwatch. com/blog 1/articles/cruise -marketing-top-10 moments/

results of the 2010 Economic Impact Study of cruise passenger & crew spending in results of the 2010 Economic Impact Study of cruise passenger & crew spending in NYC § cruise pax & crew spent $144 M. in NYC in 2010 - est. (up from $93. 8 M in 2009) (Business Research and Economic Advisors) § Embarking pax - largest spenders $117. 9 M § crew spending - $21. 5 million § Transit passenger spending - $5. 2 million. § Pax with pre- or post-cruise overnight stays spent/pax on avg. $437 for 2 night stay.

Who Travels on Cruise Ships? Who Travels on Cruise Ships?

Who Travels on Cruise Ships? MNE’s of Passengers § Basic Needs are food and Who Travels on Cruise Ships? MNE’s of Passengers § Basic Needs are food and a place to sleep – choices and type help define a ship and a cruise line § Entertainment - expect a variety of on-board activity (shows, gambling, recreation, shopping) § Business/business executive - phone – fax – internet) § Attend religious services Special needs of physically challenged travelers § Shore Excursions – key education/adventure component

Popular Cruise Regions § § § § § Caribbean Mexican Riviera Trans-Canal Alaska Hawaiian Popular Cruise Regions § § § § § Caribbean Mexican Riviera Trans-Canal Alaska Hawaiian Islands Eastern USA & Canada Mediterranean Northern Europe Repositioning Cruises

Vancouver-Alaska most profitable cruise route in the world Vancouver-Alaska most profitable cruise route in the world

River Cruises (55+) § Mississippi River § St. Lawrence River § European Rivers 18 River Cruises (55+) § Mississippi River § St. Lawrence River § European Rivers 18

Excursions (unique selling points/demand generators) Excursions (unique selling points/demand generators)

Clelia II cruising Detroit River Toronto “Soo Locks Clelia II cruising Detroit River Toronto “Soo Locks" in Sault St. Marie Kajama Empire Sandy

http: //www. cruiseweb. com/CUNARDWORLDCRUISE-17 a. HTM http: //www. cruiseweb. com/CUNARDWORLDCRUISE-17 a. HTM

Cruiser Market § Majority of cruisers come from the US – Average of 49 Cruiser Market § Majority of cruisers come from the US – Average of 49 years of age – Above average incomes ($104, 000 HH /yr) – Typically married (83%) – College educated (57%) – Employed full time (57%) – Understand the potential – Time and money and resources

Cruiser Market § Overall - limited awareness of Canada § Weaknesses are: – Lack Cruiser Market § Overall - limited awareness of Canada § Weaknesses are: – Lack of interest in visiting Canada – Unaware of what Canada has to offer – Lack of a compelling reason to visit/revisit – Nothing special/unique/different – Perception of cold/poor weather

The Ship as a Hotel Provides all services and amenities of a hotel What’s The Ship as a Hotel Provides all services and amenities of a hotel What’s included? – – – Ocean transport Shipboard accommodations All meals On board entertainment Transfers from ship to shore § What’s not included? – – Shore excursions Medical expenses Laundry services, Port taxes Gambling, Alcohol i. e. Beer and Wind

Physical Layout of the Ship § Deck Plans – Duration, Season and Size § Physical Layout of the Ship § Deck Plans – Duration, Season and Size § Impact ship profile, layout & pricing § To cover operating cost cruise lines must achieve 80 -90% occupancy § Cabins – Outside versus inside § Cost determinant – Sleeping arrangements § Requires a large crew – Ship’s crew versus hotel crew – Passenger – crew ratios

Cruise Ships Safety and Security Cruise Ships Safety and Security

New Direction of the Industry § Theme Cruises – Disney New Direction of the Industry § Theme Cruises – Disney

What is the Future of Cruising? 1 What is the Future of Cruising? 1

Career Opportunities On Board § Ship’s Crew – Captain – Officers – Engineers – Career Opportunities On Board § Ship’s Crew – Captain – Officers – Engineers – Purser – Seamen § Hotel Crew – Manager – Cruise Director – Stewards – Food-service staff – Recreation – Doctor and nurses http: //news. bbc. co. uk/2/hi/uk_news/england/8175560. stm

Career Opportunities Ashore § § § § § Sales and Marketing Individual reservations Group Career Opportunities Ashore § § § § § Sales and Marketing Individual reservations Group reservations and sales Fly/cruise sales Ticketing Accounting Management Data processing System analysis

The “Freedom Ship” concept § § § 1. 4 km long, housing for 30, The “Freedom Ship” concept § § § 1. 4 km long, housing for 30, 000 people Features an airstrip Possible train or similar transport shops and restaurants. In 2002 the project estimated cost $11 B. in 2008 the corporation released details of difficulties for gaining financial backing.

On the positive side - they have received deposits § 1/5 of on-board living On the positive side - they have received deposits § 1/5 of on-board living units have been pre-sold § 25 stories high § accommodate 40, 000 full-time residents and 60, 000 total occupants.

Cruise Ship “The World” http: //www. aboardtheworld. com § § § floating community with Cruise Ship “The World” http: //www. aboardtheworld. com § § § floating community with 165 residential units owned by residents from 40 different countries carries between 100 -300 residents & guests crew of 250 people. shopping facilities, casino, tennis court, gym, jogging track, restaurants, cinema, library § high-speed internet access.