Croeso Cymru Visit Wales Corporate slide master

Croeso Cymru / Visit Wales Corporate slide master With guidelines for corporate presentations Future Regional Engagement: Update Ymgysylltu Rhanbarthol y Dyfodol: Diweddariad Jane Richardson September 2014

Regional Engagement in Context Ymgysylltu Rhanbarthol mewn Cyddestun One-to-one Relationships Strategy Groups Wider Industry Engagement

One-to-one relationships with whom? Perthynas un-i-un gyda phwy? Regional Engagement Team Quality Assurance Team • • Businesses Destination Partnerships Associations Local Authorities • Businesses • Sector Specific Fora (ie Caravan & Camping Forum)

Progress to date Cynnydd hyd yma Staff: 6 TUPE, 2 to be recruited Budget: Between £ 115 - £ 160 k per region Destination partnerships Marketing (travel trade and attractions) Existing skills activities Database management Engagement and consortia support Partners: Contract discussions underway Forum to include: Destination partnerships (public & private sector) L. A. Economic leads Big national players and National Parks Sectoral bodies, Tourism associations Board Appointments Relationship mapping

Linkages Cysylltiadau Quality Assurance TISS & EU Funding Industry Engagement Regional Engagement Team PR Digital Travel Trade Policy & Development Marketing Campaigns

Quality assurance Sicrwydd Ansawdd • Grading Review Perceptions * Attractions * The UGC challenge Consumer confidence * Role of the QA • New VAQAS standard - 90+ assessments • Erddig, Wrexham • Driving quality: Celtic Manor & St Davids Hotel & Spa • Shining stars: • Hotels: Celtic Manor • Guest accommodation: Glandwr Mill, Barmouth • Self-catering: Beach House, Tenby • Hostels: Caer Llan Field Studies, Monmouth • Camping & caravanning: Woodland Hideaway Park, Llandysul

TISS Improving quality, supporting innovation, creating jobs • Driving quality: Wolfscastle Country Hotel, Pembs (3* to 4*) • Building on success: Coast Café & Bistro • Supporting innovation: Pennheim Farm Glampsite, Carms • Strategic investments: Royal Mint, Llantrisant 172. 5 jobs from investments above

EU Funding What next? Cyllid Ewropeaidd

Policy & Development Polisi a Datblygu Flood Funding Food Tourism Action Plan Cardiff Cultural Tourism Skills Cymru Learning Journeys Cruise Wales – 2016 a record-breaking year? • 2 x Aidavita in Fishguard (1500 each) • 4 new ships for Holyhead (one with 3800) • Plus turn-around calls tbc

Digital Digidol Example Projects: • Follow the white rabbit, Llandudno • DT 100 Digital Hub • Discover Portmeirion App • Scarlets Rugby Digital Trail • Margam Wildspace Interactive App • Snowdonia Active Mountain Safe Legacy knowledge hub: sharewales. com Plus digital marketing: Website, facebook (420 k likes), twitter (45 k followers)

Next Steps Camau nesaf • Final details re closure of company, transfer of web domains etc • Staff transfer 1 st October & begin induction • Communications issued to the industry re new arrangements • Contracts issued to partners for Oct-Mar • Invites issued for Regional Forum • Appointment of Tourism Advisory Board Members • Food tourism consultations, skills Cymru events, marketing roadshows and industry conference through Oct & Nov