Creating Effective Public Service Announcements Brad Clark Video Production Teacher Franklin High School Elk Grove Unified School District
Definition Public Service Announcement “Defined by the Federal Communications Commission as an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest. PSAs can be produced for television and radio broadcast. ” aba. org
Definition PUBLIC SERVICE ANNOUNCEMENT “Announcements that inform the public about safety and health information, community services or public affairs. Produced and programmed much like commercials, but usually not produced for profit. ” PBS. org
PSA are great for introducing students to video production 60 seconds or 30 seconds…exactly
Creating Effective PSAs Research that indicates that showing people negative behavior makes them accept it as normal listen to this NPR PSA Story (5 minutes 42 seconds). 1. Why is it a bad idea to show people doing undesirable things? 2. What did Robert Cialdiní’s Petrified Forest research find? 3. When Cialdini put up a sign that did not mention how common theft was but concentrated instead on the cost to the environment of such destructive behavior, he was able to cut theft by how much? 4. When people are uncertain about whether to be altruistic or pro-social where to people look
PSA Examples Critique and Analysis Filmmaking Technique Target Audience Lecture Examples
PSA Examples…websites Adcoucil. org Ad. Gallery. Whitehouse. Drug. Policy. org Psa. Research. org
PSA Topics
PSA Topics Smoking
PSA Topics Drug Abuse
PSA Topics Personal Safety
PSA Topics Eating Disorders
PSA Topics Alcohol Abuse
PSA Topics Teen Drunk Driving Consequences
PSA Topics Pollution/Littering
PSA Topics Household Chemical Use
PSA Topics Pet Adoption
PSA Topics Depression
PSA Topics Steroid Use
PSA Topics Stereotypes
PSA Topics Stay in School
PSA Topics Peer Pressure
PSA Topics Teen Dating Violence
PSA Topics Sexual Harassment
PSA Topics Domestic Violence
PSA Topics Runaway Hotline
PSA Topics Suicide Prevention Hotline
PSA Topics California Youth Crisis Line
PSA Topics Sexual Assault Hotline
PSA Topics Skin Cancer Prevention
PSA Topics Online Bullying
PSA Topics Study Habits
PSA Topics Texting or Cell Phone Use While Driving
PSA Topics Guidelines for using 911
PSA Topics Fitness
PSA Topics Calories of Various Foods
PSA Topics Healthy Eating Choices
PSA Topics Youth Volunteerism
PSA Topics Volunteer. Match. org
PSA Topics Benefits of Breakfast
PSA Topics Safety on the Internet
PSA Topics Illegal File Sharing
PSA Topics Internet Addiction
PSA Topics Online Bullying
PSA Topics Hearing. Protection (Loud Music)
PSA Topics Goal Setting
PSA Topics PE Personal Activity Logs
PSA Topics Student ideas
PSA Examples PSA Student Examples from Mr. Clark’s Lecture
Preproduction Teacher presents topics n Students commit to one n Students begin research of topic n Students brainstorm ideas n Students identify a Method of Advertising n
Method of Advertising Media Literacy Web Link
Preproduction Students pitch concept to teacher n Students write concept: n Your name, period and date in the upper right hand corner. · Topic: (selected from the list) · Actors: · Hook: (what is going to keep you audience from changing the channel? ) · Facts: (what do you want your audience to know about this issue you are presenting) · Locations: (if you are shooting video) n
Preproduction n Students develop A/V script u Split column format u (Example: Next slide)
Seconds Video Audio LS: Person #1 is lying across a glider and is talking on the phone. Then person #1 receives a text message. Narrator: “We were best friends, and we used 5 to tell each other everything. ” ECU: Close up on the text message. Narrator: “Then things changed when he came into the picture” 5 MS: Person #1 is sitting on the stairs talking on the phone, camera is angled upward at the person. Narrator: “At first she was happy, and told me every detail” 5 MS: Person#1 is lying down on the stairs, the phone rings, she looks at the phone, doesn’t answer it, and tosses it away. Camera is angled downward on her. Narrator: “But then she stopped calling. When I tried to call her, she didn’t pick up. ” 6 XLS: Camera is on Person #1’s house. Narrator: “She barely came to school anymore and never answered the door. ” 3 MS: Person #1 drinks from a bottle. Sitting in the closet; cornered. Camera is angled downward. (Voice Over) Narrator: “What was she doing? Rumors were spreading that her boyfriend was beating her, but if that was the case wouldn’t she tell me? ” 8
Preproduction n n Students draw storyboards u Students take turns drawing frames. u Each student initials the corner of the frame they drew. Storyboards are always done on national commercials and PSAs for client approval.
Production Students shoot projects n Locations outside of school are more interesting n Record narration track right into camera n
Post Production Edit Project n Copyright Issues u Music t Royalty Free t Garageband / Sony Acid Express u Images n Make a playable DVD for SEVAs n
Questions Get a copy of this Power. Point at Brad Clark’s blog for teaching video: n www. videoinstructor. blogspot. co m Email: bnclark@egusd. net PSA Assignment Link
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