Creating Customer Buzz Here’s the story of what can happen when you get your customers involved in building a corporate brand! Time and Place: Summer and Fall 1999 Idea Inspired by Kim Tietz Executed by Shareef Mahdavi and The VISX Marketing Team
• As part of a national consumer advertising campaign, VISX held a contest for its customers to inspire creative use Logo. VISX campaign logo VISX of the Contest • Over 125 entries were received, with logos being used in advertising and in-office promotion • Here are the winners, which were announced at VISX University in Orlando in November 1999
‘Amazing’ Freeway Billboard The Laser Eye Center - Orlando
Pro Athlete Endorsement Haik-Humble Clinic - W. Monroe, LA
Sunday Paper 8 Page Insert Clear. Vision - Seattle
Vision By VISX Puzzle Dr. Weston - Oregon
Before VISX - After VISX Black Hills - Rapid City, SD
‘Go Naked’ Ads & Surfer – Laser Eye Institute of Hawaii
TEAM VISX Car & Crew Empire Eye - Spokane, WA
‘One In A Million’ Campaign: California Eye Institute -Fresno
MVP Celebration: Fresno, CA What Does One Million Mean?
Go Fish! Reception Area Tacoma, WA
Multi-Media Campaign: Cataract & Lasik Center of Utah
VISX On The Road - Nashville Arrowsmith Eye Institute
Patient Transport - VISX Style! Arrowsmith Eye Institute
The Hills Are Alive! Dr. York and his team of family, friends and patients assembled This logo from dozens of blue tarps. Actual size when placed On the Hollywood Hills was 100 feet High by 300 feet Wide
VISX Goes to Hollywood: York Laser Center, Glendora, CA
• During the campaign, the 1, 000 th VISX Procedure in the United States was performed by Deborah Di. Stefano, MD of Chattanooga, Tennessee • Support for the VISX brand of LASIK reached fever pitch in the fall of 1999 • To celebrate, customers were treated to a private concert with Lyle Lovett at the House of Blues in Orlando during AAO
Need to Get Creative With Your Brand? VISX Logo Contest We can help…with Smarter Marketing
Скачать презентацию Creating Customer Buzz Here s the story of what
0a4950af86caf28403939db506c0dc84.ppt