Cost of a full page color ad in

Cost of a full page color ad in Elele: 7. 500 USD Net sales: 20. 000 CPT= cost of an ad * 1. 000 net sales CPT= 7. 500 USD * 1. 000 = 375 USD 20. 000

Cost of a 4 cl*25 cm color ad in Hürriyet: 4. 000 USD Net sales : 400. 000 CPT= cost of an ad * 1, 000 net sales CPT= 4, 000 USD * 1, 000 = 10 USD 400, 000

Our print ad for BEKO is 9 clm*26, 5 cm. The price for one clm*cm in Sabah is 60 USD. Average net sales for Sabah is 350. 000. What is the CPT for Sabah?

We will buy 10. 000 impressions for a standart banner in one of the web pages for 5. 000 TL. What is our CPM?

Cost of a 30 sec. commercial in Medcezir is 5. 000 USD Rating for Medcezir (20+ Females) = 5, 80% Cpp/sec= 5. 000 USD/5, 80/30 sec = 28, 7 USD

We have one commercial for 20 sec. and we want to understand if it is cost effective to enter the spot in Umutsuz Ev Kadınları. Total budget for one spot is 4. 000 USD, and the rating (20+ ABC 1) is 10, 9. Let’s find out cpp/sec. for Umutsuz Ev Kadınları. CPP/sec. = cost of a commercial/rating/average film second CPP/sec= 4. 000 USD/10, 9/20= 18, 3 USD

CPP/sec. = total budget of a campaign/GRP/average film second We have 100. 000 USD We plan to get 700 GRP (HW) for our campaign We have 30 sec. commercial CPP/sec. = 100. 000/700/30=4, 76 USD

Total advertising seconds for Dove is 3. 000 seconds in November. The number of spots used in the campaign is 200. What is the cpp/sec. if the budget is 100. 000 USD and GRP is 500. Average film sec. =3. 000/200=15 sec. Cpp/sec. =100. 000/500/15=13. 3 USD

We have 100, 000 USD. We plan to get 700 GRP for our campaign. We have two commercials for 30 sec. and 15 sec. We are planning to use 50% of 30 sec. and 50% of 15 sec. What’s our cpp/sec?