Corporate Social Responsibility CSR 1 st March 2009

Corporate Social Responsibility (CSR) 1 st March 2009 www. awgp. org 1

Basic Ideology All World Gayatri Pariwar ( www. awgp. org ; www. akhandjyoti. org ) Basic cause of problems in today’s society! Malicious Thinking Jealousy, ego, greed, leg-pulling, selfishness, falsehood, … 1 st March 2009 www. awgp. org 2

Basic Ideology All World Gayatri Pariwar ( www. awgp. org ; www. akhandjyoti. org ) Remedy! Thought Revolution/Transformation Movement ( Started by Pandit Shriram Sharma Acharya, founder of All World Gayatri Pariwar (AWGP) ) Jealousy, ego, greed, leg-pulling, selfishness, falsehood, … Meaning Courteous, honesty, help, respecting, truthfulness, jovial, lively Alternate constructive thoughts that ascertain a peaceful self and society 1 st March 2009 www. awgp. org 3

Basic Ideology of AWGP Thought Revolution/Transformation Movement He wrote more than 2500 books on every aspect of human life see Literature Section of www. awgp. org Pandit Shriram Sharma Acharya - Founder - All World Gayatri Pariwar 1 st March 2009 www. awgp. org 4

Basic Ideology of AWGP Thought Revolution/Transformation Movement Ingredients of this movement! Self-development Family-development Society-development How! Upaasanaa: Contemplating on the virtues of God, Subscription to ideals Saadhanaa: Acquiring these virtues/ideals by self-control Araadhanaa: Using virtues for society development 1 st March 2009 www. awgp. org 5

Basic Ideology of AWGP Thought Revolution/Transformation Movement Araadhanaa: Using virtues for society development Seven Revolutions of AWGP 1. Saadhanaa 2. Education 3. Health 4. Self-reliance 5. Women Empowerment 6. Protection of Environment 7. Freedom from Addictions & Eradication of Evil Customs CSR – Some programs taken up worldwide 1 st March 2009 www. awgp. org 6

Question? ? So what has this ideology of AWGP got to do with Corporate Social Responsibility (CSR)? Lets try to understand the correlation Malicious Thinking Jealousy, ego, greed, thinking of money all the time, selfishness, … Alternative Constructive Thoughts Humanitarian attitude, thinking about self as well as others & surroundings CSR 1 st March 2009 www. awgp. org 7

Corporate Social Responsibility (CSR) ? Correlation is not quite clear! Be more specific! Meaning of Corporate and Responsibility in CSR We understand Meaning of Social? That too we understand Lets See 1 st March 2009 www. awgp. org 8

Corporate Social Responsibility (CSR) Corporate Social Responsibility mean open and transparent business practices that are based on ethical Araadhanaa: Using employees communities and the values and respect for virtues for society development environment. of AWGP Revolutions 2. philosophy The Education of corporate social responsibility is 3. Health basically to return to the society what it has taken from it in 5. Women of its quest for creation of wealth in the core the course Empowerment 6. Protection process of a business. decision makingof Environment 7. Freedom from Addictions & Eradication of Evil Malvinder Singh*, “Corporate Social Responsibility Contribution to Customs Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29 -30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar 1 st March 2009 www. awgp. org 9

Corporate Social Responsibility (CSR) Hence the challenge is to form a progressive community by balancing the interest of individuals and that of the society. Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29 -30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar 1 st March 2009 www. awgp. org 10

Corporate Social Responsibility (CSR) The Corporate social responsibility must aim at achieving the targets for which companies were set up, without Araadhanaa: Using virtues for incurring cost and time overruns. society development Revolutions of AWGP A promoter should certainly not think of his company’s 2. Education responsibilities only in terms of his narrow financial 3. Health interests as often happens. Also, charitable acts should 5. Women Empowerment not get precedence over protecting the interests of the 6. Protection of Environment direct stake holders and the environment. 7. Freedom from Addictions & Eradication of Evil R. C. Customs Bhargava*, “The Real Meaning of CSR”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 10, PP. 21 -22, August 2008. Published in the Economic Times, 16 th June 2008 *Chairman, Maruti Suzuki India Ltd. 1 st March 2009 www. awgp. org 11

Corporate Social Responsibility (CSR) ? Correlation is Revolutionsclear! Be more specific! Seven not quite of AWGP For Personal, Family and Society Development Meaning of Corporate and Responsibility in CSR 1. Saadhanaa We understand 2. Education 3. SOCIAL has a much more HOLISTIC meaning Health 4. Self-reliance Understanding 5. Women Empowerment this meaning will HELP 6. Protection of Environment us in IDENTIFYING various 7. Freedom from Addictions & Eradication of Evil simple, cost effective, less time consuming, yet productive Customs CSR ACTIVITIES 1 st March 2009 www. awgp. org 12

Corporate Social Responsibility (CSR) Holistic meaning of Social starts with the self, goes to our immediate acquaintances and then to the entire society All these three have to occur simultaneously if CSR is to be implemented in its full meaning Personal, Family, Society Development (Vyakti, Pariwaar, Samaaj Nirmaan) 1 st March 2009 www. awgp. org 13

Corporate Social Responsibility (CSR) CSR TECHNIQUES Personal Development 1 st March 2009 www. awgp. org 14

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Personal Development) Problems • Over-worked bosses/employees • Long working hours – banks, software, etc. Example: 8 to 8 banks / implementation of core banking / Employees work more than 12 hours • Trying to achieve much more in material terms than what is really needed Consequence – Self is slowly destroyed Individual suffers efficiency productivity 1 st March 2009 www. awgp. org 15

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Personal Development) Solutions (Proposed) • Humane approach – human centric corporate culture (Bhaav Samvedanaa) • Self Energizing / Revitalizing Program 5 min in the morning in the house Half An Hour daily upon reaching the work place This half an hour will not be lost As individual efficiency the work quality and output 1 st March 2009 www. awgp. org 16

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Personal Development) Self Energizing / Revitalizing Program • Ushaa Paan (5 min in the morning) – stomach • Joint Loosening (20 min at work place, just before lunch) • Pranaayaama/Meditation (10 min at work place) • Playing soothing, light classical music at work place • Keep a small plant on your office table, water it daily Examples: • Classes being conducted at IIT Bombay • During flight - joint loosening • Dev Sanskriti Vishwa. Vidyalaya, Gayatrikunj, Haridwar Can help in implementing – Student Internships 1 st March 2009 www. awgp. org 17

Dev Sanskriti Vishwa. Vidyalaya www. dsvv. org 1 st March 2009 www. awgp. org 18

Dev Sanskriti Vishwa. Vidyalaya Curriculum & Internship 1 st March 2009 www. awgp. org 19

Corporate Social Responsibility (CSR) CSR TECHNIQUES Family Development 1 st March 2009 www. awgp. org 20

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Family Development) • Family environment at work place – helping each other • Spending time with the family after work • Developing wisdom, honesty, responsibility, courage Example: Shantikunj, Haridwar (AWGP Headquarter) More than 2000 people - Like a huge family Manager-less Management Everyone feels responsible for the task that he/she is doing Work gets done without tension, depression, pressure, … 1 st March 2009 www. awgp. org 21

Corporate Social Responsibility (CSR) CSR TECHNIQUES Society Development 1 st March 2009 www. awgp. org 22

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) The philosophy of corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business. Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29 -30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar 1 st March 2009 www. awgp. org 23

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) Revolutions for making the society a wonderful place • Education • Health • Self-reliance • Women Empowerment • Protection of Environment • Freedom from Addictions & Eradication of Evil Customs 1 st March 2009 www. awgp. org 24

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) ? Well ! We are very busy. When do we have time for all these activities? 2 hours every weekend Choose one activity – continue for 6 months Observe the results Example: Association for India’s Development volunteers Creativity Innovation 1 st March 2009 www. awgp. org 25

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) EDUCATION 1 st March 2009 www. awgp. org 26

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) EDUCATION • Vocational training – IIMM – nice initiative • Technical Education by IIMM and IIM Recognition of Holistic Personality • Jindal Steel – OP Jindal University and Law School Development through Education • Prizes given to outstanding students Academics, Games, … • Holistic development scholarship to B. Tech. Narotam Shekhsaria Foundation in Mumbai 1 st March 2009 www. awgp. org 27

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) EDUCATION • Schools for under-privileged Example: A private school in Jaipur has made a school next to its own campus – teaching/vocational training • GP Lucknow volunteers maintaining a school built by Bharat Petroleum • Time donation in locations near the company Teaching and Caring Selfless service (seva) gives extreme pleasure / satisfaction 1 st March 2009 www. awgp. org 28

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) HEALTH 1 st March 2009 www. awgp. org 29

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) HEALTH • AWGP Village management - 1 day workshop at Bhalgaon, MH www. awgpnews. org/villagemanagement (29/09/2007) Daily Joint Loosening Yoga at the work place Monthly cleaning drives near the work place (Done in Shantikunj on 24 th of every month) 1 st March 2009 www. awgp. org 30

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) HEALTH • AWGP Village management - One day workshop at Bhalgaon, MP www. awgpnews. org/villagemanagement Sponsoring FREE quarterly health camps in surrounding areas 1 st March 2009 www. awgp. org 31

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) HEALTH • AWGP Village management - One day workshop at Bhalgaon, MP www. awgpnews. org/villagemanagement Organizing FREE awareness camps in nearby villages (Working with like minded groups for the organization of such camps) 1 st March 2009 www. awgp. org 32

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) HEALTH Organizing such camps • AWGP Alternative therapy Awareness 1 st March 2009 campaigns www. awgp. org 33

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) HEALTH • GP Mumbai / Rotary Club Blood donation camps • Polio drop - Awareness campaigns • Flex posters outside Tata Motors, Pune canteen • Eye checkup and cataract operation camps • Sponsored artificial limb implant – Jaipur? ? (www. goodnewsindia. com) 1 st March 2009 www. awgp. org 34

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) SELF-RELIANCE 1 st March 2009 www. awgp. org 35

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) SELF-RELIANCE • AWGP Vocational training at Gayatri Tapobhoomi, Mathura Vocational. Working with such groups training at Shantikunj, Haridwar Vocational training at local Shaktipeeths/Consciousness Organizing such training camps for Centers spread worldwide family members of employees and (Agarbatti making, Jadi Booti udyog, Screen printing, …) people in the surrounding area • Baroda Shakti initiative in Mumbai Vocational training for wives of employees 1 st March 2009 www. awgp. org 36

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) SELF-RELIANCE • CITARA at IIT Bombay Innovations generated for helping Community Initiatives for Technological Applications in villagers Rural Areas ? ? Bio-diesel plant Definitely percolate into innovations Oil-extraction time reduced by more than 50% Volunteers can spend time over place at work weekends (as general creativity increases) 1 st March 2009 www. awgp. org 37

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) WOMEN EMPOWERMENT 1 st March 2009 www. awgp. org 38

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) WOMEN EMPOWERMENT • Baroda Shakti – Bank of Baroda (i) Weekly Computer Classes for wives of employees (ii) Vocational Training for wives of employees • Mother/Child health awareness campaigns/camps • Afternoon Education, Yoga Classes 1 st March 2009 www. awgp. org 39

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT 1 st March 2009 www. awgp. org 40

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT Promote among the employees Daily small yagya at the work place (not as a ritual done by a particular class of people but as an environment healing activity) Heal the environment and the healed environment will heal you Adapted from “Integrated Science of Yagya”, compiled by Dr. R. R. Joshi, Professor, Mathematics Department, IIT Bombay 1 st March 2009 www. awgp. org 41

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT • Tree plantation drive Conduct Tree … campus – very green Tata Motors, IITB, ITBHU, Plantation Drives AWGP – at Anneki, Haridwar on 2 nd September 2007 Adopt a tree in the way to the work place and take care of it 1 st March 2009 www. awgp. org 42

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) PROTECTION OF gives immense Selfless Service ENVIRONMENT • AWGP peace and satisfaction Disaster Management (Aapadaa Prabandhan) www. awgpnews. org/disastermanagament Support financially, make sure that the resources reach actual victims Flood, Surat (GJ) 08/2006 1 st March 2009 Drought, Bundelkhand 01/2008 www. awgp. org Fire, Naurangabad (UK) 01/2007 43

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT • Innovation in villages Talk at IITB – Science for, of, by People (Dehradun) Human Being and Innovative design of check-dams. Nature have to exist in harmony • Eco-friendly Ganesh Utsav and Holi Think Simple for Prize for Ganesh Utsav Mandals Innovation 1 st March 2009 www. awgp. org 44

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) DE-ADDICTION CAMPAIGN 1 st March 2009 www. awgp. org 45

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) DE-ADDICTION CAMPAIGN Problem Prepare/Display Banners about • Youngsters are under severe clutches of addictions • 18 to 21 harmfulgetting a lotof money in companies year olds effects of addictions No guidance as to how to spend this money De-addiction counseling/workshops Money being spent in addictions/parties/… • AWGP De-addiction campaigns 1 st March 2009 www. awgp. org 46

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) ERADICATION OF EVIL SOCIAL CUSTOMS 1 st March 2009 www. awgp. org 47

Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) ERADICATION OF EVIL SOCIAL CUSTOMS Problems • Gender disparity • Economic class disparity Understanding - All are equal • AWGP All eat together 1 st March 2009 www. awgp. org 48

Corporate Social Responsibility (CSR) Summary CSR activities need not always be large scale Simple day to day activities, which take less time, less money can bring a huge difference in the lives of people and the environment Need is to develop a humane approach in corporate culture (Bhaav Samvedanaa) 1 st March 2009 www. awgp. org 49

Corporate Social Responsibility (CSR) 1 st March 2009 www. awgp. org 50

Excellence in Corporate Culture Dr. Pranav Pandya, MD Head – AWGP, Chancellor – DSVV, Haridwar 1 st March 2009 www. awgp. org 51

Corporate Social Responsibility (CSR) Thank You ? Questions? ? Local Contact: 1 st March 2009 www. awgp. org 52