Corporate Presentation May 2015 1 Agenda Ι

Corporate Presentation May 2015 1

Agenda Ι Company Profile ΙΙ Customer Base & Product Range ΙΙΙ Sector Data IV Strategy 2

Ι. Company Profile : 1. 2. 3. 4. History milestones Group Premises Group Structure Shareholders 3

History – Milestones 1931: SIDMA (Steel Trading of Macedonia) is founded in Thessaloniki by the Amariglio brothers. 1950 -1990: SIDMA establishes its leading position as a steel trader in the Greek market 1950: The headquarters move to Athens. 1996 -1998: One merger and one acquisition in the sector. 1991: SIDMA begins its transformation to a Steel Service Center. The first processing lines are installed. 2001: SIDMA acquires the majority of PANELCO S. A. , a manufacturer of polyurethane steel sandwich panels. 1999: SIDMA enters VIOHALCO group. 2005: SIDMA enters the Athens Stock Exchange. Subsidiaries in Bulgaria and Romania are founded. 2004: Export activity to the Balkans begins. 2012: Total production of the company moves to Salonica 2007: Construction of three new Steel Service Centers (Inofyta, Bucharest and Sofia) is completed. 4

Group Premises Aspropyrgos (Athens Area) PANELCO S. A. (Lamia) Inofyta (Athens Area) Oreokastro (Thessaloniki Area) SIDMA Bulgaria (Sofia) SIDMA Romania (Bucharest) 5

Group Premises 6

SIDMA Group Structure SIDMA SA Establishment : 1931 94% 100% PANELCO S. A. 2001 SIDMA BULGARIA 2005 SIDMA ROMANIA 2005 7

SIDMA - Shareholders Public 25, 0% VIOHALCO S. A. is the holding company of the largest Greek metals processing group. Established in 1937, VIOHALCO S. A. has been listed on the Athens Stock Exchange since 1947 and on the Euronext Brussels since 2013. Viohalco Group 35, 0% VIOHALCO S. A. participates in approximately 90 companies, seven of which (ELVAL S. A. , ETEM S. A. , HALCOR S. A. , HELLENIC CABLES S. A. , SIDENOR S. A. , CORINTH PIPEWORKS S. A. and SIDMA S. A. ) are listed on the Athens Stock Exchange and are leading companies in their sectors. Annual turnover almost € 3 billion. Pizante Amariglio Families 40, 0% Free Float 19, 5% Funds 5, 6% Basic Shareholders 75% With production facilities in Greece, Bulgaria, Romania and the United Kingdom, the companies specialize in the manufacture of copper (HALCOR S. A. and SOFIA MED S. A. ), aluminium (ELVAL S. A. , ETEM S. A. and BRIDGNORTH ALUMINUM Ltd) and steel products (SIDENOR S. A. , STOMANA INDUSTRY S. A. , CORINTH PIPEWORKS S. A. and SIDMA S. A. ) as well as cables (HELLENIC CABLES S. A. and ICME ECAB S. A. ). 8

SIDMA S. A. at a glance Producer SIDMA S. A. Products: Flat, Long, Wire Products Customer Construction: & Panels. • Building and civil engineering Services: Cutting & Slitting , Shot Merchants: blasting & Painting, Polishing, Plasma & Oxygen cutting. • Retail q Leading steel distributor in the Greek and Balkan markets combined. q Distribution network with 5 warehouses in Greece and the Balkans. q 212 employees. q Key financials – FY 2008 Sales: € 300 million – FY 2013 Sales: € 128 million – FY 2014 Sales: € 129 million Manufacturing : • Machinery • White Appliances • Mechanical Engineering Others: • Public Sector • Metal products • Shipbuilding 9

ΙI. Customer Base & Product Range 10

Customer Base ü Manufacturers and industries, utilizing steel products as raw material for their production. § More than 1, 400 active customers § No customer represents more than 2% of the total annual turnover ü Traders of steel and related materials. ü Constructors of metallic parts and mechanical industry. ü Construction companies and joint ventures for public and private projects. 11

Product Range • Hot Rolled • Cold Rolled • Pickled & Oiled • Galvanized • Corrugated &Trapezoidal • Prepainted • Stainless Steel • Galvanized Wire • Galvanized Fencing Mesh • Black Wire Flat Products (Coils & Sheets) Wire Products • Merchant Bars • Profiles • Hollow Sections • Construction Tubes Long Products Panels Metal sandwich panels mainly used as a composite cladding in roofing and walling of industrial, commercial and residential buildings, as well as industrial refrigeration chambers. 12

Typical Product & Services Flat Products Profile Steel/ Hollow Profiles/ Tubes Oxygen and plasma cutting Cutting to Length Bending Corrugated Products Blasting/ Coating Long products Galvanized 13

III. Sector Information 1. Steel Cycle and EBITDA / cash flow relationship 2. EU - Apparent Consumption 14

Steel Cycle and EBITDA / cash flow relationship Theoretical relationship* Comments 1) 2) 3) 4) 5) 6) *Assuming stable inventory volumes The Company buys and sells products at spot prices generally Sales increase as a function of the steel price inflation environment Cost of material are based on an average cost method for inventory and therefore lag the steel price increase This time lag creates accounting windfall profits (windfall losses in a decreasing steel price environment) inflating (deflating) EBITDA Assuming stable inventory volume cash flow is impacted by higher NWC needs The windfall profits (losses) are mirrored by inventory book value increases (decreases) 15

EU - Apparent Consumption 2004 - 2014 SINCE 2007 ABOUT 50 m MTONS HAVE DISAPPEARED FROM EU MARKET SUPPLY 175 163 184 152 From 2007 average consumption in Greece has dropped by more than 60%. 184 7% 170 32% 115 2004 2005 2006 2007 SOURCE: EUROMETAL, World Steel Association 2008 2009 137 19% 2010 6% 145 2011 4, 0%146 9% 132 6% 140 2012 F 2013 E 2014 16

ΙV. Strategy 1. Risk Management 2. Crisis Management 17

Risk Management ü Effective risk management is central to SIDMA’s success and growth. ü Sources of risk: Source Action Client Default Credit Insurance 65% receivables is presently covered Market Cyclicality Keep low inventories Long term relationship with suppliers More value added products Market Leadership challenge Broad sales network Diversified customer base Focus on sales volume in order to maintain high purchasing power Liquidity Improve DSO and DPO Enough funds to weather the storm Keep adequate cash reserves 18

Crisis Management 2008 - 2014 CAPEX DEBT / LIQUIDITY BUSINESS PORTFOLIO Cut Costs/ Operational Restructuring Limit CAPEX Reduce Working Capital (WC) needs Adapt Product & Service Portfolio 40% Cost reduction compared to 2008 or € 6 million. Invest only to improve Production processes i. e. Bar Code DSOs reduced from 155 in 2007 to 100 in 2014 resulting in € 16, 5 million less WC Remove products with increased WC needs and low Marginal Contribution COSTS NEEDED TIME & EFFORT 19