Corner. Stone On. Demand Amarel’s business plan
Discussion Agenda 1. Amarel’s activities 2008. 2. Pipeline overview. 3. 2008 summary (main conclusion). 4. Amarel’s 2009 business plan. 5. Amarel’s exclusivity.
Amarel’s activities 2008 1. Contacted more than 300 different companies (demo meeting with more than 60 companies- nearby 150, 000 sits). 2. Participated in main conventions. 3. Designed and developed training materials. 4. Established partnerships with consultancy firms and complementary product companies.
Discussion Agenda 1. Amarel’s activities 2008. 2. Pipeline overview. 3. 2008 summary (main conclusion). 4. Amarel’s 2009 business plan. 5. Amarel’s exclusivity.
Pipeline overview selecting Executive buy-in Presentation/ demo
Pipeline overview selecting Executive buy-in Presentation/ demo
Pipeline overview selecting Executive buy-in Presentation/ demo
Pipeline overview selecting Executive buy-in Presentation/ demo
Pipeline overview DIFFERENT CLIENTS selecting Executive buy-in Presentation/ demo
Pipeline overview selecting Executive Buy-In Presentation/Demo
Discussion Agenda 1. Amarel’s activities 2008. 2. Pipeline overview. 3. 2008 summary (main conclusion). 4. Amarel’s 2009 business plan. 5. Amarel’s exclusivity.
2008 summary (main conclusion) The main opportunities in the Israeli market: A monotonous LMS market. New “talent management system” market (CSOD/ SABA). An opportunity for change in the military sector. A need for an organization social network (the only ready solution).
2008 summary (main conclusion) The main obstacles in the way of success: Language. SAAS. “Talent Management” culture. The Depression.
Hebrew interface needed
obstacles Depression Talent man. Hebrew sector X X SAAS X financial X healthcare X X X high-tech X n/r manufacturing X X Military man. X X communication X Non profit
Discussion Agenda 1. Amarel’s activities 2008. 2. Pipeline overview. 3. 2008 summary (main conclusion). 4. Amarel’s 2009 business plan. 5. Amarel’s exclusivity.
2009 business plan Goals: Obtain at list 3 significant client by 12/2009 in the following sectors: Financial Services, Manufacturing and High Tech (estimate of 5000 users). Position CSOD as a leading LMS in the local market – Obtain significant academic client. Obtain significant client for connect (JAFI, Ministry for Foreign Affairs)
Marketing Strategy Partnership with the main consultancy firms Partnership with complementary product companies Direct Marketing to the target clients Develop implementation base (manuals, training tools, sales models etc. ) Mapping military needs for application Suitability decentralized marketing (mailing-list, conference s etc. )
Marketing Strategy Develop partnerships with consultancy firms: The main firms in the local market. Connection to the “target clients”. No opposing interests.
Marketing Strategy Partnership with the main consultancy firms Partnership with complementary product companies Direct Marketing to the target clients decentralized marketing (mailing-list, conference s etc. ) Develop implementation base (translation, manuals, training tools, sales models etc. ) Mapping military needs for application Suitability
Marketing Strategy Develop partnerships with complementary products : Redmatch - significant recruitment application. Hilan tech – The main HRIS in the local market E- learning - a main e. Learning provider.
Marketing Strategy Partnership with the main consultancy firms Partnership with complementary product companies Direct Marketing to the target clients decentralized marketing (mailing-list, conferences etc. ) Develop implementation base (translation, manuals, training tools, sales models etc. ) Mapping military needs for application Suitability
advertising materials
Leeds obtained by marketing tools
advertising strategy Matching marketing to the market’s needs: Separate marketing for: HR, Learning, connect. Emphasize the ROI for depression period. Focusing on our advantages in contrast of Saba.
Marketing Strategy Partnership with the main consultancy firm Partnership with complementary product Direct Marketing to the targets clients decentralized marketing (mailing-list, conference etc. ) Preparing implementation’s base (translation, manuals, training tools, selling models etc. ) Mapping military needs for application Suitability
Manuals and training materials
Learning /courseware materials
Translation roadmap Translate the datasheet by Amarel (started) Change interface to “right to left” format Release the Hebrew format.
Marketing Strategy Partnership with the main consultancy firms Partnership with complementary product companies Direct Marketing to the target clients decentralized marketing (mailing-list, conferences etc. ) Develop implementation base (translation, manuals, training tools, sales models etc. ) Mapping military needs for application Suitability
Discussion Agenda 1. Amarel’s activities 2008. 2. Pipeline overview. 3. 2008 summary (main conclusion). 4. Amarel’s 2009 business plan. 5. Amarel’s exclusivity.
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