Copyright 2010 EMC Corporation All rights reserved

© Copyright 2010 EMC Corporation. All rights reserved. 1

Your Journey To The Private Cloud Agathi Galani Sales Manager, Strategic Accounts EMC Hellas © Copyright 2010 EMC Corporation. All rights reserved. 2

Waves of Information Technology Distributed/ Networked PC / Microprocessor Mini Mainframe © Copyright 2010 EMC Corporation. All rights reserved. Cloud Computing 3

? Cloud Computing Why Now? © Copyright 2010 EMC Corporation. All rights reserved. 4

Reason #1: CIO Priorities 2010 2009 Virtualization 1 3 Cloud Computing 2 14 Source: Gartner - The 2010 CIO Agenda, Q 4 2009 © Copyright 2010 EMC Corporation. All rights reserved. 5

Reason #1: 2010 CIO Priorities Server Virtualization Security Oct 2009 Cloud Computing Apr 2010 Storage Virtualization Windows 7 Upgrade Cycle Desktop Virtualization Mobile Messaging / Apps Labor Optimization Green Computing 0 Source: Bar. Cap CIO Survey, April 2010. © Copyright 2010 EMC Corporation. All rights reserved. 10 20 30 40 50 60 6

Reason #2: IT Infrastructure 72% Maintain © Copyright 2010 EMC Corporation. All rights reserved. 28% Invest Complex Inefficient Inflexible Costly 7

Reason #3: The Digital Universe 20092020 Growing by a Factor of 44! 2009: 0. 8 Zb 2020: 35. 2 Zb Source: IDC Digital Universe Study, sponsored by EMC, May 2010 © Copyright 2010 EMC Corporation. All rights reserved. 8

? Cloud Computing What is it? © Copyright 2010 EMC Corporation. All rights reserved. 9

Implications for Today’s Data Center Trusted Dynamic Controlled Cost-Efficient Reliable On-Demand Secure Flexible VMware - Cloud OS Private Cloud Compute Network Public Cloud Storage © Copyright 2010 EMC Corporation. All rights reserved. 10

The Goal: Global Workload Deployment Virtualization Enables Cloud Computing Virtual Application s Federation Private Cloud © Copyright 2010 EMC Corporation. All rights reserved. Operating System Information Security Public Cloud 11

EMC’s Mission © Copyright 2010 EMC Corporation. All rights reserved. 12

The Journey to the Private Cloud IT Production Lower Costs Business Production Improve Quality of Service IT-as-a-Service Improve Agility 85% 95% % Virtualized 50% 30% 15% Run IT as a Business © Copyright 2010 EMC Corporation. All rights reserved. 13

What it Means to Run “as-a-Service” • Policy-driven – Manage outcomes, not elements • Fluid and elastic, but automated – Lower cost, better reliability • Chargeback for usage – Run IT as a business © Copyright 2010 EMC Corporation. All rights reserved. 14

? Cloud Computing How we are doing it? © Copyright 2010 EMC Corporation. All rights reserved. 15

Server & Storage Federation • Cooperating pools of resources • Dynamic application and data movement • Local, Metro, Geo, Global Data Center Exe Data Center t Data Center P © Copyright 2010 EMC Corporation. All rights reserved. 16

Introducing EMC VPLEX Access Data Anywhere in the Private Cloud • Advanced data cache VPLEX WAN • Open storage support • Array aware • Distributed cache coherence Data Center EMC & Non-EMC Arrays © Copyright 2010 EMC Corporation. All rights reserved. Data Center EMC & Non-EMC Arrays 17

VCE Coalition and Vblock • In November 2009, VMware, Cisco, and EMC announced the Virtual Computing Environment coalition, offering Vblock – an integrated solution for Cloud based on the best-of-breed core products from each of the three vendors: – – – VMware v. Sphere providing the server virtualization Cisco Unified Computing System blade servers providing the compute power Cisco Nexus switches providing the connectivity EMC arrays providing the data storage EMC arrays and software providing the data protection EMC Ionix Unified Infrastructure Manager providing the solution management tools • One combined unified support model – the VCE Coalition provides a single point of accountability – Jointly-funded and jointly-staffed call centers and support organization © Copyright 2010 EMC Corporation. All rights reserved. 18

Vblock Infrastructure Packages A New Way of Delivering IT § Rapid deployment model of virtualized infrastructure § Pre-integrated and validated solutions reduce total cost of ownership § Service-level driven through predictable performance and operational characteristics § Improved compliance/security and reduced risk Solution Packages Information Applications Operating Systems Virtualization Compute Network Storage Vblock Infrastructure Packages Accelerate Time to Results – Reduce TCO © Copyright 2010 EMC Corporation. All rights reserved. 19

? Cloud Computing Why EMC for your Journey? © Copyright 2010 EMC Corporation. All rights reserved. 20

The benefits of Our Cloud Strategy IT resource marketplace automated IT infrastructure virtualized datacenter virtualized desktops federated internal and external IT resources choice key IT processes are dynamic and use trusted policies control all data center and desktop applications run in virtual machines efficiency now © Copyright 2010 EMC Corporation. All rights reserved. 21

Three Cloud Models – You Choose. Aggregatio n Verticalizatio n Virtualizatio n Über-cloud Virtual Infrastructure © Copyright 2010 EMC Corporation. All rights reserved. 22

Wrap Up EMC’s Today’s Cloud Strategy Offerings Event COMPUTING PRIVATE CLOUD To apply the new concept and go ahead! Symmetrix to VCE, RSA to VMware, VPLEX, we’re focused on enabling your journey to the private cloud Virtualize, build a private cloud then federate to the public cloud efficiency, control and (most importantly) choice Transform the data center and deliver IT-as-a-Service 1000 s of private clouds, 100 s of public clouds © Copyright 2010 EMC Corporation. All rights reserved. 23

© Copyright 2010 EMC Corporation. All rights reserved. 24