
f884a3509a8183ec3b1679b871f23753.ppt
- Количество слайдов: 12
copyright @ 2008 Globe Union
Main Business Kitchen Bathroom copyright @ 2008 Globe Union
Globe Union - Management Team Group Chairman & President Scott Ouyoung copyright @ 2008 Globe Union
Group Headcounts Total headcounts : 9, 655 North America : 476 Europe: 755 China : 7, 864 Taiwan : 560 copyright @ 2008 Globe Union
Company Profile l l l l 1979 Established GUIC, as a trading company 1989 Stepped into factory manufacturing 1993 Set up factory in China 2005 GUSZ IPO in China Own: 10 factories、10 sales companies、13 brands 2007 Group sales achieve NTD 22. 5 billion Capital contributed to Global Investment Region NTD (billion) Taiwan 0. 65 China 2. 72 North America 2. 05 Europe 3. 68 Total 9. 10 copyright @ 2008 Globe Union
GU Global Strategy l Vertical Integration of the Supply Chain in the Industry l Global Strategies l GU ODM(1979~) l GU Local Brand (1993 ~) l GU Global Brand (2007~) l Seeking the top rank on market share & profitability copyright @ 2008 Globe Union
Business Model Channel Distributor Product Manufacturer In-house Own Brands 52 % 42 % product Outsourcing 48 % ODM 58 % copyright @ 2008 Globe Union
GU Strategy for Manufacturing Factory Montreal Germany Texas Mexico Shandong Shenzhen l China: scale of production、low cost l Europe/NA: speedy product supply、close to customers l Outsourcing: JV、join forces copyright @ 2008 Globe Union
GU ODM (1979) HOMEMARK 好美佳 Home center copyright @ 2008 Globe Union
GU Local Brand (1993) 1999 1993 2002 2000 2006 2003 以夷制夷 2004 2007 copyright @ 2008 Globe Union
GU Global Brand – Danze (2007) 資源共享、借力使力 copyright @ 2008 Globe Union
Top Taiwan Global Brands 2007 A Ranking by Brand Value --「Emerging Brand 」 copyright @ 2008 Globe Union
f884a3509a8183ec3b1679b871f23753.ppt