Converged Mobile Services – Extending Content and Applications seamlessly across WLAN & 3 G Networks Wi-Fi Business Development Summit October 2005 © 2005 Tatara Systems, Inc. All Rights Reserved
Tatara Is Gaining Mobile Convergence Market Leadership Through Continued Execution § Focused exclusively on mobile convergence • • • Founded in 2001 and staffed by experienced team of communications veterans Platform delivers services today with graceful transition to the future Recognize that true convergence is more than just voice § Tier 1 investor partners • Fully funded to profitability § Performing with key customers • • Close partnerships solving real business problems Operational (7 X 24) and delivering services revenue today 2 © 2005 Tatara Systems, Inc. All Rights Reserved
Performance 4 G 3 G Wi-Fi 802. 11 g/a Wi. Fi 802. 1 1 Wi-Fi 802. 11 e/i/n Wi. MAX Dual-mode Smartphones & Laptop Handset & Laptop & Blackberry & Desktop Phones Coverage Converged Devices Device Cost 2. 5 G Performance Mobile Office Services Convergence Device Convergence Network Convergence Mobile Convergence Is Occurring In Stages Mobile Applications & Content Fixed Mobile Convergence 2005 2006 2007 3 2008 © 2005 Tatara Systems, Inc. All Rights Reserved
Mobile Convergence Drivers Broadband Wireless Networks Converged Mobile Devices Mobile Applications & Content Mobile Convergence 4 © 2005 Tatara Systems, Inc. All Rights Reserved
Basic Connectivity Value Add Services Key Provider Capabilities to Deliver Successful Mobile Offerings • Mobilizing Content that is useful Mobile • Optimized based on network Content & • Value added or exclusive vs. alternatives Apps • Easy to access w/ connectivity Channel to Market • Established relationships/ installed base • Deep understanding of targeted market • Ability to differentiate and support solutions • Services across a variety of devices Availability • Feature consistency across platforms of Devices • Attractive pricing for multimode devices Access to Robust Network(s) • Ubiquitous coverage • High performance (low latency/ >200 kbps) • Ability to support in real time 5 Web Players Traditional Brands Insurgents Ultimate Mobile Winners will deliver compelling and cost effective packages: connectivity, content or bundled Mobile Operators Remote Access Players Wi-Fi Aggregators © 2005 Tatara Systems, Inc. All Rights Reserved
Mobile Network Operator: Mobile Office Expansion Improved Security & Ease of Use Basic Mobile Professional or “Prosumer” Package er stom d Cu ove faction r Imp atis S e rag ove C Planes nd xpa Handset Simple Consistent U/I E + Laptop/PDA 3 G data card Embedded Wi-Fi Mobile Connect App Limited Wi-Fi Roaming “New ” serv Offer Content via Datacards ices $ Ente rpri se M FMC obility Branded services expansion • Differentiated services/ Rapid ROI • Logical addition to core mobile offering • Leverages 3 rd party business relationships Secure Auth Fast & Support & Reliable Diags Connections Coverage Expansion International Additional Hotels/ Airports/etc. Footprint Enable Services Converged Mobile Messaging or Thick vs. Thin Delivery Options & LBS Based on performance or commercial Extend Reach of Services MNO or MVNO with Tier 1 MNO relationship can offer true FMC 6 Choice of who controls identity to deliver seamless services & user experience Independent of network or location © 2005 Tatara Systems, Inc. All Rights Reserved
Web/ Established/ Insurgent Content & Applications Providers Racing To “Mobilize” Improved Security & Ease of Use Voice Package Example Simple iate rent ffering Consistent Diffe ize O uct U/I Prod & Secure Auth Fast & Support & Reliable Diags Connections Branded Expansion Application + Mobile Device Embedded Wi-Fi Any Broadband Connection Enhanced Product New Revenue Bundled Wi-Fi Access Included with Skype Out Offering Broade n Mark ets New Services Expand Branded services expansion To Non-PC • Differentiated services/ Rapid ROI Devices • Logical addition to core Vo. IP offering • Leverages 3 rd party business relationships • Stake leadership claim in emerging mobile market 7 Content Beyond Voice Over 3 G © 2005 Tatara Systems, Inc. All Rights Reserved
End User Attributes Of A Superior Offering Broad Coverage Compelling Services § In buildings/ planes/ international § Best cost routing options § Public & Private networks § Handset features to laptop data card Easy To Use § Single branded experience § No configuration/ NAT/ Firewall issues § Seamless applications across networks § Reliable and fast connections High Security § Proven authentication mechanisms § Protection of credentials and data § Integration with legacy authentication, billing, accounting and customer care systems (i. e. Content, converged mobile messaging) § Intelligent decisions: thin vs. thick delivery options, Qo. S § Enable location based services & content Presence Management § Single identity across network of choice § Select identity across multiple devices (i. e. 3 G data card & handset) § Managed identity could be 3 G or other Real-time Operations & Support § Issues resolved via single call to home carrier § Single bill § Real-time network and device information Content : Opportunities to differentiate beyond basic connectivity 8 © 2005 Tatara Systems, Inc. All Rights Reserved
Mobile Connectivity And Presence Management Across Access Networks OSS/BSS Systems Wireless WAN Home Office Cellular IP Apps & Content SIP ( IMS Core) 3 G Infrastructure WLAN SOCC Remote Office Converged Mobile Services Internet Service Provider Public Wi-Fi Hotspots Packet Core Interne t PSTN § Secure Tunnel to Device (SSL & IPsec) § Secure Authentication & Services Control § Presence & Identity Management § Extension of 3 G & Enterprise Capabilities § Flexible Billing § Robust Visibility & Reporting § Content Delivery Headquarters Enterprise WLAN 9 © 2005 Tatara Systems, Inc. All Rights Reserved
Secure, Fast, Integrated Access and Mobility Service Provider Media Gateway Content Servers Messaging Internet 2. HLR ISP 6. 1. Access Controller 5. (LDAP) Service Authorization 4. 3. Billing/ Mediation 1. DHCP; get IP address 2. Open SSL/IPSEC tunnel 3. Authenticate user 4. Authorize & Signaling for data service(s) 5. Data transfer 6. Accounting/ Reporting Data Transfer < 1 second Customer Care 10 © 2005 Tatara Systems, Inc. All Rights Reserved
Expanding Existing Service Offerings By Extending Content and Services Mobile WAN Mobile Carrier’s Core Network Seamless “One Number” Services Across Networks Internet Content & Services: - Any IP Network - Any Device - One Phone Number Ethernet Wi. Max Wi-Fi Enables Carriers To Offer A Differentiated Service Providing Users Expanded Messaging Capabilities 11 © 2005 Tatara Systems, Inc. All Rights Reserved
Access to 3 G Applications / Service Catalog over IP Get subscriber data 3 Send 2 APN 4 5 H L R Establish PDP context Content transfer 6 A A A WAP Server GGSN Content transfer 1 7 “Content Services” Over IP Content transfer Example: Access to GPRS applications over Wi-Fi - Consistent User Experience - Leverage content relationships and existing WAP service catalog - e. g. Ringtones, WAP/Web applications, -Qo. S-aware content download (thick vs. thin based upon bearer) 12 © 2005 Tatara Systems, Inc. All Rights Reserved
Key Content Delivery Challenges Content Provider 3 XML 4 SSL/TLS/IPSec tunnel SIP/XML messages 1 6. Location Services 5 XML/SIP 6 1. 2. 3. 4. 5. Content Management Platform 2 SS 7 MAP IPTV Games LDAP OSS/ SIM authentication HLR Voice BSS Service authorization User requests content Request session state information (identity, network, device, Qo. S, location, etc. ) Update to Content Management system on session state • If allowed, start content • Not allowed, recommend alternatives Secure delivery of services through NAT/Firewalls 13 © 2005 Tatara Systems, Inc. All Rights Reserved
Intelligent Real-time Content Delivery Mechanism Real-Time Network/Session Information Video Download Inquiry Public Wi-Fi Hotspots Identity Video streamed to subscriber Presence Network Session Management Qo. S Video not recommended; Option to view clip with location of network with sufficient bandwidth Location Device Service Preferences Two Users Request Streaming Video Content 14 © 2005 Tatara Systems, Inc. All Rights Reserved
Thick/Thin Content Delivery Convergence Gateway Content Management Platform Establish network connection over 3 G Content Location Tunnel over 3 G Download narrowband content (e. g. ringtone) Request content by clicking on a link Bearer. Info Request (user ID) Query Bandwidth for user Bearer. Info Response (user ID, 3 G/Wi-Fi/Failure) Send Notification “Wi-Fi network available. Use that for an enhanced experience” Establish network connection over Wi-Fi Query Bandwidth Response Present narrowband content link Tunnel over Wi-Fi Request content by clicking on a link Query Bandwidth for user Bearer. Info Request (user ID) User views streaming content Bearer. Info Response (user ID, 3 G/Wi-Fi/Failure) Query Bandwidth Response Display session statistics 15 Present wideband content link © 2005 Tatara Systems, Inc. All Rights Reserved
Real-time Customer Support And Marketing Data Real-time Connection Data Business Analytics Reporting § Troubleshoot Problems § Performance Results § Network Monitoring § Customer Usage Patterns § SLA Auditing § Roaming/ Peering Data § Usage & Fraud Detection § Categorize Users Top 10 Partner Hotspots with Wi-Fi Service Issues Time (sec) 16 © 2005 Tatara Systems, Inc. All Rights Reserved
Tatara’s Mobile Services Convergence Platform Service Provider’s Central Office Tatara Subscriber Gateway (TSG) GSM CDMA HSDPA Cable UMTS EV-DO Fiber to x DSL Wi-Fi Services • Secure connection to “home” network Operations • Low overhead for control traffic Control • Bearer for key applications (Voice/ SMS) Channel • Valuable marketing & support data Tatara Client Devices Tatara Service Manager Application • Carrier grade centralized element Tatara Subscriber • Highly scalable • Flexible with high performance Gateway • Tracks subscriber presence & location • Tatara SDK or thin client • Offers users consistent and easy U/I • Branding opportunity for provider • Monitors sessions and performance Tatara Mobile Services SDK © 2005 Tatara Systems, Inc. All Rights Reserved
Summary: Service/Content Delivery, What’s Needed? § Service Providers are positioned to deliver compelling and differentiated services. • Service/content mobility between cellular and IP access networks and multiple device types (e. g. , laptop, PDA) • Leverage existing networks and provide a graceful evolution to future architectures § § Fast network detection Reliable, fast, and secure network authentication Service authentication Integration with legacy authentication, billing, accounting and customer care systems § Secure delivery of content through NAT/firewalls § Real-time information on the network and device § Intelligent network decisions on content delivery (thick/thin, bandwidth, Qo. S) 18 © 2005 Tatara Systems, Inc. All Rights Reserved
Contact Information Jonathan Morgan Vice President Product Management +1 978. 206. 0838 direct +1 978. 771. 3971 mobile +1 978. 206. 0888 fax jon@tatarasystems. com 35 Nagog Park Acton, MA 01720 -3440 19 © 2005 Tatara Systems, Inc. All Rights Reserved
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