Content overview About Gudauri Gudauri

Content overview

About Gudauri

Gudauri positioning

Vision and Mission

Gudauri-Kobi-Kazbegi Infrastructure • •

Regional Entertainment Hub No Casino License in Gudauri 178% 244% 80% 8, 3 16, 9 38, 9 47, 4 44, 5 63, 2 217, 2 603, 2 0, 0100, 0200, 0300, 0400, 0500, 0600, 0700, 0 2005 2006 2007 2008 2009 2010 2011 2012+178% +244%

Development Potential

International visitor flow International Arrivals 2012 2013 y-o-y Grand Total 4 428 221 5 392 303 22% Turkey 1 533 236 1, 597, 438 4% Armenia 921, 929 1, 291, 838 40% Azerbaijan 931, 933 1, 075, 857 15% Russia 513, 930 767, 396 49% Ukraine 76, 610 126, 797 66% 313 442 368 418 560 021 763 231 1 051 749 1 290 108 1 500 049 2 031 717 2 822 363 4 428 221 5 392 303 01 0002 0003 0004 0005 0006 000 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 E y-o-y +56% y-o-y +22% No visas restrictions for citizens of more than 80 countries More than 70% of international visitors from countries where gambling is prohibited

Georgia – Promotion Budget Promotion

Tourism campaign brief Europe Azerbaijan Russia Belarus Latvia Lithuania Estonia Ukraine Poland Israel

Tourism promotion spending 40% 25% 20% 15% TV Outdoor Internet Exhibition/Trade Fair 869, 435 2, 014, 903 6, 103, 800 2011 2012+203% +132% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 E+33% +14% 29. 2% growth in I half of 2013 compared to I half of 2012 5 year CAGR of 27. 62% (2008 – 2012) +40% +57%