Consumer Insights Career Development Managing My Career in

Consumer Insights Career Development Managing My Career in the CI Career Framework CONSUMER INSIGHTS 1

Agenda • Review CI Career Framework – – 2 Career Tracks 4 Stages Model Competencies Staffing Senate • Brief Table Discussion CONSUMER INSIGHTS

Consumer Insights: Career Framework CONSUMER INSIGHTS

Goals of this training • Bring clarity and consistency to career development within CI Organization • Define the expectations for career movement within the organization. • Clarify career opportunities for two career tracks. • Communicate the fundamental assumption that high performance is expected of every employee. CONSUMER INSIGHTS

SHIFTS IN THE CI CAREER FRAMEWORK Then Now Career Path Decision Making Information Criteria Perception of Process Director Group Director Senate Manager Senate Director Feedback Performance Evaluation Promotion Recommendation IDP Employee Profile Job Profile Supply & Demand Grid Performance Evaluation Promo Recommendation IDP Performance Tenure Competencies Performance Black Box Transparent CONSUMER INSIGHTS

What it is… • A roadmap to manage your career/professional development • A framework to provide clarity and consistency What it is NOT… • A checklist for a promotion • A tenure based process or system • A set of competencies for various career stages • A prescribed process or formula • Freedom for career growth within two tracks • Short-term • Increased involvement by managers CONSUMER INSIGHTS

Framework is Built on 3 Elements 1. Two key career track options – Analytic Expertise – Insight Application 2. 4 Stage Career Model 3. Competencies CONSUMER INSIGHTS

Two Career Tracks Analytic Expertise Insight Application • Assure quality of data, sample and external information to ensure accurate analysis. • Develop and manage research plans • Manage productive and efficient operation processes. • Apply broad functional initiatives crossing divisional boundaries • Develop and implement applied research methods to solve business issues • Deliver consumer, customer, and competitive insights that drive business strategy • Identify emerging tools and methods to ensure leadingedge methodologies. • Guide subsequent business decisions CONSUMER INSIGHTS

Current Consumer Insights Jobs Analytic Expertise • Ethnography / Trends • CLE teams (IME, Business Assessment, QA, Operations, DP) • Business Information Center (BIC) • MOVE Organization Insight Application • Divisional Consumer Insights • Ethnography, Health, Value teams • International • Shopper Insights • Competitive Intelligence CONSUMER INSIGHTS

Movement within and across tracks develops competencies and technical skills. At higher levels, movement across career tracks are possible but it is more common to stay within a track. : Analytic Expertise Insight Application Stage 4 Director and above Stage 3 Sr. Manager / Manager IDENTIFY A A TRACK IDENTIFYTRACK Stage 2 Sr. Associate Stage 1 Associate / Analyst Ethnography/Trends, Consumer Research Services, Business Information Center, Market Place Insights Divisional CI, Insight Connections, International, Shopper Insights CONSUMER INSIGHTS

FAQ Q: A: Who chooses my career track? Every individual is responsible for his or her own career. Regardless of your track within Consumer Insights, it is important that you master the competencies at each stage as you progress in your career. CONSUMER INSIGHTS

Four Stages Model of Career Progression Principles • • General Mills accepted and endorsed framework Articulates how high performers progress throughout their careers Top professionals contribute in different ways as their careers unfold; they don’t just contribute more of the same Provides a concise, clear description of requirements for various roles within the organization CONSUMER INSIGHTS

Four Stages Model of Career Progression Stage 1 Stage 2 Stage 3 Stage 4 Executing and Learning Contributing Independently Contributing Through Others Leading Through Vision • Willingly accepts supervision • Demonstrates competence on a portion of a larger project • Competent at detailed and routine tasks • Shows “directed” creativity and initiative • Able to perform well under time and budget pressure • Learns how “we” do things Analyst / Associate CONSUMER INSIGHTS

Four Stages Model of Career Progression Stage 1 Stage 2 Stage 3 Stage 4 Executing and Learning Contributing Independently Contributing Through Others Leading Through Vision • Willingly accepts supervision • Demonstrates competence on a portion of a larger project • Shows “directed” creativity and initiative • Able to perform well under time and budget pressure • Assumes responsibility for definable projects • Relies less on supervision; works independently and produces significant results • Develops credibility and a positive reputation • Increases technical competence and ability Builds an internal network Competent at detailed and routine tasks • • Learns how “we” do things • Analyst / Associate Senior Associate CONSUMER INSIGHTS

Four Stages Model of Career Progression Stage 1 Stage 2 Stage 3 Stage 4 Executing and Learning Contributing Independently Contributing Through Others Leading Through Vision • Willingly accepts supervision • Demonstrates competence on a portion of a larger project • Shows “directed” creativity and initiative • Able to perform well under time and budget pressure • Assumes responsibility for definable projects • Relies less on supervision; works independently and produces significant results Competent at detailed and routine tasks • • Learns how “we” do things Increases in technical breadth • Stimulates other through ideas and knowledge • Involved as manager, mentor, or idea leader in developing others Represents the organization effectively to clients and external groups Builds a strong network • Develops credibility and a positive reputation • • Increases technical competence and ability Builds an internal network • • Analyst / Associate • Senior Associate Manager & Sr Manager CONSUMER INSIGHTS

Four Stages Model of Career Progression Stage 1 Stage 2 Stage 3 Stage 4 Executing and Learning Contributing Independently Contributing Through Others Leading Through Vision • Willingly accepts supervision • Demonstrates competence on a portion of a larger project • Shows “directed” creativity and initiative • Able to perform well under time and budget pressure • • Competent at detailed and routine tasks • • Learns how “we” do things • • • Analyst / Associate • Increases in technical breadth • Provides direction to the organization • Stimulates other through ideas and knowledge • • Exercises power to influence decisions and obtain resources Involved as manager, mentor, or idea leader in developing others • Develops credibility and a positive reputation • • Increases technical competence and ability Builds an internal network • Represents the organization effectively to clients and external groups Builds a strong network Represents the organization on critical strategic issues Sponsors promising individuals to prepare them for leadership roles in the organization Assumes responsibility for definable projects Relies less on supervision; works independently and produces significant results Senior Associate Manager & Sr Manager Director CONSUMER INSIGHTS

Consumer Insights Competencies General Mills Leadership Competencies Consumer Insights Specific Competencies • Leads Innovation • Technical Expertise • Energizes and Develops People and Self • Influence and Impact • Delivers Outstanding Results • Integrity Competencies and Four Stages model are integrated and provide a career-long map within Consumer Insights. This map will be used as a coaching, career planning, and development throughout the organization. CONSUMER INSIGHTS

Four Stages Model & CI Competencies Delivers Outstanding Results Skills: Goal Setting Prioritization Stage 1 Stage 2 Stage 3 Stage 4 Executin g & Learning Contributing Independentl y Contributing Through Others Leading Through Vision Seeks to understand respond to changing priorities Sets priorities aligned with business or project vision Identifies, prioritizes and communicate s initiatives key to team success Implements organizational changes that best meet business and function needs Communication & Delivery of Results CONSUMER INSIGHTS