Consumer Health Making Consumer Decisions What is

Consumer Health Making Consumer Decisions

What is a Consumer? • Consumer – Someone who uses goods or services • Goods – Things that are made for consumers – CD’s, Candy, Picture Frames • Services – Actions that are done for someone – Restaurant Waiter, Doctor, Dentist • Are you a Consumer?

How Are You a Consumer? • Needs – Goods or services you must have to live your daily life – Food, Shelter, Clothing • Wants – Goods or services you’d like to have, but can live without – Nintendo Wii, Cable TV • What influences a consumer to want to buy something?

Advertising • Ad’s – A form of selling products and services – Commercials use Appeals • Appeals – A statement used to get consumers to buy a product or service – 5 Advertising Techniques

Bandwagon • The Ad tries to convince you to buy a product because “Everyone is doing it” • Bandwagon commercial

Emotional Appeal • Advertisements appeal to your emotions. • Usually trying to make you feel good • Commercial

Endorsement • Celebrities are paid to say how much they like a certain product or idea • Commercial

Facts and Figures • Ads try to get you to buy something by giving you all sorts of information about it • Commercial

Testimonial • Someone in the Ad will tell a personal story about how they use and like the product • Commercial

HOMEWORK!! • Superbowl Sunday • Pick three commercials that were shown during the game • Write down… – What the commercial was about – Which advertising technique(s) do you think they used. • Bring them back for class next week and we will talk about them

Check This Out! • Go to this site – http: //pbskids. org/dontbuyit – Choose • Advertising tricks or Buying Smart – Check out the different activities – Read what they have to say