Consumer Decision Making Criddle Hinton Nizam

Consumer Decision Making © Criddle, Hinton, Nizam

Consumer Behaviour An attempt by the business to identify why consumers behave the way they do when they are engaging in purchasing decisions. © Criddle, Hinton, Nizam

Buyer Decision Making Consumer has need or want. Begins their search for a product or service. Find various options. Have to decide which product or service to purchase from alternatives. These behaviour and thought processes are called BUYER DECISION MAKING. © Criddle, Hinton, Nizam

Personal and Emotional Influences Age Motivation Self. Perception Personality Gender and Sexual orientation Nature of the job Personal Emotional Income level Culture Peer group Beliefs and Values Social class © Criddle, Hinton, Nizam

Factors Influencing Consumer Decisions personality and lifestyle social group family decision making psychological factors: perception, motivation economic factors. © Criddle, Hinton, Nizam

Personality and Lifestyle Personal characteristics Behaviour Mannerisms Activities engaged in Interests © Criddle, Hinton, Nizam

Social Group Individual uses the social group as a reference point or a standard of measure for themselves. © Criddle, Hinton, Nizam

Family Decision Making Family decision maker(s) have the power to determine: l l l Whether to buy Which product to buy Which brand to buy Where to buy it When to buy. © Criddle, Hinton, Nizam

Psychological Factors Memory Motivation Attitude Perception. © Criddle, Hinton, Nizam

Economic Factors Supply, demand price Economic climate Expansion of innovation © Criddle, Hinton, Nizam