Conformity
The Chameleon Effect
Is behavior contagious?
Uncertainty
Sherif (1937)
Conformity: Asch’s Research on Group Influence
Asch (1956)
Group size
Incompetent and insecure individuals
Presence of an ally
Asch (1956)
Difference between Asch & Sherif studies
Difference between Asch & Sherif studies
Types of Conformity
Types of Conformity
% Sticking w. Orig. Judgment Neither Active nor public COMMITMENT
% Sticking w. Orig. Judgment Neither Active nor Only public COMMITMENT
% Sticking w. Orig. Judgment Neither Active Plus Active nor Only Public public COMMITMENT
Neto (1995)
Neto (1995)
Asch Effect
Minority influence
DEL MAR, California (March 26, 1997)
Together forever? ? ?
Compliance
The Language of Requests
Langer et al. (1978)
Norm of Reciprocity
Commitment-Based Tactics
The Low-Ball Technique
Cialdini et al. (1978)
Labeling Technique
“That’s Not All, Folks!” Technique
Burger (1986)
Assertiveness: When People Say No
Obedience
Milgram’s questionnaire…
What would you have done?
In replications…
Factors That Influence Obedience
Explanations for Obedience
The Prods Used in Milgram’s Experiment
The Obedient Participant
Social Impact Theory
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