CONFIDENTIAL 3 COM and Line. Sider bring Over. Drive to Managed Service Providers July 2007
CONFIDENTIAL Line. Sider and 3 COM Who is Line. Sider? Line. Sider is an industry leading provider of IP service management software. Our systems enable new revenue for service providers while significantly reducing the cost and complexity of networks for enterprises. Who is 3 COM? 3 COM is a leading provider of secure, converged voice and data networking solutions that reduce network complexity and cost for businesses of all sizes. 2
CONFIDENTIAL Our Business Value for MSPs § Revenue Generation – Launch managed service products with minimal operational personnel and infrastructure. – Quickly create “sticky services” with our unique network policy management engine. – Highly flexible architecture simplifies the roll-out of innovative and highvalue managed services – Optional deployment using a Saa. S model § Profitability – Managed service market is 13 billion today with a 24% CAGR* – Fully automated control and management is capable of driving operating margins in excess of 60% (industry average is 40%-45%)* – Able to support more revenue per operational headcount – Reduce churn through automated customization of services (business policies) 3
CONFIDENTIAL Element Management - It’s Time for a change § IT Business Challenges – We have to connect 10 new sites to the network – We have to converge our data, voice and video infrastructures to save costs… – Can we do this with our current budget and staff? § Element management is now more complex – Convergence – Emerging Technologies – Mobility – Security The IT Team 4
CONFIDENTIAL Managed Service Providers Focus On Solving These Problems For The Enterprise… But Face Many Challenges Themselves “I would like to make some changes myself… do you provide any self-care portal? ” “I need to add 10 new users to my managed VOIP platform” Company X ACME Corp. ABC, Inc. I’m sorry, our systems cannot do that at this time… Our systems are busy right now this may not be possible until tomorrow… The provisioning system just can’t do what we need… MSP “Connect our sales team to our CRM system across our 10 offices” Hold please while I jump to the command line… “Connect our two new sites to our existing network infrastructure” That is a manual change it may take a while… Widgets, Inc. The same technology management and control problems faced by the enterprise are now the challenge for the MSP’s need better tools and technologies to provide the scale needed to maintain margins and customer satisfaction. 5
CONFIDENTIAL 3 COM and Line. Sider Solve This Problem For MSPs “I would like to make some changes myself… do you provide any self-care portal? ” “I need to add 10 new users to my managed VOIP platform” ACME Corp. No problem… here is our self care portal… I just added the new users…anything else? Company X ABC, Inc. MSP Done…anything else I can help with? “Connect our sales team to our CRM system across our 10 offices” “Connect our two new sites to our existing network infrastructure” This will just take a second… This new system is amazing!! Widgets, Inc. Our MSP platform reduces churn and overhead while increasing revenue and margin through the automation of service management for multiple customers. 6
CONFIDENTIAL For Managed Service Providers: Provides the ability to graphically define business-level policy through administrative MSP portal. Provides the MSP the ability to deliver a full featured customer self-service portal to customers. Delivers real-time feedback on deployed services, available services and device status. Has a robust Policy Server that translates the business policy into specific CPE based services based on a persisted model of the customer’s communication infrastructure. Maintains compliance through persisted policy-to-deployed service across the infrastructure for complete and comprehensive auditing and SOX compliance. Uses a sophisticated network services repository and correlation engine to generate all configuration changes required to support requested services. In addition to traditional device level status views, Over. Drive has a unique top-down troubleshooting capability that looks at deployed policies, then the services supporting those policies and finally the devices hosting the services. This top-down approach provides faster problem identification and resolution. Has a provisioning engine that disseminates configs to appropriate devices across infrastructure. 7
CONFIDENTIAL How Over. Drive deliver Top-Down Full Policy Control With Over. Drive a single Policy request is automatically translated into multiple services that are defined, disseminated and initiated across the network without any manual intervention, reducing internal overhead. “Please allow my sales team to access the new CRM server…” Over. Drive Policy Server & Repository The Policy is defined by the customer. The Policy request gets created through the MSP or customer portal. The Policy request is translated into distinct service requirements and configuration updates The updates are pushed out to the PEPs and devices across the network for all routing, VPN and firewall services. The original Policy request is persisted within the network model so deployed services and configurations are always in compliance. Additionally, real-time feedback and status relating to active policies and services are available at all times. 8
CONFIDENTIAL Over. Drive components 9
CONFIDENTIAL 3 COM OSN Ready Routers § Open Services Networking (OSN) routers provide unique investment protection § OSN provides enhanced reliability for network-based Services § Standards-based architecture eliminates need for costly add-ons. § Flexible Family of Interface Cards § Comprehensive Router Protocol Suite 10
CONFIDENTIAL Purchase options for Over. Drive § A Software as a Service (Saa. S) and service edge solution – Offers quick start-up of services – An optional buy-out provision over time § Purchase the complete Over. Drive system platform – Over. Drive servers and software – Over. Drive edge devices as needed 11
CONFIDENTIAL Typical Over. Drive Deployment Architecture… Over. Drive Policy Server Over. Drive Customer Portal Workflow Engine Appliances Provide Complete Routing, VPN and Firewall Services. Policy Repository Service Correlation Engine API MSP Administrative Portal Provisioning Engine Over. Drive Customer Portal Enterprise Firewall Over. Drive PEP Appliances Can Be Deployed Behind Enterprise Firewall To Deliver Managed Services Such As VOIP or Application Access/Management Inside The Enterprise. 12
CONFIDENTIAL Over. Drive Integrates With Existing MSP Technologies… Over. Drive Policy Server Over. Drive Customer Portal Workflow Engine Over. Drive Customer Portal Policy Repository MSP Administrative Portal Service Correlation Engine Provisioning Engine Over. Drive Customer Portal Existing Element Management System API Both customer and MSP portals are compatible with existing desktop technologies. Router Firewall VOIP Integration with existing element and network management systems eases internal system replacement, support and training costs. Existing Billing System Existing Order System Other OSS System Integration with existing OSS platforms helps the deliver and bill for services quickly and efficiently while reducing internal development costs. 13
CONFIDENTIAL Over. Drive Can Be Delivered To The MSP As A Software Service… ACME Corp. Over. Drive Policy Server Over. Drive Customer Portal MSP Administrative Portal Policy Repository Service Correlation Engine Provisioning Engine Workflow Engine ABC, Inc. Over. Drive Policy Enforcement Point Appliance Over. Drive Customer Portal API Linesider Server Farm KEY BENEFITS: Much lower cost of entry into the technology reduces MSP required CAPEX. Rapid setup and configuration time requires days not weeks or months… translates to revenue. All maintenance and support provided through Line. Sider reduces MSP required OPEX. Can be in-housed at a later time with no impact to service. . . Gives MSP needed flexibility. 14
CONFIDENTIAL How MSPs make money with 3 COM and Line. Sider provide MSPs with a fully integrated and converged suite of managed services for all classes of business customers Can be purchased as a software service hosted by Line. Sider allowing speedy time to market with minimal capital outlay. MSPs can enroll and activate customers quickly, driving early recognizable revenue. 3 COM’s converged service edge means low capex, rapid deployment and a wide array of service options Provides a branded self-service portal for business users, enabling a tighter relationship between the MSP and their customer. ‘Sticky’ services reduce churn for existing and new customers via portal-based selfmanaged services and the ability to add new services over time 15
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