Confidential 1 A partnership built

– Confidential – 1

A partnership built on common values and strengths People are the soul of our companies We are powerful We demand quality We are experts We are innovative We value independence – Confidential – 2

EXPERIENCE MATTERS Years Experience Name Title Sony Industry Steve Mosko President, Sony Pictures Television 17 30 Jamie Erlicht Co-President, Programming & Production 8 16 Zack Van Amburg Co-President, Programming & Production 12 16 Amy Carney President, Advertiser Sales 5 28 John Weiser President, Distribution 20 23 Sean Carey Sr. EVP, SPT (Digital) 14 18 David Mumford EVP, Planning & Operations 22 29 Robert Oswaks EVP, Marketing 14 30 Holly Jacobs SVP, Reality & Syndication Programming 1 18 Chris Elwell SVP, Distribution 6 8 Jim Underwood SVP, Business Development 4 4 Rachel Mizuno VP, Affiliate Marketing 12 14 – Confidential – 3

THE POWER OF SONY #1 Brand in the US…as voted by consumers 8 out of the last 10 years #1 in Television…#1 program in syndication, #1 daytime drama, returned more comedies than any other studio #1 in Movies…box office leader in 2007, record 20 #1 openings over past 2 years #1 in Music… 4 of the top 10 albums and 5 of the top 10 digital tracks Electronics #1 in Electronics…best selling HDTVs (Bravia) and gaming consoles (Play. Station) – Confidential – 4

THE POWER OF SONY Games Movies Television Music High Definition Home Video Electronics Online – Confidential – Mobile 5

SONY PICTURES TELEVISION MISSION STATEMENT Sony Pictures Television is the largest independent studio. We capitalize on that independence by being innovative and nimble in a fast-changing media world. The studio is uniquely organized so that all areas of development, production and distribution are under one roof, facilitating internal coordination and making a user-friendly business environment for our partners. – Confidential – 6

THE POWER OF SONY PICTURES TELEVISION • #1 independent producer in the U. S • #1 comedy in history • #1 show in syndication • #1 show in network daytime • #1 comedy library in the world • #1 in made-for-TV movies, including 2007 Emmy Winner • #1 pilot-to-pick-up ratio in 2007 – Confidential – 7

EXPERTISE IN “A” LEVEL CONTENT #1 Rated Show in Syndication #1 Comedy in TV History • Top show in syndication history • An evergreen property entering its 25 th season in syndication • Generated $3. 5 bn to-date in off-net revenues • Achieved consistent and valuable time slots that maximized performance • Continues to out-perform its syndication peer group (Home Improvement) and recent syndicated shows (Two and a Half Men) • Currently selling 4 th cycle of syndication • Longest running syndicated game show in history • Extended to a multi-platform brand including the leading mobile game • Show continually stays fresh and appeals to new viewers • Production expertise with advertiser/ product integration and sponsorship – Confidential – 8

EXPERTISE IN “A” LEVEL CONTENT #2 Game Show in Syndication Top Rated Daytime Programs • Entering its 24 th season • Y&R is the #1 daytime program for over 1, 000 consecutive weeks (Y&R) • Most Emmy Awards for Best Game Show (11) • Y&R entering its 35 th season on CBS • Guinness record for most Emmy wins for any game show (27) • Multiple Emmy winner, including 2007 Best Daytime Drama (Y&R) • Ranked as #2 game show of all time by TV Guide • Days is the #1 daytime program in its target group (women 18 -49) • Along with Wheel of Fortune, serves as cornerstone of ABC O&O lineups – Confidential – 9

22 SHOWS ON-AIR WITH 16 NETWORKS Cashmere Mafia Raisin in the Sun (mini) ‘Til Death Canterbury’s Law Sit Down, Shut Up (pilot) The Young & The Restless Rules of Engagement Power of 10 My Best Friend’s Girl (pilot) Can Openers (pilot) Jesse Stone: Thin Ice (MOW) Comanche Moon (mini) Days of Our Lives Syndication Boondocks Gay Robot (presentation) 10 Items or Less My Boys The Company (miniseries) Dave Caplan Project (pilot) Breaking Bad S. I. S. (pilot/mow) Gong Show (July ’ 08) The Gathering (miniseries) The 10 th Circle (MOW) Memory Keeper’s Daughter (MOW) Murder in Sin City (MOW) Flirting with Forty (MOW) Drop Dead Diva (pilot) Spectacular Spider-Man Dragon Tales – Confidential – The Shield Rescue Me Damages Wheel of Fortune Jeopardy! Judge Hatchett Judge David Young Judge Maria Lopez Judge Karen Mills (Sep. 08) The Beast (pilot) Danny Fricke (pilot) 10

WE DISTRIBUTE A WORLD CLASS TV LIBRARY 150, 000 episodes from 500 TV series Comedies Dramas Action and Daytime Made for TV Movies – Confidential – 11

WE DISTRIBUTE A WORLD CLASS FILM LIBRARY Over 4, 000 feature films, including 12 Best Pictures Comedies Dramas Action Best Picture – Confidential – 12

WE LEAD THROUGH INNOVATION “Looking at traditional businesses in new ways” ü First syndicated program to shoot in High Definition ü First viewer loyalty program; first game show-based mobile game ü First game show available exclusively for affiliate websites ü First studio to launch a cross-platform VOD channel ü First to create original cable programming ü First to stream a full TV episode online ü First to internationally format a TV show ü First to create online minisodes of library shows – Confidential – 13

MARKETING THAT GETS RESULTS Advertising • Innovative campaigns include 12 -page Y&R advertorial in LA Times for 35 th anniversary, advertising inserts highlighting Seinfeld’s 4 th cycle renewal and multi-platform opportunities Affiliate Marketing • Created campaigns targeted at next generation viewers – “Seinfeld: The Next Generation” cultivates new, young Seinfeld fans through on-air campaigns, UGC contests and college tours Ad Sales Marketing • Provide clients one-of-a-kind portal to navigate and access show info, research, and video • Developed state of the art media kit with compelling graphics and inserts for avails New Media Sony United Publicity • Full-service new media department within Marketing • Innovative digital campaigns: e-magazine for Cashmere Mafia, “Walt’s Wisdom” viral campaign for Breaking Bad, “So Sue Me” Facebook application for Canterbury’s Law • Leverage marketing across all Sony companies and assets • Led industry with multi-platform presence at CES “Anytime, Anywhere, Anyscreen” • Celebrities supported Sony branded tie-ins (Jerry Seinfeld, Alex Trebek, Tony Bennett) • Publicity and media relations through trades, TV, radio, print as well as new media outlets, including blogs, buzz marketing, and web-based content syndication – Confidential – 14

MARKETING MATERIALS – Confidential – 15

WE ARE INDUSTRY LEADERS IN AD SALES 5 businesses across 3 platforms – allows SPTAS to create comprehensive advertising solutions with powerful results Syndication • Powerful reach • Best commercial ratings retention • Powerful storytelling with : 30 s, outstanding value of : 10 s to boost and maintain awareness Cable Digital • Precision targeting of active, affluent consumers • One-to-one communication • Tennis: sports and lifestyle • Interactive opportunities • MOJO: upscale, young men • Young adults online and on-thego – Confidential – 16

AD SALES B 2 B SITE – Confidential – 17

THE BEST TEAM FOR DR. OZ • Day-in, day-out relationships with every major agency • 52 week yearly sales cycle, with constant activity in multiple marketplaces ü Upfront ü Cable ü Scatter Transactional relationships with over 250 national advertisers, including ü Digital / Mobile ü Syndication ü Gaming • Industry leader in multi-platform and interactive advertising campaigns • Deliver sponsorship and integration opportunities for advertisers • Strategically reformatted commercial placement to maximize C 3 rating and ad revenue • Pioneering use of fusion research to link multi-platform properties and create advertiser-specific metrics that maximize ad sales – Confidential – 18

THE MOST SUCCESSFUL DISTRIBUTION TEAM • Sony is the only studio organized to manage all distribution under one roof • SPT distributes a world-class library of 150, 000 episodes of TV content and over 4, 000 feature films • We have driven more success with Seinfeld ($3. 5 bn in off-net sales) than any other show in syndication history • In the last 10 years, we have syndicated 12 new shows and consistently sold in 95 -99% of the country Traditional Digital – Confidential – 19

SPT DISTRIBUTES FILM AND TV PRODUCT ACROSS ALL PLATFORMS Local TV Stations National Broadcast Networks Cable Channels Broadband Channels (Advertiser / Ad Supported) Mobile Digital (Rental / DST / Subscription) Cable / Satellite / Telco (PPV / VOD / Free VOD) Pay TV Hotels – Confidential – 20

WE LEAD THE INDUSTRY IN DIGITAL MEDIA Content Business Models Film Distribution Digital Sell Thru (DST) Online Services Owned Video on Demand (IPVOD) TV Short Form Devices Partners Subscription Video on Demand (SVOD) Ad Supported Channels Mobile Carriers Mobile Games – Confidential – 21

WE ARE EXPERTS IN GLOBAL DISTRIBUTION & PRODUCTION • Our international group oversees local language production and distribution of scripted comedies and dramas, telenovelas, reality shows, games shows, and scripted formats • We produce 47 shows in 17 countries and have a comprehensive int’l format sales organization • Our potential acquisition of 2 waytraffic would further expand our scale internationally; successful completion of this deal requires regulatory approvals Original Series Hex (U. K. ) Zorro: The Sword and the Rose (Latin America) Scripted Formats Married…With Children Game Show & Reality Casados Con Hijos (Colombia) Germany Dragon’s Den (UK) La Ninera (Argentina) The Nanny – Confidential – 22

THE POWER OF INDEPENDENCE • We are not controlled by any network or station group and place shows where we will maximize their value • We have relationships with every outlet including all major station groups • We sell aggressively to all 210 markets Syndication 1, 500 TV stations across the country Broadcast 5 major broadcast networks – Confidential – Cable 50 different basic or pay cable networks 23

DR. OZ GAME PLAN – Confidential – 24

MULTIPLATFORM DISTRIBUTION STRATEGY Domestic Syndication Online Mobile Dr. Oz International Cable – Confidential – 25

DR. OZ SYNDICATION STRATEGY Sales • We will present Dr. Oz in all markets to all stations and station groups • We will sell the show in 99% of the country • We will secure strong post-launch partners, including Hearst, Gannett, Scripps-Howard, Belo, and Post-Newsweek stations Renewals • To maximize the value of the renewal, we will move O&O groups where it is best for the show Revenues • Additional revenue and exposure will be driven through brand extensions, sponsorships, and digital products (website, WAP site, online distribution) Cable • We will make repurposed episodes available for distribution on cable – Confidential – 26

NEW YORK Primary Alternatives Alt – 2 nd run – Confidential – 27

LOS ANGELES Primary Alternatives Alt – 2 nd run – Confidential – 28

CHICAGO Primary Alternatives Alt – 2 nd run – Confidential – 29

PHILADELPHIA Primary Alternatives Alt – 2 nd run – Confidential – * Bonnie Hunt at 3 AM on WPSG 30

DALLAS * 10 PM on KTXA 9 PM Dr. Phil on KTXA Primary Alternatives Alt – 2 nd run – Confidential – 31

TOP 25 MARKETS (1 -3) Target Station Time Replacing Notes Competition 1. New York (6. 55%) Primary WNBC 3 PM Deal or No Deal Days lead-in; Ellen lead-out Dr Phil (WCBS), General Hospital (WABC) Secondary WNBC 11 AM Bonnie Hunt 4 th hour of Today Show lead-in The View (WABC), Price Is Right (WCBS) Alternative WCBS 9 AM The Doctors Early Show lead-in Regis & Kelly (WABC), Today Show 2 (WNBC) 2. Los Angeles (5. 007%) Primary KNBC 2 PM Martha Days lead-in General Hospital (KABC), Guiding Light (KCBS) Secondary KNBC 4 PM Ellen With Ellen at 3 PM as Dr. Oz lead-in Dr. Phil (KCBS), news (KABC) Secondary KNBC 12 PM Paid / Crosswords News lead-in Soaps (KABC, KCBS) Alternative KCAL 5/6 PM Peoples Court / The Doctors Paired with Dr. Phil News (KABC, KCBS, KNBC) Alternative KTLA 5 PM My Wife/Acc to Jim News (KABC, KCBS, KNBC) 3. Chicago (3. 076%) Primary WMAQ 3 PM Ellen With Ellen at 2 PM as Dr. Oz lead-in Judge Judy (WBBM), Inside Ed/Jeopardy 2 (WLS) Secondary WMAQ 2 PM Deal or No Deal Ellen lead-out General Hospital (WLS), Rachael Ray (WBBM) Alternative WBBM 3 PM Judge Judy With Judy at 2 PM as Dr. Oz lead-in; Dr. Phil lead-out Inside/Jeopardy 2 (WLS), Ellen (WMAQ) Alternative WCIU 5 PM The Doctors News (WLS, WBBM, WMAQ); local independent station with strong ratings – Confidential – 32

TOP 25 MARKETS (4 -7) Target Station Time Replacing Notes Competition 4. Philadelphia (2. 606%) Primary WCAU 3 PM Ellen With Ellen at 2 PM as Dr. Oz leadin General Hospital (WPVI), The Doctors (KYW) Secondary WCAU 2 PM Deal or No Deal Days lead-in; Ellen lead-out One Life to Live (WPVI), As the World Turns (KYW) Alternative KYW 3 PM The Doctors As the World Turns lead-in General Hospital (WPVI), Ellen (WCAU) Alternative WPHL 5 PM My Wife & Kids / According to Jim News (WPVI, WCAU), Dr. Phil (KYW) 5. Dallas (2. 159%) Primary KXAS 3 PM Ellen With Ellen at 2 PM as Dr. Oz leadin Dr. Phil (KTVT), Millionaire block (WFAA) Secondary KXAS 2 PM Crosswords Blk Days lead-in Guiding Light (KTVT), General Hospital (WFAA) Alternative WFAA 3 PM Millionaire Blk Oprah lead-out Dr. Phil (KTVT), Ellen (KXAS) 6. San Francisco (2. 145%) Primary KNTV 3 PM Days With Days at 2 PM as Dr. Oz leadin; Ellen would remain as lead-out People's Court (KPIX), local news (KGO) Secondary KNTV 2 PM Paid/Crosswords Days lead-out General Hospital (KGO), Guiding Light (KPIX) Alternative KGO 3 PM View from the Bay Oprah lead-out Days (KNTV), Peoples (KPIX) 7. Boston (2. 122%) Primary WCVB 10 AM Bonnie Hunt The View lead-out Rachael Ray (WBZ), Today Show (WHDH) Secondary WHDH 3 PM Family Feud News lead-out Dr. Phil (WBZ), General Hospital (WCVB) – Confidential – 33

TOP 25 MARKETS (8 -11) Target Station Time Replacing Notes Competition 8. Atlanta (2. 048%) Primary WSB 10 AM The Doctors Strong Oprah station People's Court (WGCL), Today Show (WXIA) Secondary WXIA 3 PM Rachael Ray With Rachael Ray at 2 PM lead-in; replacing Martha General Hospital (WSB), Guiding Light (WGCL) 9. Washington D. C. (2. 046%) Primary WRC 3 PM Dr. Phil Ellen lead-in; Dr. Phil moves to WTTG in Fall General Hospital (WJLA), Guiding Light (WUSA) Secondary WRC 2 PM Ellen With Ellen at 3 PM as Dr. Oz leadout One Life to Live (WJLA), As the World Turns (WUSA) Alternative WUSA 10 AM Montel News lead-in Martha (WJLA), Today Show (WRC) Alternative WJLA 10 AM Martha Regis and Kelly lead-in; Oprah station Montel (WUSA), Today Show 3 (WRC) 10. Houston (1. 818%) Primary KHOU 3 PM The Doctors Jeopardy to 11: 30 PM; The Doctors 3 PM Millionaire/Inside (KTRK), Dr. Phil (KPRC) Secondary KHCW 5 PM Wife & Kids / Jim Tribune station News (KTRK, KHOU, KPRC) 11. Detroit (1. 707%) Primary WXYZ 10 AM The Doctors Scripps Howard station Ellen (WDIV), soaps (WWJ) Secondary WDIV 3 PM Rachael Ray Deal block or Deal/Extra at 2 PM, as Dr. Oz lead-in Dr. Phil (WWJ), General Hospital (WXYZ) – Confidential – 34

TOP 25 MARKETS (12 -15) Target Station Time Replacing Notes Competition Deal or No Deal Insider/Access Holly to late night Ellen (KPNX), People's Court (KPHO) 12. Phoenix (1. 598%) Primary KNXV 3 PM Secondary KTVK PM Doctors Dr. Phil lead-out Soaps / news 13. Tampa (1. 582%) Primary WFTS 10 AM Martha Scripps Howard market Local (WTSP), news (WFLA) Secondary WTSP 9 AM Inside Ed. /Millionaire Gannett station Crosswords/Jeop 2 (WFTS), Today Show 2 (WFLA) 14. Seattle (1. 580%) Primary KING 2 PM Bonnie Hunt Belo station Soaps Secondary KOMO 3 PM The Doctors Fisher station Rachael Ray (KIRO), Dr. Phil (KING) Alternative KIRO 3 PM Rachael Ray to 9 AM replacing ET/Insider 2 nd run News (KOMO), Dr. Phil (KING) 15. Minneapolis (1. 513%) Primary KARE 2 PM Rachael Ray With Rachael Ray at 1 PM (The Doctors time period) Soaps Secondary KSTP 3 PM Local program General Hospital lead-in Dr. Phil (WCCO), game shows (KARE) – Confidential – 35

TOP 25 MARKETS (16 -19) Target Station Time Replacing Notes Competition 16. Miami (1. 362%) Primary WTVJ 5 PM Ellen With Ellen at 4 PM as lead-in to Dr. Oz Dr. Phil (WPLG), news (WFOR) Secondary WTVJ 2 PM Martha Days lead-in Rachael Ray (WFOR), General Hospital (WPLG) Alternative WPLG 9 AM Dr. Phil 2 nd run Good Morning America lead-in Judge Alex (WFOR), Today Show 2 (WTVJ) Alternative WFOR 3 PM The Doctors Rachael Ray to 9 AM; Oprah leadout General Hospital (WPLG), Peoples Court (WTVJ) 17. Cleveland (1. 360%) Primary WKYC 3 PM Rachael Ray With Rachael Ray at 2 PM as leadin for Dr. Oz (The Doctors time period) Soaps Secondary WEWS 10 AM Bonnie Hunt Scripps station; Oprah station Local program (WKYC), game shows (WOIO) 18. Denver (1. 310%) Primary KMGH 3 PM Millionaire/ Jeopardy Mc. Graw Hill station Dr. Phil (KCNC), Ellen (KUSA) Secondary KUSA 1 PM The Doctors Judge Judy to KTVD, allowing for The Doctors; Gannett station Soaps 19. Orlando (1. 271%) Primary WESH 2 PM Martha Ellen lead-out; Hearst station Soaps Secondary WFTV 10 AM Game shows Cox owned; Oprah station Rachael Ray (WKMG), Today Show (WESH) – Confidential – 36

TOP 25 MARKETS (20 -23) Target Station Time Replacing Notes Competition 20. Sacramento (1. 234%) Primary KCRA 2 PM Bonnie Hunt Days lead-out The Doctors (KOVR), General Hospital (KXTV) Secondary KOVR 2 PM The Doctors Dr. Phil lead-out; CBS owned General Hospital (KXTV), Bonnie (KCRA) 21. St. Louis (1. 103%) Primary KDNL 3 PM Maury Sinclair station; General Hospital lead-in Dr. Phil (KMOV), local program/Jeopardy (KSDK) Secondary KMOV 10 AM The Doctors Regis & Kelly lead-in The View (KDNL), Today Show (KSDK) 22. Pittsburgh (1. 027%) Primary WPXI 11 AM The Doctors Cox owned The View (WTAE), Price Is Right (KDKA) Secondary WTAE 10 AM Rachael Ray to 1 PM; station airs Oprah at 4 PM Guiding Light (KDKA), Ellen (WPXI) Secondary WPXI 11 AM The Doctors Cox owned The View (WTAE), Price Is Right (KDKA) 23. Portland (1. 020%) Primary KGW 3 PM Rachael Ray to 1 PM; Oprah leadout Ellen (KOIN), All My Children (KATU) Secondary KOIN 9 AM Family Feud Blk Early Show lead-in News (KATU), Today Show 2 (KGW) – Confidential – 37

TOP 25 MARKETS (24 -25) Target Station Time Replacing Notes Competition 24. Baltimore (0. 971%) Primary WBAL 2 PM Bonnie Hunt Days lead-in Soaps Secondary WJZ 9 AM Maury CBS owned Rachael Ray (WMAR), Today Show 2 (WBAL) Alternative WMAR 4 PM People's Court General Hospital lead-in Oprah (WBAL), News (WJZ) Alternative WMAR 10 AM Martha The View lead-out Guiding Light (WJZ), Regis & Kelly (WBAL) WCNC 2 PM Game shows Days lead-in Soaps WCNC 3 PM The Doctors WBTV 10 AM Bonnie Hunt 25. Charlotte (0. 962%) Primary Secondary Soaps Raycom station – Confidential – Dr. Phil (WSOC), Today Show (WCNC) 38

SYNDICATION SALES TIMELINE 2008 Activity Q 1 Q 2 Early lock on launch group June Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 May Create sales and marketing material 2009 Sales meetings to train staff July Lock internal syndication Launch Plan Jul–Aug Contact group heads / buyers with Dr. Oz show specific information and marketplace positioning Jul–Aug Trade ad campaign August Present to launch groups Lock launch groups Aug-Sep Sept Oct Begin secondary layer sales efforts Oct–Nov Press and trade ad campaigns Oct–Nov Sell show market by market Nov Train local stations’ sales teams June Local and national marketing and publicity July August LAUNCH – Confidential – 39

DIGITAL DISTRIBUTION Digital extensions will be a core element of the show SPT is uniquely positioned to expand the brand online Distribute to Partners • Distribute show content (clips and full episodes) to a wide audience through SPT’s digital distribution infrastructure • Syndicate video player on local TV station websites and distribute content to enhance sales opportunities • Enable ad-supported streaming on SPT partner sites (e. g. , You. Tube Channel, My. Space. TV) • Create and distribute podcasts, sell full episodes on i. Tunes, etc. Distribute on Owned Sites • Distribute on Dr. Oz immersive website – Incorporate ad-supported streaming of show • Enable interactivity through Crackle. com – Create a dedicated Dr. Oz page in Crackle – Stream short “bite size” videos relating to specific health issues – Allow users to upload comments and questions – Confidential – 40

MOBILE DISTRIBUTION Relationships • We have relationships with every major carrier (Verizon, AT&T, Sprint, TMobile, Alltel, US Cellular) • We utilize cutting edge platforms (Android, Silverlight, and Flashlight ) • We will leverage these relationships to distribute Dr. Oz content Content for Carriers • We will stream clips and full shows through major carriers Mobile Site • Dr. Oz Mobile site will be available through carriers’ platforms and the Mobile Web (WAP) and will include: – Entire shows and shorter video clips (clip of the day, “how to” clips) – Mobile alerts: Staying Young!, Weight Management, Exercise Tips – Answers to questions submitted by text message Widgets Participation TV • We will create custom content: Graphics, Voicetones, Ringbacks • Access personalized Health Plans from the desktop of viewers’ phones • Text in questions and vote on important topics – Confidential – 41

DR. OZ INTERNATIONAL OPPORTUNITIES • We will use our international production group along with 2 waytraffic to distribute the Dr. Oz format globally • We will collaborate with Harpo to develop a production manual / bible, ensuring the show is readily formatted around the globe • Format sales will begin within 3 months of the show’s launch • We will also license existing episodes in English speaking territories immediately after they air – Confidential – 42

DR. OZ IS IDEAL FOR DAYTIME ADVERTISERS • Three key categories (Packaged Goods, Health/Wellness, and Pharmaceuticals) represent 61% of all daytime syndicated ad spending • SPTAS has strong relationships with major advertisers in these categories • Dr. Oz’s focus on health will differentiate from competitors and create the perfect environment for sponsorships and integrations 61% from (1) Health/Wellness (2) Pharmaceuticals (3) Packaged Goods ü These categories also represent some of the largest online advertisers – Confidential – 43

DR. OZ WILL GENERATE HIGH RATINGS AND CPMS Show HH Rating W 18 -49 CPM W 25 -54 CPM Years on air Oprah 5. 4 $37 $32 22 Dr. Phil Show 4. 6 $22 $20 6 Live w/ Regis and Kelly 2. 9 $22 $19 20 Rachael Ray 2. 0 $18 $16 2 Martha 1. 1 $18 $16 3 Maury 2. 2 $17 $19 10 Ellen Degeneres Show 2. 1 $17 $16 5 The View 2. 8 $17 $14 11 Tyra Banks Show 1. 1 $12 3 Morning Show 1. 0 $11 $10 1 Montel Williams 1. 6 $9 $9 17 Jerry Springer 1. 5 $9 $9 17 * GAA rating if available – Confidential – Dr. Oz 1 st year projections HH rating: 3. 5 W 18 -49 CPM: $20 - $22 W 25 -54 CPM: $18 - $20 44

ADVERTISING OPPORTUNITIES BEYOND : 30 s & : 10 s On-air Extensions • Dr. Oz moments provide unique platform to introduce content and advertising into the early morning and local newscasts Sponsorships • Extremely strong demand for sponsorships and product integration in highquality programming Digital Extensions • Dr. Oz is perfectly suited for interactive, online and mobile extensions • SPT has sponsorships and • SPT will drive revenue to the show in a daypart not ordinarily accessible to syndication Outstanding on-air platform to grow revenue through local news extensions integration expertise with Wheel of Fortune, Tennis Channel and MOJO HD Health & Wellness and Beauty Sponsorships will drive additional revenue – Confidential – • SPT has digital programming, gaming and ad sales expertise Exceptional opportunities to position Dr. Oz in the largest-growing sectors of advertising 45

AD SALES TIMELINE 2008 2009 Activity Q 1 Q 2 Q 3 Q 4 Q 1 Planner / client meetings Sept January Develop sponsorship / integration / segments / digital extensions Sept January Lock financial commitments / deal points Sept January Sales presentations / media kits Sept January CES / NAPTE Q 2 Q 3 Q 4 January Pre-upfront planning and meeting February Buyer / advertiser meetings February May Trade ads February May Up-front kick-off party February May UPFRONT May Bring upfront commitments to order July Jul-Sep Sell remaining scatter inventory Sept Initiate 2010 / 2011 sales process Sept LAUNCH – Confidential – 46

MARKETING AND PUBLICITY Grow the Dr. Oz brand to the highest level of awareness, using our unique marketing initiatives, including traditional marketing and cutting edge techniques National Media • Full media mix (on-air network / cable, print, radio, trades, and out-of-home) Affiliate Marketing • Co-op advertising, local market promos, on-air support, satellite media tours, and PSAs • B 2 B website to distribute print materials, radio spots, web banners, and pertinent information to stations and cable clients Publicity Digital Ad Sales Other • Multi-faceted plan focusing on both trade and consumers to build awareness • Deploy ALL means of exposure, including our unique New Media publicity skills • Viral marketing, mobile marketing and tie-ins (e. g. , SMS) • Integrated promotions, email and online campaigns • Facebook fan page and My. Space profile page • Rich media presentations and show sales reels • Media kits, brochures, one-sheets and other collateral • Continued support through special events, conferences, trade promotions, etc. • Cross-promote on other Sony assets – Confidential – 47

MARKETING (DIGITAL) • Build, host, and continually update an immersive, 24/7 community Dr. Oz Website – Incorporate ad-supported streaming of shows – Include interactive content (quizzes, blogs, community chat) • Offer portable extensions, allowing stations to embed content on their local station website • Enable e-commerce for show-related merchandise for added revenue • Distribute an e-mail newsletter to viewers • Viral marketing (like our award-winning “Walt’s Wisdom” application) Digital Media Campaigns • Digital extensions (like our Cashmere Mafia e-magazine) • Mobile WAP site with interactive features (mobile widgets, video, voicetones, wallpapers) • Integrated promotions including – Facebook business profile – My. Space and Yahoo! branded pages – Confidential – 48

EXAMPLE OF OUR IMMERSIVE WEB SITES – Confidential – 49

FACEBOOK APPLICATION – Confidential – 50

MARKETING TAILORED TO DR. OZ You in a Minute Real Age on Facebook Dr. Oz On Call Inside Dr. Oz Ask Dr. Oz One minute videos available via mobile and online through station group sites Let users compare their real age to their friends through this Real Age application tied into Facebook’s API Open forum community section available on the Dr. Oz web site Pill camera broken into 24 -5 minute video sections available online Users upload their questions to the Dr. Oz site and receive advice Calorie Counter User upload cell phone pictures of food items to receive calories counts Flash Cards Users download flash cards with nutritional facts on various food items Mixology This or That Users type in various food items available in their house and receive healthy recipes for the combination Application offers users healthy alternatives to satisfy their food cravings – Confidential – 51

PARTNERING FOR PRODUCTION • Over the last 15 years, SPT creative teams have produced over 13, 000 hours of daytime television • We will collaborate with Harpo, making our resources available to help you assemble the preeminent production team for Dr. Oz • We are prepared to handle all aspects of hiring the staff, securing the production facilities and managing all payroll, benefits and insurance related to this production – Confidential – 52

RECOMMENDED PRODUCTION STAFFING – Confidential – 53

RECOMMENDED PRODUCTION STAFFING (2) – Confidential – 54

PRODUCTION TIMELINE 2009 Activity Format development Talent run-throughs Q 1 Q 2 2010 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 April Feb–Mar April-Jun Stage rehearsals April July VTR 10 test / EPS April July Focus groups April Aug VTR 2 shows / day; 3 days / week Aug Additional edit weeks Apr–Jun – Confidential – 55

BACK OFFICE SERVICES In addition to distribution, ad sales, marketing, and production, SPT is prepared to handle all back-office functions for Dr. Oz Ops / Legal • Business affairs • Contract negotiation • Music administration • Syndication operations Research • Media reference and online tools • Primary research • Ratings and ad spend reports – Confidential – Finance • Billing • Credit and collections • Cash application • Detailed reporting and accounting 56

A partnership built on common values and strengths People are the soul of our companies We are powerful We demand quality We are experts We are innovative We value independence Together, we will make Dr. Oz a success – Confidential – 57