Скачать презентацию Companyя Coca-Cola already became long
кока кола компани.ppt
- Количество слайдов: 10
Скачать презентацию Companyя Coca-Cola already became long
Скачать презентацию Companyя Coca-Cola already became long
• • Companyя Coca-Cola already became long ago a common noun in many languages of the world. Million people associate this word with the refreshing drink which taste is familiar to them since the childhood. The history Coca-Cola totals more than hundred twenty years, and it is history of surprising opening, far-sighted acts and non-standard decisions which brought to drink the world popularity. • Today the Coca-Cola company — is more than 2 800 drinks which are made and on sale in more than 200 countries of the world. The Coca-Cola company owns 4 of 5 the most popular brands of soft drinks. Coca-Cola brand — the most expensive brand in the world, familiar 94 % of the population of Earth. In the Company more than 90 thousand highly professional employees worldwide work.
Development history • • And more long centuries Coca-Cola flows! Coca-Cola already became long ago a common noun in many languages of the world. Million people associate this word with the refreshing drink which taste is familiar to them since the childhood. The history Coca-Cola totals more than hundred twenty years, and it is history of surprising opening, far-sighted acts and non-standard decisions which brought to drink the world popularity. • • • 1886 Syrup from head Ballи The history of drink to which could become the most known in the world, began on a backyard of one of houses of Atlanta. In the hot May afternoon doctor John Stit Pemberton in a copper basin on three legs cooks a syrup which will give cheerfulness and to help from a headache. John refers the creation in a local drugstore where starts to sell it together with soda on 5 cents for a glass. His partner and accountant Frank M. Robinson not bad owns a calligraphy therefore he undertakes to think up the name and to write it beautiful figured letters. And the most expensive brand of a planet was born, and the Coca-Cola logo with minor changes reached up to now. Frank, by the way, became the author of the first advertizing slogan of drink. Words «Drink Coca-Cola» drew attention of citizens. In day Pemberton sold on nine glasses of drink and was very happy with result. •
Brands • • • Now in Russia the Coca-Cola company makes and sells more than 400 types of drinks in the various packing, responding tastes and inquiries of the Russian consumers. The range of drinks constantly grows. So, in 2005 in the product range of the Company there was juice and nectars under the Kind trademarks, Nico, Rich, and also juice and nectars for baby food "Yasli-Sad". In 2008 the Company started traditional Russian drink — kvass of live fermentation «A mug and the Flank» . The company "Multan" Since 2005 Multan is a part of Cola-Cola system. Entry into Coca-Cola system opened great opportunities for "Multan": it not only attraction of additional financial resources, but also full access to advanced technologies. The judgment and use of experience and knowledge of one of the most successful world corporations gives "Multan" an impulse to emergence of original ideas, search of new decisions, allows to make use of the international experience of Coca-Cola at advance of brands. Besides, Company occurrence Multan â системó Coca. Cola способствовалî повышению appeal "Multan" as perspective employer. Participation in the most expensive brand in the world — powerful competitive benefit of the company in the opinion of potential employees.
• • • • • • Year основания 1892 Основатели: Дж. Pemberton, Ad Hollenд Arrangement of the USA: Atlanta, Georgie's staffя Key figuresы Mukhtar Kent (chairman of board of directors and director general) Otraslь Production cooling drinkв Productionя Nonalcoholic напитки Own капитал ▲ $31, 317 billion (2010) Oboroт ▲ $35, 119 billion (2010) The operational arrivedь ▲ $8, 449 billion (2010) The pure arrivedь ▲ $11, 809 billion (2010) Number of the employeeв 139 600 (2010) Siт www. thecoca-colacompany. com
Owners and management • • • The company is one of the largest in the USA, its actions are allowed to trade on a platform of NYSE and enter in индексû DJIA è S&P 500. According to Yahoo data! Finance of 67 % of actions belongs to 1302 instutsionalny and mutual funds [2]. Largest of them are funds: Berkshire Hathaway, Inc — 8, 61 %, Suntrust Banks, Inc. — 3, 68 %, Capital World Investors — 3, 29 %, Barclays Global Investors UK Holdings Ltd — 3, 19 %, State Street Corporation — 3, 02 %. Other funds separately possess less than 3 % of actions. The chairman of board of directors and the director general since July, 2008 — Mukhtar Kent (till this time these positions were occupied by Nevill Izdell).
• Activity: • • The main business of the company — soft drinks. The company sells concentrates, syrups and drinks more than in 200 countries. Concentrates and syrups are on sale to the companies which are directly making drinks. In 2007 of sale of concentrates and syrups under the Coca-Cola brand (and its variations) made about 53 % in total amount of revenue. To the company belongs 5 of 6 the most sold world brands of soft drinks — Coca-Cola, Diet Coke, Fanta, Schweppesи Sprite. The main raw materials for the company are food and not food podslastitel. Used food podslastitel in the USA — it is a fruktozny corn syrup, out of the USA — sucrose. The main not food podslastitel — аспартам, saccharin and др. Financial показатели The company revenue for 2009 made $30, 99 billion (in 2008 — $31, 944 billion), net profit — $6, 91 billion ($5, 807 billion) [3] [4]. For the last twelve years (2000 — 2012) Sosa-Cola is the most expensive brand in the world. In 2009 of the company it was possible to increase cost of a brand for 3 % and it made $68, 7 billion.
Скачать презентацию Companyя Coca-Cola already became long
кока кола компани.ppt