Company Profile PSB Co Ltd Contents

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Company Profile PSB Co. , Ltd.

Contents • About PSB ----------------------------- 3 • Company History --------------------------- 5 • Products --------------------------------- 6 • Features of Products ------------------------- 7 • Competitiveness Analysis of Products --------------- 9 • Marketability Analysis of Products ---------------- 12 • P S B Vision 21 C ------------------------- 13

1. About PSB ■ Company: PSB Co. , Ltd. ■ Address: #904 -301 Bucheon Techno Park 3, Samjung-dong, -gu, Bucheon(421 -808), Korea TEL: 032 -624 -2141 (Key Number) FAX: 032 -624 -2142 e-Mail: info@power-shot. kr kang@power-shot. kr Website : http: //www. SILIPER. kr ■ Capital: KRW 900 million Ojung

■ Plant Domestic Operation: Assembling and packaging the silicone wiper blades and flat wiper wings Address: #570 -36 Gacha-dong, Seo gu, (404 -812) Incheon Domestic Vendors: PDS (Press work on wiper frames) Saetbyeol Coating (Powder coating on wiper frames) Taeil Precision (Flat wiper frames) Production Capacity: 800, 000 units a month as of February 1 , 2013 2 million units a month from August 2014 when the addition of the plant will be completed

2. Company History 1999. 12 Housed in the Venture Business Center at Sogang University, and initiated the development of the silicone wiper blades. 2000. 01 Nexwin was founded with the capital of KRW 100 million. 2000. 07 Selected by the Ministry of Commerce, Industry and Energy as a New Technology-Based Enterprise. 2004. 05 Completed the development of the silicone wiper blade, and built the automated production line. 2005. 05 Obtained the ISO 9001 international quality environment certification from the Korea Management Association. 2005. 05 Selected by the Ministry of Commerce, Industry and Energy as a New Technology-Based First Class Good. 2005. 12 Designated as an aftermarket vendor of GM Daewoo Motors. 2006. 02 Obtained the ISO 14001 international quality environment certification from the Korea Management Association. 2006. 08 Exhibited the products at the Moscow International Motor Show in Russia. 2006. 09 Exhibited the products at the Frankfurt AUTOMECHANIKA in Germany. 2006. 10 Entered into the supply contract with the 3 M in Malaysia. 2007. 05 Exhibited the products at the Madrid MOTOTEC in Spain. 2009. 10 Exhibited the products at the Las Vegas AAPEX in USA. 2009. 01 The Company name was changed from NEXWIN to PSB. 2011. 02 Supplied the products to Proton Motors in Malaysia. 2014. 12 Being Exported 11 countries

3. Products Silicone Wiper Flat Wiper Model SILIPER 101 SILIPER 801 Blade Silicone Feature Riveting Type Integral Frame Example

4. Features of Products 1) Weaknesses of the Existing Rubber Wiper Blades Extremely Vulnerable to the Sunlight A synthetic rubber is extremely vulnerable to UV/ozone that causes a fast aging and deterioration of its physical properties in a short time. Vulnerable to Heat and Coldness The hardness of a rubber is significantly changed by temperature. Both high and low temperatures causes the functional failure and a short life. Uniform Design and Color There is no other design and color available, but an uniform design and black only.

4. Features of Products 1) Strengths of PSB Silicone Wiper Blades Silicone Wiper Blade with Excellent Physical Properties A silicone has the best resistance to UV/ozone, which is incomparably better than that of a rubber. There is only a little change of its physical properties at the temperature ranging from 150ºC below zero to 240ºC above zero. Functional Wiper Blade With an unique water repellent function that allows the raindrops to roll down the surface of a windshield, the wiper always provides a clean visibility. Colorful A variety of colors available to express the identity and harmonize with a car. Environment-Friendly Uses an environment-friendly recyclable material with a long service life.

5. Competitiveness Analysis of the Products 1) Productivity (Cost) Rubber Wiper Blade Silicone Wiper Blade Production Method Pressing Extrusion Molding Production Process Each unit separately goes through three processes one at a time: Pressing, Coating and Cutting Required equipment and manpower for the production of 2 million units a month Material - 20 press machines (approx. KRW 1. 6 billion) Required manpower: 30 persons Production time: 16 seconds/unit Batch system that is fully automatic from molding to cutting - 4 automated lines (approx. KRW 400 million) Required manpower: 2 -4 persons Production time: 2 seconds/unit Synthetic Rubber Silicone - For a silicone wiper blade, the material cost is far higher, but the production process is remarkably more efficient than for a rubber wiper blade. - A rubber wiper blade requires enormous amount of equipment cost, depreciation expense and labor cost. Analysis - The production process of a rubber wiper blade is inefficient due to a too long production cycle plus the transition time between the processes. - With unmanned automated production process, a silicone wiper blade has the productivity far higher than that of a rubber wiper blade. Note: The manufacturing technology for the rubber wiper blades is an original technology owned by Fukoku, Japan. Fukoku is a globalized multi-national company that has 7 manufacturing plants around the world to supply the rubber wiper blades to many wiper makers worldwide. With such non-patented technical know-how, Fukoku has stood unchallenged in the sector. The world’s first silicone wiper blade has been developed by PSB after 12 years of R&D efforts.

5. Competitiveness Analysis of the Products 2) Quality and Functions Rubber Wiper Blade Fukoku, Japan Features Example - PSB, Korea KCW, Cap and others Blade Maker Finished Product Maker Silicone Wiper Blade PSB Simple wiping function Black only Service life: 6 month Vulnerable to UV If the wiper is not working when it rains, it may cause a critical accident. The vision blurs with raindrops. - Water repellent function A variety of color Service life: 2 years With the water repellent function, a clear visibility is secured even if the wiper is not working when it rains.

5. Competitiveness Analysis of the Products 3) Productivity (Cost) Rubber Wiper Blade Market Condition Price Service Life Same product -> Low price competition > Low profitability Bosch: KRW 10, 000 for a flat type Cap: KRW 4, 000 for an ordinary type 6 months (Vulnerable to the external factors, e. g. , UV) - Features - Simple wiping function Rubber is gone slack in summer Rubber hardens in winter Sunlight causes fine cracks on the rubber. Black is only color available. Rubber is a toxic organic chemical product. Unable to replace the blade No differentiation of product Design and color are monotonous. Silicone Wiper Blade New product -> Discriminated price -> High value-added PSB: KRW 10, 000 for a flat type PSB: KRW 5, 000 for an ordinary type 1 years ~ - Water repellent function Almost no change of physical properties at 250°C above zero Almost no change of physical properties at 150°C below zero The best resistance to UV on the planet Various colors available Silicone is nontoxic, environmentfriendly and recyclable material. Easily replaceable blade Product differentiation and enormous market available The next generation material that will soon supercede the rubber.

6. Marketability Analysis of the Products ● Market Size - Number of registered cars worldwide: 850 million cars (16 million registered cars in Korea) - Required quantity: 2 wipers per car / Estimated replacement cycle: 1 year - Estimated consumption: 1. 7 billion units a year ● Market Trend - Mainly black rubber wiper with similar design and structure There is only one competitive product line to the silicone wipers. The coming generation appears as a leading role in the age of color. Increasing interest in the individualized decoration of car Preference to colorful, creative and functional products. ● Marketability of PSB Silicone Wiper - Future-oriented: product differentiation with the advanced material silicone Comparative advantage in price, function and quality Enormous market size allows inexhaustible market share Car becomes a necessity to create enormous demand for wiper as a consumable. Wiper has been standardized around the world to facilitate the manufacturing and selling. Non-seasonal product ● Current Market Presence - Domestic Market: Homeplus, Lotte Mart. E-Mart. - Overseas Market: Entering into different business stages with 5 companies. Negotiating an export contract (10, 000 units a month) with T… Motors in India Providing the export consulting to 27 buyers from USA, Russia, Germany and China. .

7. PSB Vision 21 c Penetration into International Markets with a Competitive Product The next generation silicone wiper blade is a competitive product in price and quality to replace the existing rubber wipers. Original Domestic Development of Technology Most of the synthetic rubber wiper blades have exclusively been supplied by a Japanese maker. PSB has possessed the manufacturing technology to produce the silicone wiper blade with the competitive advantages that surpass the existing rubber wiper blades. Innovative Market Leader based on the Technology Based on a long experienced technical know-how and commitment, PSB keeps challenging the future to be an innovative market leader.

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