Скачать презентацию Company Introduction Ctrip was founded in 1999 and Скачать презентацию Company Introduction Ctrip was founded in 1999 and

49b982661debf475274be824e92d8e0d.ppt

  • Количество слайдов: 14

Company Introduction Ctrip was founded in 1999 and headquartered in Shanghai, with branch offices Company Introduction Ctrip was founded in 1999 and headquartered in Shanghai, with branch offices in 17 other major cities and over 30, 000 employees throughout China. Ctrip provides full range of travel services to more than 250 model of combining internet withtraditional tourism. million Ctrip began its NASDAQ-listed initial public offering in December of members through the 2003. About Ctrip Now-Chinese leading travel service corporation Owning 55. 9% market share of OTA Ranking NO. 1 among Chinese Tourism Groups in 2014 Global Top. 2 OTA. domestically largest OTA in terms of the market value Future-world-class travelservice corporation Comprehensively leading in business and leisure travel market, Pairing with the Fortune Being theworld-class travel service corporation. 500 in 2020.

Company Milestones Ctrip is the largest online travel agency in China, the third largest Company Milestones Ctrip is the largest online travel agency in China, the third largest in the world. 2009 -2010年 1999年 • Ctrip. com website launched 2015年 2012年 • • • 2009 -2010 Its service had covered • 2012 Company member reached Hong Kong, Macao, Taiwan and other 140 million 70 cities in mainland • Ctrip became third largest • • Strategicinvested in ez. Travel of OTA in the world Taiwan and Wing On Travel of Hong • Strategic invested in Songguo • Kong and HH travel 2015 Acquisede. Long Acquired a majority stakeof. Travelfusion Company member reached 250 million The downloads of mobile APP exceeded 800 million 2014年 2003年 • Ctrip IPO on NASDAQ • 16 branches in China 2011年 • 2011 Strategic investment in Tujia • 2014 Strategic invested in. Yidaoyongche and toursforfun. com • Strategic invested in LY. com and Tuniu. com • Established cooperation with Priceline • Established Tianhai cruise with Royal Caribbean

Accommodation Ctrip is collaborating with more than 170 and over 510 thousand domestic hotels Accommodation Ctrip is collaborating with more than 170 and over 510 thousand domestic hotels abroad The largest hotel distribution platform in China Lowest price guarantee make sure that customers get three times the difference between Ctrip price and possible lower price when customers book domestic hotels with Ctrip. While Ctrip provide services such as virtual tours, real customer reviews, e-map to help customers to make the decision and offer hotels extra marketing services 5

Transportation Providing tickets booking service of major domestic and internationalair ticketing Air ticketing Service Transportation Providing tickets booking service of major domestic and internationalair ticketing Air ticketing Service network covering over 5000 major cities across six continents in the world The largest air ticket distribution platform in China Chinese leading train ticket purchasing agent Trains Ctrip provide schedule and time information so that Buses customers can book bus tickets online 6

Vacations Setting four regional centers——Shanghai, Beijing, Guangzhou and Chengdu and over ten branch offices Vacations Setting four regional centers——Shanghai, Beijing, Guangzhou and Chengdu and over ten branch offices in Hong Kong, Qingdao, Nanjing and other major cities, service network covering over 60 domestic cities. Tours and vacation packages covers over 100 destination countries and regions Provided travel services with over 3 2013 million customers in mainland China in The largest OTA in China ranking NO. 1 in group tour, fit package, domestic travel, overseas travel, cruise and other subordinate segments Top 10 travel agencies in Chinaand 5 A-class travel agency (Shanghai, Beijing) 7

Vacations Group Tours Fit Package Covering over 60 departure cities nationwide and over 100 Vacations Group Tours Fit Package Covering over 60 departure cities nationwide and over 100 destination countries and territories worldwide The largest online group travel services provider in China Providing one hundred thousand DIY travel routes all around the world, covering over 60 departure cities nationwide and over 100 destination countries and territories worldwide. Chinese largest fit package service provider, occupying over 50% share of fit package market Ground Services Provide sightseeing spot and park ticketing service worldwide. Covering over 8, 000 attractions worldwide, including over 5, 000 domestic attractions (140 5 A attractions included) 8

Offers information including 120 UGC Corporate Travel Financial Service Car Services thousand destinations and Offers information including 120 UGC Corporate Travel Financial Service Car Services thousand destinations and sightseeing spots & parks, 320 thousand travel journals, 3 million travel reviews, 8 million travel Q&A Chinese largest corporate travel management company Launching C-money to help customers plan a reasonable travel budget Providing such services as high-end dining and overseas shopping and offering a full range of services including lodging, transportation, restaurants, shopping and tours by using Ctrip’s mobile payment Airport pickup and drop-off services covering 44 cities in China Domestic car rentals covering 88 cities Overseas car rentals covering 80 countries, 20, 000 stores and 2 million cars 9

Ctrip Advantage——Large member Ctrip has 250 million members and 80% of which are high Ctrip Advantage——Large member Ctrip has 250 million members and 80% of which are high -end business customers Age attribute Sex ratio Woman Income 47% 2000 -5000 19 -25 53% >2000 25 -35 Man 36> 5000 -8000 <18 >8000 0% 10% 20% 30% 40% Occupation 23% Regional distribution Second-tier cities 19% 16% 14% First-tier cities Sale Other cities 10 Manager Market PR Owners 12% Administration Others 50%

Ctrip advantage-Big platform ü Meetingthe tourists’ expectation, accommodation, shopping, entertainment and other types of Ctrip advantage-Big platform ü Meetingthe tourists’ expectation, accommodation, shopping, entertainment and other types of demand, providing one-stop travel service. ü Ctrip platform strategy enables visitors to compare and purchase the one-stop travel products PC 11 APP Service contact center

Ctrip advantage-Big platform Large accommodation, large transportation, large travel have vary diversified products and Ctrip advantage-Big platform Large accommodation, large transportation, large travel have vary diversified products and high popularity.

Partnership & Investment Partners are around the world, the market scale is very advantageous. Partnership & Investment Partners are around the world, the market scale is very advantageous. Ctrip Strategically invests in Qunar LY. com, Tuniu , e. Long and China Eastern Airline. Ctrip reached a cooperation agreement with the world’s largest travel company Priceline. Enterprises cooperated with Ctrip has reached dozens, throughout mainland China, Hong Kong, Macao and around the world. Priceline旅行网 Wing On Travel (Hong Kong) 去哪儿网 Yongche. com LY. com e. Hi Car Service Tuniu Toursforfun China Eastern Airline elong

Let’s hand Thank you! the future in hand, win Ctrip Destination Marketing Department Let’s hand Thank you! the future in hand, win Ctrip Destination Marketing Department