Communities Travel Behaviour Change Project Component 2 – Evaluation 3/18/2018
Corporate Overview u Leading global provider of professional services to resource & energy sectors • Capabilities cover all aspects of transportation sector including rail, maritime (ports/harbours), roads, highways and intermodal transport • Master Planning, infrastructure engineering, policies, strategies and behaviour change 37 countries 114 offices 37, 200 employees 3/18/2018
Partnership Working u Consortium working to deliver complete solutions that meet customer needs • Local knowledge • Qualitative and quantitative survey design and implementation • Monitoring and evaluation • International perspective 3/18/2018
National Context Sydney 69% of journeys by private car 10% by PT $21 bn estimated cost per year of road congestion on the Australian economy 18% Walking 1% Cycling Melbourne 75% of journeys by private car 9% by PT 13% Walking 2% cycling 3/18/2018 34% of household greenhouse gas emissions from transport (lighting contributes 5%) 33% proportion of urban land in Australia given over to roads and car parking
Travel. Smart in Australia 8 projects in Western Australia 143, 000 hh 10% reduction in car trips Townsville (Queensland) 10, 000 hh 8% reduction in car trips Brisbane North (Queensland) 74, 500 hh 13% VKT reduction 3/18/2018 1995 first Travel. Smart project in Perth, WA following Metropolitan Transport Strategy 450, 000 households in Perth now treated through Travel. Smart process 8 all Australian States / Territories licensed under Travel. Smart brand
Project Areas u Brisbane South / Ipswich • u Gold Coast • u Social Data (180, 000 households) SKM (72, 000 households) Sunshine Coast / Caboolture • 3/18/2018 Urban. Trans (72, 000 households)
Project Overview 324, 000 households targeted in South East Queensland Client TMR External Evaluation Worley. Parsons 10% targeted reduction in vehicle kilometres travelled (VKT) Sunshine Coast Urban. Trans 3/18/2018 Brisbane South Social. Data Gold Coast SKM 3 different implementation methodologies
Implementation Methodologies Brisbane South Gold Coast Sunshine Coast Delivery Team Social. Data SKM Urban. Trans Methodology Conversational / Travel Blending Travel. Smart Plus Indi. Mark • Traditional IM approach • Onus on identifying individual journeys that could change • Hi-tech contact / delivery process Features • Focus on those • Complementary most likely to • Personalised awareness raising / change behaviour journey plans / visits events Start Dates October 2009 April 2010 End Dates December 2010 Progress by May 2010 65, 000+ contacted households 8, 000 – 10, 000 target 3/18/2018
Government Policy / Existing Transport u Service Provision • Additional bus services in Brisbane area – 385 additional services providing 20, 000 extra seats • 750, 000 go cards issued – 400 sales outlets and 1, 000 top-up outlets in SEQ • u $7 bn investment in transport infrastructure this year for SEQ Coastal Issues • Coast creates long transport corridor • New rail station on Gold Coast • Sunshine Coast rail services inland, reliant on bus links to coastal towns • Improved bus services, but still poor and infrequent 3/18/2018 Travel. Smart contributes to: Toward Q 2 South East Queensland Regional Plan Transport Coordination Plan 2008 -18 Trans. Link Network Plan Principal Cycle Network Plan Climate. Q, toward a greener Queensland
Work Program Overview Preimplementation Benchmarking Pre-Surveys Report Identify existing & future Existing transport Transport Identify Methodology Implementation Methodologies Identify current & proposed Government govt policy Policy Identify local & International Best Practice Monitor Benchmark Mid-wave implementation Monitoring Monitor Mid-wave Review and Monitoring Post-Survey Postimplementation Evaluation 3/18/2018 Report Evaluation – Final Report and Presentation Report
Types of Survey Longitudinal research – qualitative and quantitative u South East Queensland Household Travel Survey u Focus Groups 8 in Brisbane South / Ipswich Pre-Implementation Benchmark Survey Travel Diary & Quant Survey for 2, 200 hh Travel Diary placement (SEQTS) & CATI survey Periodic Measurements 1 wave (1 more optional) Quant Survey, online / mail, CATI follow-up Post-Implementation Survey Travel Diary & Quant Survey for 1, 500 hh Travel Diary placement (SEQTS) & CATI survey Focus Groups 3 per study area 3/18/2018
Focus Groups u 16 focus groups across Brisbane South, Gold Coast and Sunshine Coast • • 8 with regular PT users • u 8 groups with regular car users “We need to get more public transport and get the cars off the roads” Mixture of age, gender and locations in each group Key findings: • PT and congestion are top of mind issues • Driving is the most preferred form of transport • Availability of services, reliability, frequency and safety among the main barriers to using PT • Walking/cycling seen mainly as leisure/sport activities coupled with poor perceptions of infrastructure, climate and safety “Can do more things in one day with a car. ” 3/18/2018 “Cycling is not a feasible form of transport due to climate and terrain”
SEQ Household Travel Survey u A survey including over 9, 000 households • • Collecting detailed data on travel patterns and behaviours • u Including a stratified random sample of all occupied households within Brisbane, Gold Coast and Sunshine Coast Using a one-day travel diary Key findings: • Majority of trips taken by car (82% or more) • PT accounts for just 8% of trips in Brisbane and 3% on the Coasts • Walking and cycling account for 10% or less of trips in SEQ 3/18/2018 82% of all trips in Brisbane taken by car, rising to 87% on Gold Coast 92% of all work trips in Gold / Sunshine Coast taken by car (76% in Brisbane) 9. 7 km average distance per trip in Brisbane South
Socio Economic / Demographic Factors u Car Ownership and Usage • • Definite ‘car culture’ • Low density with de-centralised services • u More households own 3+ cars than none Australia has 2 nd highest car ownership in the world, after USA Demographic Trends • Increasing population across SEQ • Young demographic in Inner Brisbane, family orientated in suburbs • Coastal areas have high proportion of rental properties / holiday makers / backpackers • Large population of retired persons on the coast (particularly Sunshine Coast) 3/18/2018 SEQ
Current Attitudes Freedom & Control 42% of car drivers stated there was no other way to get to work Congestion Relaxing / Health / Social Weather / Distance / Routes 68% thought driving their car was an important part of daily life Relaxing / Low Cost / Environment 3/18/2018 Frequency / Routes 46% classified PT as a convenient way of getting around
Barriers to Sustainable Travel PT Cycle • No train service (23%) • No bike (24%) • Bus takes too long (19%) • Too dangerous (20%) • No bus service (17%) • Too far to ride (16%) Car Pool Walk • No one to share with (60%) • Journey too far (56%) • Too inflexible (17%) • Too lazy (10%) • Prefer to drive alone (8%) • Don’t have time (9%) 3/18/2018
Opportunities for Change Overcome Barriers Perception & awareness Identify and respond to motivators Convenience Cost Challenge Perceptions Environment Health Potential for Change Provide Information and Incentives 3/18/2018 Ability to engage Householders Service provision & infrastructure Contact details Origin vs Destination
Summary u Qualitative / Quantitative research suggests: • • u Poor perception and knowledge of local transport provision Potential for modal transfer away from single occupancy car use Case studies suggest: • • u Effective implementation program can achieve positive modal shift Travel Behaviour Change projects can be a low-cost solution to congestion and mobility issues Key outputs will be: • Analysis of change in attitudes / perceptions regarding transport modes • Shift in travel patterns – by mode, frequency, time and distance • Interpretation of how external factors impact on travel choice • Recommendations on effective implementation methodologies 3/18/2018
Contact Us David Freer Worley. Parsons Brisbane, Australia david. freer@worleyparsons. com www. worleyparsons. com Katherine Evans Steer Davies Gleave London, United Kingdom katherine. evans@sdgworld. net www. steerdaviesgleave. com
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