COMMUNICATIONS PROMOTIONS DIVISION COMMUNICATIONS PROMOTIONS

COMMUNICATIONS & PROMOTIONS DIVISION

COMMUNICATIONS & PROMOTIONS • • Advertising Marketing Materials Web Development Public Relations Event Marketing and Trade Shows Marketing Missions Governor’s Trade Missions

ADVERTISING • Dark between FY 03 FY 06 and FY 09 • Limited advertising in FY 07 & FY 08 Targeted print campaign supporting marketing initiatives • Global Logistics • Plastics • Distributed Services • Modeling & Simulation

ADVERTISING • Governor-supported Best State for Business Strategy • March-May 2008 • • NBC’s Meet the Press CNBC The Golf Channel Forbes. com • Corporate Partners • Dominion Resources • Mead. Westvaco • Norfolk Southern

ADVERTISING No advertising funds allocated for the foreseeable future

PUBLIC RELATIONS • Project Announcements/Governor’s Events • Media Relations Christie Miller Suzanne West

PUBLIC RELATIONS • Commerce Quarterly • Ongoing communication with Virginia’s legislative and ally communities

PUBLIC RELATIONS • Aggressive outreach program • Media Tours Wood Products Tour-2008 Energy Tour-2008

COLLATERAL MATERIALS DEVELOPMENT • Produce print and electronic marketing materials to equip sales staff • General and target industry marketing materials • Maintain diverse business photography library

WWW. YESVIRGINIA. ORG • Development History – Activated February 1997 – Current website launched August 2008 – Additional improvements include a reprogramming of Virginia. Scan, the site’s innovative site selection search tool

WWW. YESVIRGINIA. ORG • Web Traffic – September 2009 – – – More than 162, 000 page views per month Nearly 60, 000 visits Nearly 13, 000 unique visitors 32% Direct Traffic 25% Referring Sites (inbound links) 43% Search Engine

EVENT MARKETING • Conduct special events for relationship building with high level corporate prospects Governor Kaine works the room Marketing events with prospects

EVENT MARKETING • SEUS/Japan Conferences • The Virginia Executive Reception

INDUSTRY TRADE SHOWS • Organize, handle logistics, conduct events at trade shows worldwide. • Plastics News Executive Forum • Automotive News World Congress • International Woodworking Fair • Data Center World

MARKETING MISSIONS • Call Center in facility provided by Verizon • Organize geographic and industry-based missions with teams of project managers and allies • Appointment-setting at trade shows and followup • Two pilot programs ü Industry focused mission ü “Virtual” marketing mission Chuck Rogers

MARKETING MISSIONS • Nearly 90, 000 outbound calls placed in FY 09 • Have generated 87 Decisions for Virginia totaling $1. 3 billion in investment • 10, 584 jobs announced

GOVERNOR’S TRADE MISSIONS • Organize Governor’s economic development trade missions • Governor Kaine traveled to Israel and Morocco as guests of their governments in April 2009. • While in the Mid-East, a prospect visit was made in Dubai Mary Kay Land

GOVERNOR’S TRADE MISSIONS Touring Liebherr plant in Germany Governor Kaine meets with Israel President Shimon Peres

COMMUNICATIONS & PROMOTIONS DIVISION THANK YOU