Communications and Public Affairs – Industry Brief Peter Tesch – Executive Director
World Expo 2010 • 1 May to 31 October 2010 • Theme: “Better City, Better Life” • Largest expo ever: 70 – 80 million visitors 170 nations and 40 international organisations 5. 28 sq km site in the middle of Shanghai
Australian objectives • Boost trade and investment – pavilion as a platform for events on site and as part of wider incountry activities • • Project contemporary Australia – technologically innovative; dynamic and robust economy; culturally diverse and harmonious; strong creative arts, education, training and research Strengthen bilateral ties – reinforce existing links & cultivate new areas of co-operation and exchange
Project elements • • positive visitor and stakeholder experience visually striking and informative pavilion featuring bilingual Australian staff comprehensive, targeted business, cultural and communications programs high-quality retail and food and beverage operations
Project principles • • • Whole of Government & Whole of Nation DFAT to lead on behalf of Commonwealth Federal agencies closely involved State and Territory Government partners Corporate sponsors Skilled and engaged service providers
13 May Budget Outcomes • • The Government has formally committed $61 m to the project over three years. The Government will aim to raise an additional $22 m through sponsorship.
世博会园区现状航拍图 Shanghai
Zones of Expo Urban best practices area Corporate pavilions Zone E Zone D Expo Museum Zone A National pavilions for European, American and African countries Zone B National pavilions for Asian countries (-ASEAN) Zone C National Pavilions for ASEAN and Oceania countries, Pavilions for international organizations http: //www. expo 2010 china. com
Site Location http: //www. expo 2010 china. com
Australian Pavilion Site, 2008 Boost trade and investment – pavilion as a platform for events on site and as part of wider in-country activities Project contemporary Australia – technologically innovative; dynamic and robust economy; culturally diverse and harmonious; strong creative arts, education, training and research Strengthen bilateral ties – reinforce existing links & cultivate new areas of co-operation and exchange
http: //www. expo 2010 china. com
VIP Access from Main Walkway Pavilion View from the Rear http: //www. expo 2010 china. com
Rear View of Pavilion Side Loading Dock http: //www. expo 2010 china. com
VIP Entrance - Ground Level http: //www. expo 2010 china. com
VIP area • • • Fine dining for 90 Receptions for < 150 Australian chefs & bilingual waiters High-quality Australian food and beverage Fully AV-equipped for cultural performances and business presentations
Act One “Bedrock” http: //www. expo 2010 china. com
Act One “Connections” http: //www. expo 2010 china. com
Act One “Cities and People” http: //www. expo 2010 china. com
Act Two: Pre-Show Holding Area http: //www. expo 2010 china. com
Theatre elevation http: //www. expo 2010 china. com
Act 3 Elevation http: //www. expo 2010 china. com
Act 3 to VIP elevation http: //www. expo 2010 china. com
Pavilion Atrium - Act 3 “Enjoy” http: //www. expo 2010 china. com
Performance Spaces VIP area – (3 rd Floor) 250 square metre area Includes grand piano 5 metres height rigged for audio and lighting Act 3 – Atrium 500 square metre area 18 metres height 25 -30 sqm stage rigged for audio and lighting
Key dates May/June 2008 construction tender communications tender • • August/September 2008 staffing and operations tender cultural program tender • • November 2008 • Australian launch January/February 2009 decommissioning tender • Late 2009 staff recruitment •
Contacts and follow-up Shanghai World Expo 2010 unit – DFAT expo 2010 shanghai@dfat. gov. au www. expo 2010. com. au www. expo 2010 china. com
http: //www. expo 2010 china. com
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