Communication Design Clearly communicating a specific message to

Communication Design Clearly communicating a specific message to a specific (often wide) audience through images and text.

Communication Design Clearly communicating a specific message to a specific (often wide) audience through images and text. Subcatagories • Illustration • Graphic Design • Typographic Design • Advertising • Editorial Design • Design for Print • Photography • Animation/Film (moving image) • Web Design • Infographics • Branding/logo and identity Design Graphic Processes • Drawing & Painting • Digital media; Photoshop, illustrator, in. Design, etc… • Printmaking • Photography • Film

Ways we Communicate Text Phone instant messenger email Post Advertising Facebook Twitter Television Printed word Magazines Books Billboards Newspapers Semaphore Morse Code Braille Spoken Word Sign Language Fashion Architecture Sculpture Painting Photography Drawing Symbols Infographics Diagrams Pictograms Eye contact Body Language and more….

narrative • nar⋅ra⋅tive –noun • a story or account of events, experiences, or the like, whether true or fictitious. • a book, literary work, etc. , containing such a story. • the art, technique, or process of narrating. –adjective • consisting of or being a narrative: a narrative poem. • of or pertaining to narration: narrative skill. • Art. representing stories or events pictorially or sculpturally: narrative painting, comic strip, storyboard, photojournalism, animation, film.

Early Narrative Images Cave Painting

Greek 3 D Frieze’s (5 th C BC, Parthenon )

Religious stories and historic moments.

Contemporary Narrative With the invention of the printing press (Johann Gutenburg 16 th C) came a boom in printed books. The printing industry took off and with that came the need for illustration of text to enhance stories being written. Book illustration was followed by newspapers and the need to illustrate events as soon as the had happened, this would eventually be surpassed by photography.

Forms of Narrative Single images You can apply your own narrative to any figurative art work. A skilled visual communicator will understand different visual techniques, methods and strategies to tell a story, to get their viewers to understand something they wish to communicate visually. Some forms of single image Narrative • Photography; Documentary, street, photojournalism. • Most forms of Illustration • Fine Art Figurative Painting

Allegory • a representation of an abstract or spiritual meaning through concrete or material forms; figurative treatment of one subject under the guise of another. • a symbolical narrative

Allegroy is a method used by painters to tell a story by using symbols that have meaning. Some of these are complicated and, given the age of a piece of work, my be difficult to decypher, however the figurative elements make it possible to add your own narrative. This picture from the time of The Renaissance combines symbols from Greek Mythology and Biblical stories Allegory of Music Painting Phillipino Lippi

Allegory of the Four Elements by Mark Ryden

Edward Hopper Porch at night 1943

Gregory Crewdson 2005

Gregory Crewdson 2005

Documentary Images

William Hogarth’s 18 th C etchings were the equivelent of today’s documentary photographs.

Nick Ut’s famous image Napalm Attack - 1972

Goodbye My Love (Bea Ahbeck)

Check Point 42 (Yaniv Nadav)

But even history can be manipulated.

Modern day uses of narrative

Mario Wagner’s illustrations complement magazine articles.

Advertising

Typography - Anthony Burrell Put it Back 2011

Forms of Narrative Sequential images It can be easier to understand how a story progresses, to be able to add detail to a story by stringing a series of single images together. This is called a sequence. An artist or designer still needs to understand a range of methods of how we communicate pictorially but further specialist knowledge is needed of how to clearly express a narrative in sequence. Some forms of sequential image Narrative • Illustration; Comic strips, Story Boards, Infographics. • Moving Image; Animation, Film, Web Graphics.

Early sequential narrative: Bayeux Tapestry 1070 - 1077

A comic strip is a format used in comic books, a sequence of drawings that tells a story. Early 20 th C. Windsor Mc. Cay

Early copy of The Beano

Storyboard

Frank Miller – Sin City

Alternative Narratives

A crime scene tells it’s own narrative, eventually.

Rachel Whiteread – casting negative space captures historic marks which tell their own story

Rachel Whiteread Switch

Maps and Plans

Narrative of Journey Describing a journey from A - B

Jenny Webster

Dan Eldon

Richard Long

Dominic Cox creates random narrative using GPS shoes https: //vimeo. com/49425556