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Communicating in Cyber Society By: Arlinah I. Rahardjo Jimmy Agung Gunawan Diskusi Terbuka Jurusan Communicating in Cyber Society By: Arlinah I. Rahardjo Jimmy Agung Gunawan Diskusi Terbuka Jurusan Ilmu Komunikasi Universitas Kristen Petra Surabaya, 14 Maret 2003

Communicating in Cyber Society Capabilities of ICT Application in Organization Impact of ICT on Communicating in Cyber Society Capabilities of ICT Application in Organization Impact of ICT on Organization Advantages of ICT Potential Problems

Cyber Society ICT Global village Information Age Virtual workplace/ telecommuting Rapid change Global Competition Cyber Society ICT Global village Information Age Virtual workplace/ telecommuting Rapid change Global Competition

Information & Communication Technology Speed Space/ distance Capacity (type/vol) simoustenous/ non communication interactivity Control Information & Communication Technology Speed Space/ distance Capacity (type/vol) simoustenous/ non communication interactivity Control (content creation, presentation, preservation)

ICT Application in Organization Work. Flow Office Automated System Transaction Processing & Customer Integrated ICT Application in Organization Work. Flow Office Automated System Transaction Processing & Customer Integrated System Management/Executive Information System Knowledge management ( Decision Support System, Expert System, GDSS) E-commerce ( B-C ; B-B) teleconferencing E-learning & E-publication etc CRM ( Customer Relation Management)

Impact of ICT on Organizational Structure & Business Strategy ICT change Staff ‘Competencies & Impact of ICT on Organizational Structure & Business Strategy ICT change Staff ‘Competencies & Characteristics Interpersonal relationships Flexible Workplace/work hour

Organizational Structure & Business Strategy 1 Focus on customer Flat structure Downsizing personalization Organization Organizational Structure & Business Strategy 1 Focus on customer Flat structure Downsizing personalization Organization Integration: Process, partnering Integrated service (staff-suppliers-customers) Knowledge creation

Organizational Structure & Business Strategy 2 Partnership Just In-Time Approach ( menjadi anggota jaringan Organizational Structure & Business Strategy 2 Partnership Just In-Time Approach ( menjadi anggota jaringan organisasi dan berbagi resources pada saat membutuhkan) Teamworks ( tujuan yang sama dan saling bergantung) Information Partnerships ( sharing informasi) Timeless & Locationless Operations ( e-commerce) Transnational organization (ATM/credit card) Virtual Organization (beberapa organisasi berjaringan dan berbagi resources) Learning Organization ( organisasi yang selalu belajar dan sharing pengalaman/pengetahuan ke anggota yang lain)

Staff ‘s Competencies & Characteristics Information-literate Knowledge Worker ICT-literate Cross Cultural Understanding Team-work Capability Staff ‘s Competencies & Characteristics Information-literate Knowledge Worker ICT-literate Cross Cultural Understanding Team-work Capability Communication & interpersonal Skills Ethics Market-valued skills Mobile Innovative international

Organizational Interpersonal Relationship Give voices to “silent” members Control the “talkative” members More ideas Organizational Interpersonal Relationship Give voices to “silent” members Control the “talkative” members More ideas generating Develop team building skills Sharing tasks, work-related problems, life events are more important than physical proximity

Advantages of ICT Time and cost saving Improve internal communication Increase participation in the Advantages of ICT Time and cost saving Improve internal communication Increase participation in the organization process including decision making ( anonymous, flexible, direct) Improve access Improve relation with customer develop learning organization ( sharing information) Develop knowledge management program

ICT Potential Problems Ethics , Privacy, security (spam, hacker, plagiarism, misuse etc. ) Information ICT Potential Problems Ethics , Privacy, security (spam, hacker, plagiarism, misuse etc. ) Information overloaded Conflict, misunderstanding Computer addicts, Health problems Alienation Technical Failures Digital Divide Unemployment

Reference Gulledge, Thomas R. & Ruth A. Haszko. The Information Technology Enabled Organization: A Reference Gulledge, Thomas R. & Ruth A. Haszko. The Information Technology Enabled Organization: A Major Social Transformation in the USA. http: //www. unesco. org/most/gulled. htm ( March 12, 2003) Haag, Stephen, Maeve Cummings, James Dawkins. Management Information Systems for the Information Age. Boston: Irwin. Mc. Graw-Hill, 2000. Malhotra, Yogesh. Knowledge management for the New World Business. http: //www. brint. com/km/whatis. htm ( March 12, 2003) Straubhaar, Joseph and Robert La. Rose. Communications Media in the Information Society. California: Wadsworth, 1996. Yong-Chan Kim , "Partnering" Process in Interorganizational Relations : Roles of communication technology in the process of building organizational partnerships. (http: //www. msu. edu/user/kimyong 2/interorg. htm (March 12, 2003)