Commerce Server HEC MONTRÉAL MBA 53

Commerce Server

HEC MONTRÉAL – MBA 53 -751 -03 IT and E-Commerce Server: Introduction • Other Server often used with Commerce Server – – SQL Server Biztalk Server Content Server Sharepoint Server Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53 -751 -03 IT and E-Commerce Companies using Commerce Server Great Universal Stores (U. K. ) Dell Computer Eddie Bauer Costco Online Software Spectrum British Telecom Inacom Asia Connect Microsoft Network Snowboard Gear Direct Gap Kids Granville Book Company Comp. USA Memory Express Coles Meyer (Austr. ) Cooking. com Dakin Farms Gap 1 -800 -FLOWERS Cars@Cost Baby Gap Cyoni - The Orange Network Galeries Lafayette London Drugs Best Buy Nordstrom. Shoes. com Adventurous Traveler Micro. Warehouse Omac Computers Mary Kay 20 th Century Fox Quixtar Fisher Micro Seidler’s Jewelers Barnesand. Noble. com Gateway 2000 BUY. com Radio Shack American Diabetes Assoc. Novastar Nautica International Sinatra Society Trinity Zone Nordstrom 4 -Serv Office Depot True Tunes Crabtree & Evelyn (Canada) Unisys The Motley Fool Staples Tower Records UCLA PC Connection Xerox Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53 -751 -03 IT and E-Commerce Business Desk CRM / Other Apps Product Catalog System Targeting System Profile System Business Processing Pipelines System SQL Server Business Data Warehouse Products Campaigns Orders LDAP ODBC SQL ODBC Server SQL Server Commerce Server Manager Business Analytics System Profiles Solution Sites Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53 -751 -03 IT and E-Commerce Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53 -751 -03 IT and E-Commerce Catalogue Management • Defining the schema – Properties (Name, address, price, ) – Categories (books, cd, …) – Products: set of properties • Catalogue creation – Catalogue properties – Categories and sub-categories – Products Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53 -751 -03 IT and E-Commerce Catalogue Management • Other concepts – Product Variations (ex. size: S, M, L, XL) – Relationships between categories and between products – Basis Catalogue and dependent catalogue – Catalogue sets that can be assigned to a particular user Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53 -751 -03 IT and E-Commerce Catalogue Management • Price specification – – – Directly Indirectly from a category Customized prices: • % of basis • Fix adjustment • Fix Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53 -751 -03 IT and E-Commerce User Management • • • Anonymous users Authenticated users Anonymous users are identified with cookies Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53 -751 -03 IT and E-Commerce User Management • User Profile • Organizations – Administrator that can create users • Can assign users to different catalogs Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53 -751 -03 IT and E-Commerce Campaign Manager • Marketing campaign and personalized content • Campaigns – Publicity (advertisements), banners • Your own publicity • Other companies that want to advertise on your site – Discounts – Direct mail • Campaigns can be designed according to a specific profile Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53 -751 -03 IT and E-Commerce Campaign Management • A campaign is designed for a client. For instance, HEC wants to put a anner on your site but only for users coming from Quebec. • A specific campaign can contain – – – publicities discounts Messages • Dates of activation Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53 -751 -03 IT and E-Commerce Campaign Management • Objectives – – – Ex: Number of times a banner is published Campaign level Item level • Publicity – Fee – House Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53 -751 -03 IT and E-Commerce Challenges • … Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53 -751 -03 IT and E-Commerce Important not to loose the ability to differentiate itself • • • Some solutions offer suppliers the ability to make their goods and services available and take orders electronically, but stop far short of truly empowering the supplier. In some cases, these solutions actually threaten their existing business by reducing a company’s ability to differentiate itself and expose the true value of its products or services. For example, if a supplier of automobile parts has traditionally competed by offering superior, customized products and great service at a premium price, simply publishing a catalogue of goods and services to a marketplace or procurement system could make those items appear as peers to lower-priced, lower-quality items. Buyers may only see the part number, description, and price, leading them to choose the lower-priced item. This disempowers the supplier and can result in misinformed buying decisions by their business customers and ultimately, lost sales for the supplier. Additionally, many sellers want to promote their brand capabilities along with their products and services, and need a way to effectively interact with their customers and build stronger customer relationships, even while selling electronically. Jacques Robert & Jean Talbot, HEC Montréal