Comi Asia My Space for Comics An Introduction

Comi. Asia “My. Space for Comics” An Introduction June 2007 www. comiworld. com 1

Agenda ¤ Comics on New Media ¤ Creation of Comics on New Media ¤ Interactive Comics ¤ Comi. Idol Singapore – Case Study ¤ Comics Creator ¤ Biz Model www. comiworld. com 2

Comics on New Media Find out What she is aiming to do at www. comiworld. com 3

Viewing Comics Online/Mobile Online – www. comiworld. com Mobile – downloaded from www. comiworld. com Forward & Back using ‘phone’ keys’ Send comic to mobile phone(s) www. comiworld. com 4

User Comic Publishing Artist creates story & draws frames Artist uses PC or online Comi. Studio tool Via digital tablet & PC; or on paper & scanned Or via online Comic Creator & library Comic on website Comics on Mobile Version Comic sent to mobile devices in >130 countries Can be viewed on PC/mobile And printed via colour printer www. comiworld. com 5

The Market Digital Enablers China & Asia first Mobile penetration, speed, data rates 90% foreign comics, Govt invest (‘ 06) Devices size, power, storage, screens 200 uni’s with comic/animation majors Broadband penetration, speed, pricing >500 m mobile, >80 m Broadband (‘ 07) Mobile content $1. 3 bn (‘ 05) Comics Consumers User-generated content boom Japan - 10% of GDP, 150% mobile growth ‘Make & Share’ Inspiring artists in CN, FR, KR etc. Monetizing long tail – niche & obscure Lines blurring with animation & games Hunger for fresh new content Tiny artist % ‘make it’ – publishing costs Digital media enables aspiring artists to publish profitably Huge growth in user-created content & digital comic market www. comiworld. com 6

Our Vision By bringing together…. Independent Comic Artists + Passionate Fans Publishing Tools + Demand for New Content Interactive Contests + TV, Mobile & Web Platforms Comi. Asia is the…. “The My. Space for Comics” www. comiworld. com 7

“Comi. Idol Singapore” Case Study ¤ Contest to find “Best Digital Artists in Singapore” ¤ Feb to Apr 2007 - Sponsored by HP & MDA ¤ Promoted at shopping malls, Mc. Donalds (121 plasmas), bluetooth marketing, website & schools/universities/public workshops ¤ Exceeded expectations - 300 new artwork entries; 37 schools; 33, 000 votes; 20, 000 page loads/day peak; 15, 000 new members registered; and international media (inc. mobile & comic press) ¤ Take learning, expertise and model into China & other countries – directly or indirectly (franchised) and delivered via partners www. comiworld. com 8

Comi. Idol Singapore www. comiworld. com 9

Comic Creator www. comiworld. com 10

Biz Model ¤ Advertising Base o Web o Comics o Contest Sponsorship ¤ Sale of Premium Content o Per download/ subscription www. comiworld. com 11

Interactive Comics ¤ Revolutionary Interactive Mobile Comics available in both Mobile and Internet. ¤ Users to participate in the storyline or play games that are related to the comics character. ¤ Users can SMS to vote for the next decision by comics’ character. www. comiworld. com 12

Brand + User-Generated Content ‘mash-ups’ ¤ Users create new comic focused around specific Brand/products ¤ Users provided with branded “Comic Creator” and library - can edit and add their own content to create new comics ¤ Great for new viral ‘word of mouth’ campaign, or compliment existing (multimedia) – youth focused Online Comic Creator – tailored to client/brand www. comiworld. com 13

Branded Comics Online & Mobile ¤ Opportunity to brand online & mobile comics ¤ First and last comic panels for short strips or every 4 -8 th panel for longer stories - “Brought by [brand]” ¤ Select All; By Genre (Action, Horror, Fantasy, Humour, Romance & Interactive); Language (Malay, English or Chinese); User-generated and/or Branded www. comiworld. com 14

Comi. World Site Sponsorship ¤ Prominent site banners ¤ Button (120 x 60); Skyscraper (120 x 400); Mini-Skyscraper (120 x 200); Classic (468 x 60) ¤ WAP banners Mini-Skyscraper Classic Banner www. comiworld. com 15

Thank you : ) www. comiworld. com 16

5 Pronged Strategy ¤ Comi. World o Our “shopfront” - New social web/wap site development o www. comiworld. com launch & rebranding – July ‘ 07 ¤ Comi. Studio o Authoring tool - creation of online & mobile comics o Rich multi-media, interactive comics tool R&D – ’ 07/’ 08 ¤ Comi. Idol o Identify & promote new talent. Acquire content o SG (Feb) with HP. China “Comi. Idol” (Aug/Sept) ¤ Comi. TV o Broadcast rights in Guang. Dong Province – Q 3 ‘ 07 o Youth format magazine – extend to rest of China/Sg ¤ Comi. Brands o Acquire mobile rights for major Manga brands o Innovative interactive comics (user decides outcome) – May ‘ 07 Focus shifts to mobile transactions and aggressive China launch in July www. comiworld. com 17

Business Model - Summary ¤ Predominately Advertising based (see Annex): o o o o Online comic creator – mashup with brands/campaigns Mobile advertising – in mobile comics Comics created around brands – supporting campaigns Contextual advertising – web & wap site Banner advertising – web & wap site Comi. Idol contest sponsorship – China & international Comi. TV sponsorship / product placement - co-production costs Advertising revenues shared with most prolific artists ¤ Premium paid-for services: o o Download/purchase of premium (sought-after) online/mobile comics Weekly or monthly mobile comic subscriptions – by artist or genre Enhanced community site functionality Sale of comic-related merchandise - T shirts, mugs, greeting cards? www. comiworld. com 18