Cody Tiles Cody Tiles are temporary wall

Cody Tiles

Cody Tiles are temporary wall decoration tiles that are perfect for apartments and dorm rooms. Cody Tiles Inc. will put together a custom selection of tiles based on your room theme and preference.

Home Décor Industry There aren’t many options in the home décor industry for temporary wall paper such as that of Cody Tiles. Wall paper isn’t a very popular option among homeowners as it is permanent, goes out of style fairly quickly, and is difficult to remove.

Industry Background The paint and wallpaper industry is a large industry with over 7, 000 paint and wallpaper stores throughout the U. S. With this many stores the annual sales are over $10 billion. With all of these sales necessary with your basic indoor painting Cody Tiles Inc. believes that we will be able to capture this market and save money for consumers.

Current Competition Although there are temporary wall tiles available, such as Wall Flats, none are as temporary nor as customizable as Cody Tiles.

Opportunities With more and more people renting or leasing it is important that customers can customize their home without doing any permanent damage. Customers also don’t want to spend too much money on a home project when they might not being living there more than a few months. A great example of this is dorm rooms. New College freshman are always looking for inexpensive ways to customize their dorm room without having any permanent damage.

Life Cycle This product is currently in the Introductory Stages. Because there is nothing else on the market like it, it I will take serious marketing strategies to move Cody Tiles into the growth stage.

Competitors such as Wall Flats are in the growth stage, but again they are a more complex and more expensive alternate to Cody Tiles. Wallpaper could be considered in the Maturity Stages and even in the decline because of the negative associations with older homes and dated wallpaper.

Customer Need Based on these responses of our survey we determined that there is a market for the product. We were able to verify and set our price point lower than the competition. We determined that many customers would buy multiple units to decorate their living area.

Product Packaging Cody Tiles will be offered in a variety of colors, textures, and sizes.

Brand Packaging The amount of tiles per package will vary depending on the size of the wall customers wish to cover. Each tile is 12”x 12” or one square foot. Each package of Cody Tiles will include tiles, temporary adhesive, and directions on how to install and how to cut tiles to fit any size walls. For larger or commercial projects Cody Tiles will offer staff to install tiles.

Positioning We would like to position our product as home décor available to the mass market. Our online site will allow customers to customize their wall tile selections and show sample walls that can be purchased. We eventually look to work with retailers such as Target and Wal-mart to incorporate this product into their fall dorm lifestyle products and also include it in their year round home décor department.

Pricing Strategy Pricing will vary depending on the size and the level of customization. The average tile will cost $. 35 but tiles with high graphics or texture will be additional. The average price for a 12 x 12 wall with a standard pack of tiles will be $59. 99, which will include adhesive and 144 tiles.

Competition Pricing Wall Flats generally sell for $86. 00 for 10 tiles that cover 22. 5 square feet. For a 12 x 12 wall it would cost approximately $688. 00 plus shipping and installation. Wallpaper is sold at home improvement stores at a variety of prices but doesn’t include the price of adhesive and installation. Also, the price of removing wallpaper can be up to $1000 dollars.

Distribution We would like to introduce the product primarily in late summer/early fall to those either returning or moving into the dorms. By working with retailers such as Target and Wal-Mart we will be able to offer our product in conjunction with other dorm room staples. After the initial dorm room shopping has concluded we look to continue our partner ships with these retailers to add to their permanent home décor departments.

Website Codytiles. com will offer an interactive website that will allow customers to hand select each tile that goes into their pack. If customers choose not to customize their selections there will be a variety of preselected packs of tiles available in different colors and graphics.

Advertisements We would like to use in-store displays to show the creative look that Cody Tiles offer and show the ease in which they can be installed. Social Media will also be important for this unique product. (ex. Facebook, Twitter) Pinterest will be an essential social media outlet that we would need to use. Advertisements would be initially very heavy when our target market, students ages 18 -24, are moving either into the dorms or into apartments in the early fall.

Promotions Discounts through schools would be a great way to create interest in the product. We would offer a 10% discount on products to students with a valid school email. We could then use this email as part of a data base to continue promotions in the future. We could also look into offering discounts through our commercial services.

Sales Force Our team would consist of sales personel with interior design experience. We would also need some staff for installation of larger and commercial projects. By using a retail distributor such as Target or Wal-mart we can keep employment cost low by outsources some of the labor including the creation of the tiles and the packaging and shipping of the tiles.

Cody Tiles Inc. Cody Tiles is a truly unique form of wall art. It allows people to create a space that is reflective of their personalities without having to spend a lot of money or a lot of time on installation. It will also allow renters and leasers the freedom to customize a space without having to worry about damages that can be hard to repair later.

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