Coca-Cola The global drink Why do people

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Coca-Cola The global drink

Why do people drink Coke? • The bottom line for the people surveyed was they liked the taste. Peer pressure did not seem to have a significant influence on the decision of what soda to drink. People also felt strongly about they decision to drink Coke Versus Pepsi. There really does appear to be a cola war.

Coca-Cola Statistics • Coca cola owns more than ½ of the world’s beverages. • Coke is affordable in all the countries we surveyed. It was not out of the price range for an afternoon snack. • Coke comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drink

Advertising • Coke was first advertised as a remedy for headaches and exhaustion • Coke has been advertising on television for 50 years. • Songs used in coca cola commercials have become popular. • They use catchy mottos such as: “Adds a refreshing relish to every form of exercise”

Charitable Giving • The Coca-Cola Company and its bottling partners shipped more than 30 million donated 8 -oz. servings to Hurricane Katrina Evacuees, donated $10 million to tsunami relief efforts in Asia and after the September 11 terrorist attacks committed to a $12 million financial contribution to disaster relief efforts.

The Other Side of Coke • There are 27 different varieties of coke made by Coca. Cola • First bottle of Coke was sold 120 years ago on May 8, 1886 in Atlanta, Georgia. • Some of the other brands under the Coca -Cola Company are: – – – – Sprite Barq’s Root beer Dasani Dr. Pepper Fresca Hi-C Minute Maid

Marketing Worldwide • In 1998 Coke international created its first ad for the celebration of the Muslim holiday of Ramadan. It was run in 20 countries worldwide. • Coke is a Kosher drink, so it is sold internationally. This coke can is written in Hebrew

Coca-Cola Recognition • Coca-Cola is recognized by 94% of the world’s population • Approximately 10, 450 Coca-Cola brand drinks are consumed around the world each second of every day

International Coca-Cola • In Hong-Kong, heated Coke is served as a cold remedy • Coke advertises in 200 countries around the world. • In Japan people use money chips on their cell phones to pay for drinks.

In the Olden Days • Coca-Cola sold only 25 bottles in the first year • Nowadays, they sell over one billion bottles per day • A single share in Coke that was bought in 1919 would be worth $92, 500 in 1997 • 1919 is when the Coca-Cola went public

Funky Facts • You can put a penny in Coke and it will dissolve • The sales of Coke in the first year was $50, and the expenses were $70

Coke in Space • In July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle Challenger • A special space can was developed

Did You Know? • If you stacked all of the bottles of Coke that had ever been made end to end, it would reach to the moon and back 1, 045 times! • Coca-Cola contained cocaine until 1913 – They had to remove it from the ingredients because people were becoming addicted to the drink

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