Coca Cola Marketing By Saduov S. group 323 Checked by: Chernykh T. G
§ History q Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the worldfamous brand it is today.
q Standing in the business environment Ranking: We own 4 of the world's top 5 nonalcoholic sparkling beverage brands Associates: 90, 500 worldwide Operational Reach: 200 countries Consumer Servings (per day): 1. 5 billion Beverage Variety: more than 2, 800 products
~Mission~ Our mission declares our purpose as a company. It serves as the standard against which we weigh our actions and decisions. - To refresh the world in body, mind and spirit. - To inspire moments of optimism through our brands and our actions. - To create value and make a difference everywhere we engage.
Marketing mix Product The Coca-Cola Company's products include beverage concentrates and syrups. The business has over 300 brands of beverages around the world. Coca-Cola is the most well known trademark Ø Price Competition-based pricing: Coca-Cola products are above or equal to its competitors' prices. Discount price: Coca-Cola products are often marked down during sale periods and special occasions. Ø
~ Promotion~ Advertising: There are many television advertisements on Coca-Cola products. Ø The company also uses the radio as another source of advertisement. Ø Personal selling: Coca-Cola Company has a highly trained sales team Ø Publicity: In 2003, Vanilla Coke was released to the media as a news outlining. This helped The Coca-Cola Company to strengthen the image of the business's products. Ø
~Placement~ v v v v v Indirect distribution: The Coca-Cola Company uses intermediaries in its distribution. The company does not sell its products directly to its consumers. Intensive distribution: Retail outlets Small shops Restaurants Petrol stations Newsagents Schools Sports Entertainment venues.
ØThank you…
