Cloud Computing What s on the Horizon C 97

Cloud Computing: What’s on the Horizon C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public Daniel Bogda Channel SE 1

Agenda • What is Cloud Computing? • Cisco’s Cloud Computing Strategy • What’s on the Horizon C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 2

Enterprise & Service Provider Data Center Blueprints The Architecture is Identical Transparent Rapid and Zero-Touch Scaling Deployments Unified Compute & Fabric Designed for Virtualization Integration with Virtual at Scale Server and Storage Design Network-Centric Everything as a Software. Model Provisioned Service App App App OS OS OS CISCO VN-LINK / Nexus 1000 v / Cloud OS Enterprise DC C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 3

Enterprise & Service Provider Data Center Blueprints The Architecture is Identical App App App OS OS OS Interoperable Management CISCO VN-LINK / Nexus 1000 v / Cloud OS Portable Where Needed, When Workload Needed Workload Images Deployment Live Motion Enterprise DC Interoperability/ Portability/ Live Motion App App App OS OS OS APIs and Protocols to Support Unified Enterprisewide Cloud Operations App App OS OS OS Long Distance Cross Data Center Live Motion Movement of “Live” Server Instances Without State Loss CISCO VN-LINK / Nexus 1000 v / Cloud OS Enterprise DC C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 4

Enterprise & Service Provider Data Center Blueprints The Architecture is Identical App App App OS OS OS • Underlying compute, network & storage architectures are identical App App OS OS OS • Key differences are multi-tenancy & scale CISCO VN-LINK / Nexus 1000 v / Cloud OS Live. Motion Enterprise DC • Multi-tenancy & scale drive differences in security & management App App OS OS OS Inte & P ropera orta b bility y Interoperability/ App App App OS OS OS y abilit oper Inter rtability & Po CISCO VN-LINK / Nexus 1000 v / Cloud OS App App OS OS OS CISCO VN-LINK / Nexus 1000 v / Cloud OS Portability/ Live Motion App App App OS OS OS CISCO VN-LINK / Nexus 1000 v / Cloud OS App App App OS OS OS CISCO VN-LINK / Nexus 1000 v / Cloud OS Service Provider Enterprise DC C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 5

Next Inflection Point WHAT IS CLOUD COMPUTING? IT resources and services that are abstracted from the underlying infrastructure and provided “On-Demand” and “At Scale” in a multi-tenant environment C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 6

Cloud Computing vs. Traditional IT Traditional Computing Consumption Cloud Computing Dedicated Shared Ease of Use Traditional hardware procurement Self service Scalability New services added manually Scale on-demand Manual repair of system failure Automated recovery due to integration / interoperable Months Minutes Incremental Cap. Ex purchases Pay per use Availability Provisioning Cost C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 7

Cloud Definition from NIST Visual Model of NIST’s Working Definition of Cloud Computing Essential Characteristics Service Models Deployment Models Measured Service Rapid Elasticity On-Demand Self Service Broad Network Access Resource Pooling Software as a Service (Saa. S) Platform as a Service (Paa. S) Infrastructure as a Service (Iaa. S) Public Private Hybrid Community http: //www. csrc. nist. gov/groups/SNS/cloud-computing/index. html C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 8

Cloud Delivery Models Application (Saa. S) Applications at Scale (End users) Platform as a Service Execution Platforms at Scale (Developers) Infrastructure as a Service Enabling Technology C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Infrastructure at Scale (System Administrators) Cloud Service Delivery at Scale Cloud Service. Cloud Providers) (Public / Private Delivery at Scale (Public / Private Cloud Providers) Cisco Public 9

Cloud Deployment Models NIST Deployment Models Public Cloud infrastructure made available to the general public. Private Cloud infrastructure operated solely for an organization. Hybrid Cloud infrastructure composed of two or more clouds that interoperate or federate through technology Community Cloud infrastructure shared by several organizations and supporting a specific community …and one other Virtual Private Cloud C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cloud services that simulate the private cloud experience in public cloud infrastructure Cisco Public 10

Enterprise Deployment Models Distinguishing between Ownership and Control Internal Resources All cloud resources owned by or dedicated to enterprise Ownership Private Cloud Control C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cloud definition/ governance controlled by enterprise Cisco Public External Resources All cloud resources owned by providers; used by many customers Public Cloud definition/ governance controlled by provider 11

Enterprise Deployment Models Ultimately These Distinctions Don’t Matter Internal Resources Ownership Control C 97 -541444 -00 External Resources All cloud resources owned by or Hybrid Cloud providers; dedicated to used by many enterprise Interoperability customers and portability among Public Cloud Private Cloud and/or Private Cloud systems Cloud definition/ governance controlled by provider enterprise © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 12

Agenda • What is Cloud Computing? • Cisco’s Cloud Computing Strategy • What’s on the Horizon C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 13

Cisco’s Cloud Strategy Addressing Our Customers’ Business Challenges Deliver products, solutions & services to organizations to build secure Clouds Enable Service Providers to deliver secure Cloud solutions & services to their customers Advance the market for Cloud by driving technology innovation, open standards and ecosystem development C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 14

Cisco Cloud Solutions What We Offer Communications & Collaboration Solutions (Delivered via Saa. S and On-Premise) Collaboration and Unified Communications End-to-End Cloud-Enabling Technology Global Cloud Infrastructure Private Cloud Computing Data Center 3. 0 / Unified Computing Pervasive Trust & Security Solutions Comprehensive Security Suite C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 15

Enterprise Journey To Private Cloud Start here Consolidation Virtualization Automation Utility Market Intercloud Private Clouds Unified Computing Unified Fabric Data Center Networking C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 16

Global Cloud Infrastructure Cloud Network Boundary App App App OS OS OS Enterprise Network Service Provider • Unified Computing • DC 3. 0 / Unified Fabric • Cloud Service Delivery • IP-NGN • CRS © 2009 Cisco Systems, Inc. All rights reserved. App App OS OS OS Cloud OS C 97 -541444 -00 App App OS OS OS Cisco Public Cloud Service Provider • Unified Service Delivery • Iaa. S/Saa. S Solutions 17

Cisco Cloud Service Delivery Architected from the application to the end-user Unified Computing IOS, IOS-XR, Medianet Unified Computing System Enterprise DC 3. 0 Third Party Virtualization Network Services APM, WAAS, Mgd. Security Nexus 1000 V Cisco Cloud Service Delivery Unified Fabric ISR / ASR Families Nexus Family C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Video Delivery Product Suite Cisco Public Network Intelligence and Quality Security and Application Performance Media Aware Distribution Peering and Interconnect 18

Cisco Data Center 3. 0 & Unified Service Delivery: Open, integrated infrastructure for cloud computing 1. Unified Fabric enables wireonce and eliminates I/O overheads 2. Unified Computing System ensures scalable resource addition and graceful deletion 3. Nexus 1000 v integrates virtual systems, enabling coordinated network services throughout the data center IP NGN 5. SP Data Center DC-CO-VHO Unified Service Delivery assures consistent portability and interoperability. C 97 -541444 -00 Communication IP NGN 4. Cisco Cloud Service Delivery Service Provider Cloud © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public Enterprise Cloud Integrated DC virtualization infrastructure systems, such as v. Blocks, are architected for easy integration, testing and provisioning 19

Cloud Systems Plan Building from a Foundation to Service Delivery Phase 3/4 Deeper Unified Fabric, Automation and APIs Phase 2 Private and Virtual Private Cloud Phase 1 Public / Private Cloud Infrastructure • Base Nexus + UCS foundation • Multi-tenant virtualization` • Integration with 3 rd party Cloud Orchestration SW • Secure Data Center Interconnect over VPN • Scale up / down DC infrastructure • Additional security capabilities C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public • Federation and automation of workload moves across DCs • Automation of DC to network connectivity • Infrastructure available for Saa. S offerings • Unified Fabric throughout the data center 20

Agenda • What is Cloud Computing? • Cisco’s Cloud Computing Strategy • What’s on the Horizon C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 21

The Cloud Computing Journey Open Standards Inter. Cloud Hybrid Cloud APIs and Protocols PRESENT Private Cloud Public Cloud C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Virtual Private Cloud Cisco Public 22

Key to Broader Adoption of Cloud: Trust Security Service-Level Management Control Compliance Before the Economics of Cloud Computing Can be Considered, Organizations Require a Trusted Service Infrastructure C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 23

IT Infrastructure Today Anchored on Trust & Control Trusted Controlled Reliable Secure C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 24

Cloud Computing Targeting Agility and Efficiency Cloud Computing Trusted Controlled Dynamic Reliable On-demand Secure C 97 -541444 -00 Flexible Efficient © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 25

Trusted Cloud: The Best Of Both Worlds Trusted Flexible Control Dynamic Reliable On-demand Secure Efficient Virtualized Data Center Virtualization Governance & Security Cloud Computing Information & Applications Network Platform C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 26

Reduced TCO & Improved Productivity with Virtual Desktop Solution: § Thin-terminal client § Business apps as a service Benefits: § Full desktop experience § Economies of scale § Quickly provision business apps § Alternative licensing model Video Out HDMI/Display Port Virtual Desktop C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Cius Cisco Public USB/BT Keyboard/ Mouse 27

Bringing Together Cisco’s Collaboration Suite Designed For Borderless Business § Cisco Tele. Presence Solution § Cisco Quad • Virtual Teaming § Cisco Show and Share • Video Creation and Access § Cisco Web. Ex • Meeting Center, Calendaring, Mail § Presence § Cisco Unified Communications • Unified Communications Manager C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 28

Daniel Bogda dabogda@cisco. com C 97 -541444 -00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Public 29