Closing session AENEAS TRAINING 05 -03 -2010 Munich

Closing session AENEAS TRAINING 05 -03 -2010 Munich Workshop Maarten van Bemmelen

Topics of presentation • • • Some highlights from the workshop The follow-up of Munich workshop The future AENEAS workshops Evaluation of the workshop Feedback on the site visits AENEAS is supported by: Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05 -03 -2010

Some highlights (1 of 4) • In Mobility Management and Marketing we have to set realistic goals • Especially European projects seem to have over ambitious goals related to changes in modal split • A campaign can only exactly reach the needs of a small group of people • Marketing can only change the materialistic or concrete constructs, not the core constructs AENEAS is supported by: Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05 -03 -2010

Some Highlights (2 of 4) • The target group of older people is diverse, you should further define the group (also exclude some) • Gender, age, vision on mobility, physical ability, lost partner etc. • Do not have the ambition to change the petrol head • • Direct marketing can provide targeted information In Patenticket project, candidates are selected by family or friends AENEAS is supported by: Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05 -03 -2010

Some highlights (3 of 4) • To make a change in mobility behaviour people need to experiment and to receive validation • How to get people to a training/expriment: § § Work with peers § Grand children can have a convnicing power § • Direct marketing, set a date and place Work with existing structures/organisations of older people Provide positive feedback to participants in trainings AENEAS is supported by: Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05 -03 -2010

Some highlights (4 of 4) • Mobility marketing and mobility management measures can reach impacts in a cost effective way • Some examples § § • 14 % feedback from direct marketing among older people in Munich 30% of participants in Patenticket buy a season ticket right after the trial period Why do we not implement these actions everywhere and on a large scale? AENEAS is supported by: Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05 -03 -2010

Follow up training workshop • All power points available on the AENEAS website within two weeks • Abstracts of the presentations, summaries of the discussions and outcomes of the smaller groups and the site visits will be integrated in the workshop report • A draft of the workshop report will be send to all participants and speakers in two weeks (18 th of March), this will include participants list • After comments the final version of the report will be publicly available on the website • You receive a final version directly and we will ask you how you have spread the lessons from the workshop Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05 -03 -2010 AENEAS is supported by:

Odense Training Workshop • • • Theme: Cycling and health Fourth AENEAS training workshop 9 -10 th of June 2010, Odense Training organised in the Castle We will continue with the same format: • Plenary session on day 1 • Interactive elements • Small groups and site visit on day 2 AENEAS is supported by: Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05 -03 -2010

Odense Training Programme • First speakers of plenary part confirmed: • The relation between cycling and health, the case of older people, by Lars Bo Andersen, SDU • An action plan for older cyclist in Denmark, based on focus group discussions, Pernille Ehlers, Council for Safe Traffic • Mobility policy in Odense, the interplay between infrastructure and cycling promotion campaigns, Connie Juel Clausen/ Birthe Papsø, City of Odense • A selection of practical experiences with cycling activation and safety projects for older people • Cycling trip in Odense and meet with participants in local cycling measure • Small group work based on site visit AENEAS is supported by: Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05 -03 -2010

Salzburg Training Workshop • Older passengers: It´s all about communication. How to address them? How to keep them? • 24 th and 25 th of November 2010 AENEAS is supported by: Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05 -03 -2010

Evaluation of the workshop • Thank you for completing the questionnaire AENEAS is supported by: Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05 -03 -2010

Site visits • For us it is important to receive feedback on the site visits as well • • A rapporteur will take note of the discussion Also complete the even shorter questionnaire and give it to the rapporteur or your guide AENEAS is supported by: Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05 -03 -2010

Please stay in touch! • We want to continue the exchange • • Come to one of the next workshops Visit/contribute to our good practice database Subscribe to the newsletter Receive a hardcopy of our high-level deliverables AENEAS is supported by: Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05 -03 -2010