Cityspace Strategy Meeting 1 st September 2008 CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
o o Short term actions Positioning Competitive pressures and options Market today (immediate plan) n n o o o Sector overview Product portfolio Market sizing Competition Market tomorrow (1 -2 year plan) Options Conclusion CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Operations Department – Responsibilities and Objectives o Responsibilities n n o Scoping and estimation of new opportunities Software and hardware design, development and delivery Operation and maintenance of live customer projects Operation of office IT infrastructure Two key objectives n Maximise Value Added each month n Create referenceable customers n Well managed new-project deliveries n Excellence in ongoing customer service for ‘live’ services CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Operations Department – Current Priorities o Issues n Duplication of roles post Kizoom acquisition n Insufficient technical skills and processes n Poor qualification, specification and estimation of new opportunities result in a recurring pattern of loss-making late delivery of projects. n Poor reliability of existing live services (c. 60% of combined company income) o Actions to Address n n n Redundancies. Headcount planned reduction of 13 since acquisition Recruitment. Planned 4 new higher skilled roles (so, net reduction=9) Co-location of Kizoom and Cityspace Operations teams More stringent bid support and qualification processes Creation of Customer Service team to focus on live services CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Cityspace positioning n Advertising company? n Digital city company – wireless? n Kiosk company? n Hardware n Software n Transport solutions specialist n National and international opportunity n Political will and economic justification to improve public transport backed up by investment (£) n Rising fuel prices n Increased congestion n Public concern about environment n Scale may bring advertising opportunities – CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT planning issues
What do we do to stay competitive? n Enhance our scale of infrastructure and recurrent revenue n Enhance our current hardware management and staging facilities n Broaden or deepen our offering n Broaden n RTI? n Database? n Ticketing? n Timetable/journey planning? n Customer travel information content management n Deepen – Cityspace or Kizoom? n Software mainly? n Timetable software n Software for customer and workforce CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Market - Transport Sector - Intelligent Transport Systems (ITS) Mode Services Travel information Smart ticketing Security CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT Channel
Mode Services Travel information Smart ticketing Security CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT Channel
Mode Services Real-time departures Journey planning Real-time departures Disruptions and incidents Journey planning Disruptions and Car parking incidents Driver VMS Traffic monitoring CCTV CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT Channel
GMPTE proposed ITS architecture CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Current products and services o Travel planning terminals - kiosks n Reduce cost n Improve monitoring n Standard equipment n Larger broadcast screens n ITSO smartcard capability n Chip and pin payments n Help point technology n Keyboard option n Help point telephony capability n Add Kizoom services to differentiate (live travel maps and journey planning) n Target sub £ 5 k help point touch terminal CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Current products and services o Display screen solutions n Continue to resell 3 rd party display products packaged with Vision content management n Focus on professional services sales to increase profitability n Continue to source new products- energy efficient (Informatics) n Source screen management system (RSL? ) n Complete content management (web based offer) CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Current products and services o Mobile departures- SMS n Continue to sell to new clients CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Current products and services o Mobile departures- SMS n Continue to sell to new clients o Mobile – mobile internet departures n Bus- Secure national Traveline contract then build into localised travel and traffic portals n Rail – start to sell applications direct to public (UK rail journey planner) and build into localised TOC portals CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Current products and services o Mobile departures- SMS n Continue to sell to new clients o Mobile – mobile internet departures n Bus- Secure national Traveline contract then build into localised travel and traffic portals n Rail – start to sell applications direct to public (UK rail journey planner) and build into localised TOC portals o Mobile- Timetable to mobile n Promote to bus and rail customers n Link to mobile internet portal CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Current products and services o Mobile departures- SMS n Continue to sell to new clients o Mobile – mobile internet departures n Bus- Secure national Traveline contract then build into localised travel and traffic portals n Rail – start to sell applications direct to public (UK rail journey planner) and build into localised TOC portals o Mobile- Timetable to Mobile n Promote to bus and rail customers n Link to mobile internet portal o Mobile - alerting n Secure Tf. L contract n Productise services proposed to Tf. L and sell to UK and European authorities and operators CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Current products and services o Live Travel Maps n Package as web and kiosk product n Add route handling CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Current products and services o Journey planning n Continue to undertake custom journey planner developments CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Current products and services o Smart ticketing n Focus on non cash and smartcard ticketing opportunities – Smart Point and 3 rd party projects n Investigate mobile ticketing partners and projectscomplementary to mobile info CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Current products and services o Security n Integrate help point into Smart Point and continue to resell interactive help points from TDM n Scope Low cost help point with ticketing and touch screen- see terminals CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
UK travel 36, 000 10, 000 buses 4. 7 bn passenger journeys p. a. carriages 1. 2 bn passenger journeys p. a. 175 m journeys through UK airports p. a. 30 m private vehicles CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT 4/5 passenger journeys by car
UK Market Research Existing markets o CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT Existing products o
Existing clients Number of organisations Cityspace/ Kizoom clients Transport authorities 109 56 Rail operators 26 7 Airport operators (major) 1 1 Other CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT 40
Secondary findings o RTI tracking n 44% of buses are tracked n 64% of local authorities have RTI o RTI screens n n o 7, 500 RTI screens 32% growth 2007 -2009 11% are LCD 97% at stop Interactive terminals n No published information CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT 2% Proportion of bus stops with an RTI screen
Secondary findings Stations n 2, 524 stations, 22 operators o Franchises n Mostly 7 yrs n 5 began 2007, 1 expires before 2011 CIS screens n No clear stats – under 40% n Generally manned stations, unmanned less so o Help points n At 38% of stations (957) n Only interactive supplied by TDM/Cityspace (30) CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT 1/3 stations are unmanned
Secondary findings - Mobile o Mobile growth n n n o 1/3 over 14 s use mobile internet per month 4, 500 new users per day 3 G Inclusive browsing i. Phone, Google Android Mobile for transport n Infancy but growing n 800, 000 rail queries pm - <1% journeys n 100, 000 Tf. L SMS alerts n 1 -2 traveline. txt enquiries per bus stop per month n Current barriers to growth CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Primary findings o RTI screens n Findings in line with RTIG survey o Interactive terminals n 35 respondents have them n 226 in survey (estimate total 400) Self service ticketing n Fastrack & Norwich only ‘complex’ schemes n Smart card / mobile ticketing to see rapid growth o Mobile/web n Still emerging market n Kizoom generally dominates CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Primary findings o Help points n interactive potential? o Screens n Limited opportunity for live departures at staffed/part-time stations n Potential in content management & unmanned stations o Mobile n Timetable to Mobile Nat Express E Coast n NRE, Trainline threat n Mobile operators CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Est. market sizecurrent products Product Volume 5 year contract value RTI screens 10 -20, 000 screens £ 100 m Vision 55 networks £ 4. 5 m Kiosks/help points 1000 kiosks £ 15 m Mobile 150 products £ 10 m Web 100 products £ 10 m TOTAL CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT £ 140 m
Est. market sizecurrent products Product Volume 5 year contract value Displays 5, 000 units £ 50 m Help points 2, 500 units £ 30 m Vision 14 networks £ 2. 5 m Mobile 42 product £ 3 m TOTAL CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT £ 85. 5 m
Competitors – Real-time Capture Manage AVL Produce prediction ACIS, Continental, INEO, INIT, Deliver Trapeze, SLE, Telent, Connexions, MDV Trueform, RSL Cityspace, Kizoom, MX Data Rail industry NRE / Thales, Atos, Amey, Kizoom Nexus Alpha- disruptions Trueform, Data Display, TEW, Infotec, Ketech, AMX Cityspace CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Competitors – Journey planning Capture Manage Data prep Data processing MDV, Trapeze, MVA Deliver Journey Plan ATOS, Google, Kizoom Cityspace, RSL Rail industry NRE / Thales, Amey, ATOS, Kizoom, Nexus Alpha, CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT Boeing
Competitors – Disruptions Capture Manage Data entry Process data Deliver Hogia, MDV, Cloud Amber, UTMC specialists No one Nexus Alpha, Network Rail Kizoom, Cityspace CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Conclusions- competitive forces o Customers n Large clients looking to buy more from fewer suppliers n Major contracts (e. g. Bus Rapid Transport) increasingly awarded to construction specialists or existing framework contractors (e. g. ACIS, Thales) o Suppliers n Consolidation to increase ability to provide clients with a one stop shop (ACIS, Trapeze, Trueform) n Application specialists broadening into delivery systems (Nexus Alpha) n Clients mandating open systems to give them choice and ability to select best in class solution components o Cityspace is being squeezed- options: specialise or broaden, or both CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Short to medium term options - 2 -5 years o o o Kiosks Content and delivery management Mobile Real-time Ticketing CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Short to medium term options - 2 -5 years o Kiosks n n Breadth & depth of offering Need increased scale to improve margins Need to improve monitoring and support to reduce costs Target sub £ 5 k help point touch terminal – off-shore manufacturing CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Short to medium term options - 2 -5 years o o Kiosks Content and delivery management n n n n Extension of existing Vision and Kizoom capabilities Add web based content management and editing Web based incident entry and management for bus, rail and road Control over client delivery process Easier to plug in real time system Platform for other sectors (health, hospitality, entertainment) Platform for other international markets CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Current content management solution Capture Rail RTI Manage Data management National data Rail incidents Bus RTI Road incidents News, weather Client data and content Vision server Cityspace content Content Mgt CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT Deliver
Content management and delivery system (Web based) Capture Rail RTI Manage Deliver National data Rail JP Device mgt Rail incidents Bus JP Bus RTI Client data and content Real-time store Bus incidents Road incidents News, weather Cityspace content CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT System management
Content management and delivery system (Web based) Capture Rail RTI Manage National data Deliver Prediction system Rail JP Device mgt Rail incidents Bus JP Bus RTI Real-time store Client data and content Personal isation Bus incidents Personal isation Road incidents News, weather Cityspace content Content Mgt and CRM CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT Content editing User mgt System management
Short to medium term options - 2 -5 years o o o Kiosks Content management Mobile n Package single applications into full portals – local travel (authority), rail (operator) n Link with content and management system n Leverage NFC developments for ticketing, RTI and journey planning applications CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Short to medium term options - 2 -5 years o o Kiosks Content and delivery management Mobile Real-time n Acquire/develop new generation RTI prediction software to link to content and delivery manager applications n AVL agnostic n Web based n Mobile and other delivery channels CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Short to medium term options - 2 -5 years o o o Kiosks Content and delivery management Mobile Real-time Ticketing CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Acquisition targets Kiosks o n Client base, staging facilities, monitoring system, screen management system e. g RSL Content and delivery management o n Screen content management – RSL, Saturn or others n Database integration – Cloud Amber, Tenet, or build in house Mobile o Real-time o n AVL- leave for now n RTI- low start cost, network based, open standards, USA or similar e. g. Cloud Amber, Grey Island n Journey Planner- MDV Ticketing o CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Conclusions n. Continued competitive pressures n. Growth potential – transport market n. Growth/market window – next 2 years n. Surviving in this market requires scale & breadth n. Achieving £ 50 m+ requires depth, breadth and new markets (international & vertical) CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Recommendations n Continue to drive efficiencies from business to maximise profit n UK acquisition to assist strategic positioning & profitability n additional client base, staging facilities, screen management system and improved monitoring of kiosks (RSL) n Buy, build or partner decisions on; content management, database integration, cashless ticketing (Saturn, Cloud Amber) n Acquisition of strategic organisation to give scale & international presence (MDV, Grey Island) CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
CITYSPACE TRANSPORT | MAKING IT EASY TO USE PUBLIC TRANSPORT
Скачать презентацию Cityspace Strategy Meeting 1 st September 2008 CITYSPACE
8f77b65e68db1be2f34c0e06c1fc1544.ppt