Cisco Tele Presence Overview Ken Erion Product Manager

Cisco Tele. Presence Overview Ken Erion Product Manager, Tele. Presence Business Unit October 27, 2006 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

Agenda § Cisco Tele. Presence Vision § Cisco Tele. Presence Meeting solution § Product Roadmap § Services § Partner Network § Service Provider Offerings § Customer Applications, Cisco Deployment Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

What’s New: Cisco Tele. Presence Quality Category Simplicity Cisco Tele. Presence Is a New Technology Category That Creates Unique, “In-Person” Experiences Between People, Places, and Events in Their Work and Personal Lives Reliability Cisco Tele. Presence Meeting Solution Creates a Live, “Face-to-Face” Meeting Experience Over the Network, Enabling Users to Interact and Collaborate Like Never Before Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Strategic 3

Cisco Tele. Presence Vision Go Anywhere the Network Goes Work Live Cisco Tele. Presence Meeting Virtual Specialist (Branch) Virtual Administrator Virtual Box Seat Tele. Medicine Family Visits Virtual Dining The Network As the Platform Remote Classrooms Play Learn Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

21 st Century Business Realities Virtual Communication Issues Impact Business §Compete and react quickly – globally § 2 weeks – time it takes to build trust in electronic communication §Collaboration drives 30 -50% of next decade’s productivity § 4 times - longer to communicate a message electronically than face-to-face §Increase employee effectiveness §Talent Attraction/Retention § 17 weeks – time lag for culturally diverse teams to begin outperforming single-culture teams §Increase customer intimacy §Reduce carbon footprint §Business Continuity Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5

Cisco Tele. Presence What It Is Today—The Cisco Tele. Presence Meeting Quality—It’s All About the Experience • Ultra High Definition Video— 1080 p (twice the video quality of 720 p) • Every participant has “a seat at the table”, Life Size images • Eye contact, facial gestures and emotion help create engagement • Audio is spatial, sound comes from participants using normal voice levels • Imperceptible latency Simplicity—As Easy as Placing a Phone Call • Technology invisible to the user • One button to push (groupware integration) Reliability—Uses the Network as the Platform • Cisco Tele. Presence leverages the Network as the Platform along with Cisco Unified Communications Services to deliver reliability, resiliency, and security Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6

Cisco Tele. Presence Complete Solution Presentation_ID • Group and executive High Definition Video Switch • Multi-point Software • Scheduling • Automated call launch Network • Intelligent infrastructure • Business to business Services Complete Solution Endpoints • Plan, design, implement • Operate services • Financing © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

A New and Innovative Philosophy The Cisco Tele. Presence Meeting Rules of Cisco Tele. Presence The Problem § ~55% of communication is non-verbal § Current collaborative technology doesn’t allow clarity, interaction of face-to-face § Scalability, productivity trade-off § Experience the meeting, not the technology § Life size and highresolution to discern body language § Guarantee everyone a seat at the table Cisco Built from the Ground Up! § It’s About the Experience § 25 Patents: Video, Audio, Network Integration, User Experience § Product, not Service Displays § § Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 65″ plasma displays Native, true 1080 p resolution Life size: two people per screen Protect the experience Cisco Confidential 8

A New and Innovative Philosophy The Cisco Tele. Presence Meeting Rules of Cisco Tele. Presence The Problem § ~55% of communication is non-verbal § Current collaborative technology doesn’t allow clarity, interaction of face-to-face § Scalability, productivity trade-off § Experience the meeting, not the technology § Life size and highresolution to discern body language § Guarantee everyone a seat at the table Cisco Built from the Ground Up! § It’s About the Experience § 25 Patents: Video, Audio, Network Integration, User Experience § Product, not Service Displays Camera § § Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 1080 p Ultra High Definition broadcast quality 65″ plasma displays Small form 1080 p Native, truefactor resolution Tunable two people Life size: diagnostics per screen Protect the experience Cisco Confidential 9

A New and Innovative Philosophy The Cisco Tele. Presence Meeting Rules of Cisco Tele. Presence The Problem § ~55% of communication is non-verbal § Current collaborative technology doesn’t allow clarity, interaction of face-to-face § Scalability, productivity trade-off § Experience the meeting, not the technology § Life size and highresolution to discern body language § Guarantee everyone a seat at the table Cisco Built from the Ground Up! § It’s About the Experience § 25 Patents: Video, Audio, Network Integration, User Experience § Product, not Service Displays Microphone Camera § § Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Discrete audio by table segment 1080 p Ultra High Definition broadcast quality 65″ plasma displays Multi-channel spatial Small form 1080 p audio w/echo canceling Native, truefactor resolution Cell phone static elimination Tunable two people Life size: diagnostics per screen Protect the experience Cisco Confidential 10

A New and Innovative Philosophy The Cisco Tele. Presence Meeting The Problem § ~55% of communication is non-verbal § Current collaborative technology doesn’t allow clarity, interaction of face-to-face § Scalability, productivity trade-off Rules of Cisco Tele. Presence § Experience the meeting, not the technology § Life size and highresolution to discern body language § Guarantee everyone a seat at the table Cisco Built from the Ground Up! § It’s About the Experience § 25 Patents: Video, Audio, Network Integration, User Experience § Product, not Service Displays Microphone Camera CODEC 1080 p High Definition §§ 65″ plasma displays from broadcast quality Discrete audio by table segment 1080 p Ultra High Definition day one User form 1080 p §§ Native, truefactor a resolution IP phone Multi-channel spatial audio w/echo canceling Small Interface is Cisco 7970 Four channel AAC §§ Life size: diagnostics. LD spatial audio Cell phone static elimination Tunable two people per screen Low latency §§ Protect the experience Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11

A New and Innovative Philosophy The Cisco Tele. Presence Meeting The Problem § ~55% of communication is non-verbal § Current collaborative technology doesn’t allow clarity, interaction of face-to-face § Scalability, productivity trade-off Rules of Cisco Tele. Presence § Experience the meeting, not the technology § Life size and highresolution to discern body language § Guarantee everyone a seat at the table Cisco Built from the Ground Up! § It’s About the Experience § 25 Patents: Video, Audio, Network Integration, User Experience § Product, not Service Furniture Displays Microphone Camera CODEC 1080 p High Definition §§ 65″ plasma displays factor broadcast quality Discrete audiohuman from 1080 p Ultra High Definition day one Tuned for the by table segment User form 1080 p §§ Native, truefactor a resolution IP phone Multi-channel spatial audio w/echo canceling Small Interface is Cisco 7970 Enterprise aesthetics Four channel AAC §§ Life size: diagnostics. LD spatial audio Cell phone integration Tunable two people per screen Peripheral static elimination Low latency §§ Protect the experience Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12

A New and Innovative Philosophy The Cisco Tele. Presence Meeting The Problem § ~55% of communication is non-verbal § Current collaborative technology doesn’t allow clarity, interaction of face-to-face § Scalability, productivity trade-off Rules of Cisco Tele. Presence § Experience the meeting, not the technology § Life size and highresolution to discern body language § Guarantee everyone a seat at the table Cisco Built from the Ground Up! § It’s About the Experience § 25 Patents: Video, Audio, Network Integration, User Experience § Product, not Service Furniture Displays Environmentals Microphone Camera CODEC 1080 p lighting High Definition §§ 65″ plasma displays factor broadcast quality Discrete audiohuman from 1080 p Ultra High Definition day one Tuned for the by table segment User form 1080 p §§ Native, truefactor a resolution IP phone Optimized aesthetics Multi-channel spatial audio w/echo canceling Small Interface is Cisco 7970 Enterprise acoustics Four channel AAC §§ Life size: diagnostics. LD spatial permits Facilities-friendly – 2 Cell phone integrationdays, no audio Tunable two people per screen Peripheral static elimination Low latency §§ Protect the experience Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13

Immersive Experience Human Factors Considerations HD Resolution Spatial and discrete audio Eye Contact Atlanta Full Size Images Life like Full Motion Dallas London • ~55% of communications is non-verbal Audio Bridge Tele. Presence Vectoring • Multiple screen/optimized camera cluster • Represent group dynamics, gaze perspective Matching voice to the image Discrete placement of non- video audio source Environmentals Room certification for studio like sound and lighting Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14

New and Innovative Call Control Cisco Unified Call. Manager Version 5. 1 Legacy Issue Solution § H. 323 Gatekeepers are separate devices on the network § Management of CAC for video and audio is hard to do with separate network applications § Tele. Presence integration with CUCM § Fail over cluster support – higher reliability § Unified CDR reports § No video experts required to install Designed for Call Manager § Based on SIP § Configures just like a IP telephone Cisco Unified Call. Manager § § Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Tight integration with network services Common and integrated dial plan Telephony Feature Sets SIP endpoint, Standards based H. 264 Cisco Confidential 15

New and Innovative Network Design Tele. Presence Video & Audio Multiplexing Solution Legacy Issue § Multiple video and audio codecs create uncoordinated video and audio streams § Managing through firewalls, gateways § Cisco Tele. Presence video and audio multiplexing technology – multiple streams into one RTP § NAT/FW bi-direction, continuous ports § Unique innovation with Cisco Patents Cisco Designed § Based on SIP § Performance tested on Cisco networks Cisco Network as a platform for Quality, Simplicity, Reliability § Tele. Presence SLA Qo. S provisioning § Rich real time networking statistics § SONA “Composite” Service – Qo. S, Security Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16

Cisco Tele. Presence Meeting Solution Endpoint Offerings Cisco Tele. Presence System 3000 § § § 12 seats at the virtual table Purpose-built room $299, 000 USD List 5 -15 Mbps@1080 p, Ultra High Definition Spatial Wideband Audio No Perceivable Latency Cisco Tele. Presence System 1000 § 4 seats at the virtual table § General purpose room § $79, 000 USD List § 1 -5 Mbps@1080 p, Ultra High Definition § Wideband Audio § No Perceivable Latency Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17

Cisco Tele. Presence Manager Simplifying the Experience Familiar Tools Real-Time Services* One Button to Push Unified Call Manager Cisco Network Microsoft Exchange IBM Lotus Notes* Web* Cisco Tele. Presence Manager User Scheduling Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Unified Contact Center Management Cisco Confidential *Roadmap Reporting Billing Administration 18

Key Roadmap Highlights Multipoint Solutions Los Angeles § Cisco Tele. Presence Video Switch New York § Optimized for Cisco Tele. Presence London Full-size continuous presence by screen Switching by table segment, by site Interoperable between endpoints § “One button to push” call launch § 1 HCY’ 07 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Toronto Cisco Confidential 19

Key Roadmap Highlights Business to Business Call Connection Directory Services Cisco Tele. Presence. Certified Service Provider Cisco Tele. Presence UI Firewall/NAT Cisco Unified Call. Manager Certificate Authority Cisco Unified Communications Network as the Platform Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20

Cisco Tele. Presence Ensuring Customer Success § Advanced Services Validate customer requirements Plan and design to ensure the experience Partner enablement § Advanced Technology Program (ATP) Room and network readiness Installation § Cisco Technical Support Services Designated Team Award winning support organization Online support § Cisco Tele. Presence Experience Certification Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21

Cisco Tele. Presence Ensuring Customer Success Adjustments at any step Pre-Qualification Phase 1 Checklist 2 Hour Estimate: • Room Qualification • Network Qualification Pre-Qualification Phase 2 Technical Qualification – 2 Days: • 90% Success Certainty Confidence to allow partner to take order Agreed on Initial Rooms <= 5 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Plan, Design, Implement Full suite of services to ensure success Partner Takes Services and Product Order Released for Shipment 22

Cisco Tele. Presence Worldwide Partner Network 24 Global Cisco Tele. Presence ATP partners at launch Fully enabled to support the sales cycle and deployment Cisco on Cisco Partners 4 partners Scaling Presentation_ID Product Shipment Global network of 24 specialized partners ready § Proven first § 2 -5 endpoints at Cisco per customer, § Initial Assessments © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Q 3 FY’ 07 Q 1 FY’ 08 Select group of Based upon Service opportunity & Providers coverage - expand program § Expand existing, add new customers § Complex assessments 23

Cisco Tele. Presence Service Provider Offerings § Qualified Network Service Providers to offer Tele. Presence network connections Cisco Powered Tele. Presence “certified connection” Service assurance for Enterprise customers Take advantage of intelligent IP NGN capabilities Qo. S, Security, Application Awareness, Directory Broadband Access Service Provider Core § Roadmap - business to business connectivity § Enable Enterprise Customers to Select a Qualified Integrated Network Solution of Their Choice Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24

Enabling New Business Models New Cisco Tele. Presence Applications Investment Bank Prescription Drug Provider Oil Company NY and London Exchange Virtual Window for Traders Customer Intimacy “We Will Install Cisco Tele. Presence in Our Top Customers” Offshore Platforms Remote Expertise, Social Services “Virtual Couch” Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25

Business Decision Maker Perceptions Expected Tele. Presence Benefits § 75% improved relationships and increased decision-making § 68% improved productivity in functional groups § 67% extended competitive advantage § 58% faster issue resolution § 77% reduced IT support Source: Expected Benefits of Tele. Presence, Sage Research 2006 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26

Meet “Virtual” Margaret Executive Administrator moves, stays connected Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27

Global Deployment Plan 110 Systems at Cisco Offices Cisco’s Goals • Improve productivity • Change business models • Reduce emissions by 10% over 12 months Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential • Cut travel by 20% • Reduce expenses by $100 M USD • Payback Period < 9 months 28

Cisco Tele. Presence Connecting People to Improve the Communications Experience § Unique, In Person Experience As Natural as Face to Face § Strategic Business Value Customer Intimacy Greater productivity Existing investments deliver new value to the organization, customers Competitive Edge § Cisco Innovation Purpose-built product, not service Standards-based Native 1080 p, low latency, lowest bandwidth UC and SONA deliver the quality, simplicity, reliability of a phone call § Vision – Go anywhere the network goes Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29

Questions? Cisco. CLP@cisco. com Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30

Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 31