Cisco AVVID IP Communications Update Gerard Mc Nulty

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Gerard Mc. Nulty • Federal Voice Product Specialist • Responsible for product support of the complete Cisco voice product portfolio • More than 18 years’ experience in the telecommunications industry © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 2

Cisco AVVID Update • State of the Market • Call. Manager 4. 0 – New Features and Capabilities • Cisco Meeting. Place • Do. D Certification Update • Implementation Tips © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 3

Redefining Voice Applications XML Applications Collaboration Calendar Web Application Instant Messaging Video. Conferencing E-mail Voice Messaging © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Contact Center Audio. Conferencing Telephone Services 4

In Five short years…. . • Cisco delivered on the vision of convergence • Cisco installed base: Over 3 Million Cisco IP phones Over 30, 000 Call Managers Over 14, 000 Customers • Enterprise IPT grew from $7 M in FY’ 99 to ~$500 M in FY’ 04 (104% CAGR) • Enterprise IPC - $1 B run rate © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 6

IP Telephony is Mainstream • IP-PBX line shipments will surpass traditional CPE in 2005 Source: Synergy Nov, 2003 & Infotech Q 3 2003 © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 7

Vendors are No Longer Investing in Legacy Development “By the end of 2007, traditional enterprise telephony system manufacturers will have ceased development …and announced their intention to discontinue support for their TDM-based PBX and contact center systems within five years (0. 8 probability)” Gartner, March 2003 • Over 50% of all PBX sales will be IP based by 2004 (Infotech 12/15/02 4 Q 2002 Report) • All major telephony vendors have an IP Telephony offering • What this means for TDM Solutions: No new features Increased support costs Lower flexibility © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 8

Miercom awards Cisco with "Best in Test" Honors for IP Telephony • Cisco won 3 out of 6 categories • ONLY vendor to achieve 100% call completions over 9 hours • Top voice quality "We congratulate Cisco on a clear win in the comparative testing of high-end IP telephony systems, " said Ed Mier, president of Miercom. "Our testing is a comprehensive and rigorous evaluation and Cisco excelled in virtually all categories of the tests. " © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 9

Cisco Call. Manager 4. 0(1) Highlights Video Telephony Session Initiation Protocol Q. SIG Security Feature Enhancements Malicious Call Trace Serviceability Call Distribution/Hunt Groups © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Multi-Level Administration BAT/TAPS Additional device Support API Enhancements Platforms and Upgrades Extension Mobility IP Manager Assistant Attendant Console Abbreviated Dialing Multi-Level Precedence and Preemption 11

Video is a Phone Call Cisco VT Advantage • Single number for voice and video • Video calls have same services as voice calls –Basic call, Mute, Hold, Park, Transfer, Conference –Forward, XML services • Unified voice and video dial plans – CDR, Qo. S, CAC, AAR • Single point of mgmt & administration –Proven scalability • Preserves customer investments • Calls can be made to H. 323 or SCCP video/audio terminals Integrates video into the converged voice and data infrastructure, reducing the costs of improved communications © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 12

Call. Manager 4. 0 SIP Trunking • Ensures interoperability with SIP networks via a SIP proxy server CCM cluster • RFC 2543, 2782 and 2833 • RFC 3261 (partial support) Cisco SIP proxy server • Supplementary features supported üHold üTransfer (Blind, Consultative) üConference üCall Forward (All, B, NA) üCLID, CLIR, CNID, CNIR üCOLD, COLR, COND, CONR Ready for future technologies © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 13

Current Cisco SIP Product Portfolio A 2 -port FXS Gateway Cisco ATA 186 Cisco Call. Manager Version 4. 0 and later Cisco Voice Gateways Cisco PIX Firewall Cisco Unity Cisco Meeting. Place 8100 Cisco IP Phones 7905 G, 7912 G, 7940 G & 7960 G © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco Softswitch BTS-10200 PGW 2200 Cisco SIP Proxy Server 14

Call. Manager 4. 0 Security Enhancements Systems Approach in Action RED=New CCM 4. 0 Features Secure Communication Manage Identity and Trust Infrastructure VLAN segmentation V 3 PN Route authentication Standard AAA 802. 1 X DHCP Snooping Call Processing TLS (SSL) to phones IPSec to gateways Secure enrollment Digital Certificates Mutual Authentication Secure management Hardened OS Integrated CSA Anti-Virus Endpoints Authenticated and Encrypted TLS Signaling and SRTP Media Digital Certificates Signed Firmware Signed Configs Ignore GARP Disable PC access to voice VLAN SSL/https H. 323/SIP standards Multi-Level Admin Certificate Trust List Toll Fraud Mitigation Min unused services Applications © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Threat Defense DAI, IP Source Guard Firewall IDS/IPS 15

Design for Greater Security - The Cisco SAFE Blueprint for IP Communications Call. Manager Endpoints A • Minimize Win 2 K services • NTFS • Secure IIS • Lock down SQL • HIDS/virus • Separate voice and data VLANS • Disable GARP and voice VLAN on PC port Firewall and ACLs Campus Network • Allow only call control, LDAP, management • Control source addresses Outside World • No voice across Internet • IOS Do. S tools • Use sensors Internet © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL IP WAN PSTN • High availability design • Use VLANs • Use IP filters between voice and data network • Avoid NAT • Secure access (TACACS+, SSH, Radius) 17

Call. Manager 4. 0(1) Line Enhancements • Multiple calls per line appearance –Up to 200 Calls per DN for 7940, 7960, 7970. Up to 6 calls per DN for 7905 and 7912 • Enhanced call barge • Privacy calls on shared lines • Call join multiple selected calls • Direct transfer two selected calls • Immediate Divert-VM • Assign URL to any line button • Drop any party from ad-hoc conference • Configurable call forward info display © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 18

Cisco Enhanced Phone Portfolio Cisco IP Phone 7970 G Cisco IP Phone 7960 G New Cisco IP Phone 7940 G New Cisco Wireless IP Phone 7920 Cisco VT Advantage Cisco IP Phone 7905 G and Cisco IP Phone 7912 G Cisco IP Communicator Cisco IP Conference Station 7936 Cisco IP Phone 7902 G © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Cisco VG 248 Analog Phone Gateway Cisco ATA 186/188 19

New Endpoints • Cisco IP Conference Station 7936 External Microphone support Room size up to 20 x 30 List price: 7936 = $1, 195, Ext. Mic. Kit = $350 Requires Call. Manager user license • Cisco IP Communicator Full feature set of Call. Manager IP Hard Phones Higher Scalability (same as IP Hard Phones) Easier Install of client software List price $90 (requires Call. Manager user license) • Cisco VT Advantage Adds video to existing 7940, 7960 and 7970 IP Phones Camera and client software included List price $190 (Video License included) © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 20

Applications Drive Productivity Web site integration via XML to your Cisco IP Phone Cisco Meeting. Place Call Center Broadcast Messages Amber Alert On-phone paging Time Clock Extend information flow to workstations with no PC © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 21

High Productivity through Collaboration Meeting. Place • Fully integrated, On-Net, Rich Media conferencing • Integrates, web, desktop applications, voice & IM • Deployed On-Net – behind the corporate firewall – for maximum cost savings, integration and security Conference Control • Allows meetings to be set up anytime, anywhere. Click to IM (conference side-bar) Bob invited but not on © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL Carol is Muted Click to Drop Alice - active speaker 24

PBX 2 Certification Status • JITC PBX 2 certification testing completed Interoperability • One TDR (one-way-delay > 60 msec) • New DSP firmware resolves delay issue (62 msec) for analog phones • New DSP and phone firmware resolves delay issue (66 msec) on IP phones Security (IA accreditation) • DSAWG briefing postponed • Currently working with DISA to accurately list policy violations and methods of mitigating any potential risks – Only policy violations have been identified. No High Risk items, 3 Medium Risk items, 5 Low Risk items. • DISA recommends Cisco for certification – “The DISA IA test team recommends that the Cisco PBX-2 solution pass to the next step in the DSN Information Assurance Certification and Accreditation Process, DOD Component CA/DAA Processes. ” • Next round of PBX 2 certification testing currently scheduled for: – May 17 (Security) – if needed – July 26 (Interoperability) – exploring ways to accelerate the date © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 26

PBX 1 Certification Status • JITC PBX 1 certification testing not started Interoperability • Want to complete PBX 2 certification before testing for PBX 1 • No change to infrastructure (C 2 grade LAN) • Need to describe and document test topology • Need to address ISDN-BRI support – Per DISA, all BRI ports must support voice, switched data, and video Security (IA accreditation) • Do not expect any significant changes in testing © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 27

Top Things to Require in Your Implementation Business Scenario ROI Analyses Future Viewpoint Existing Sites 1. Don’t do a “forklift upgrade” of the existing network 2. Prove your implementation will be secure 3. Accommodate employees who work from multiple locations 4. Provide a consistent end-user experience for large offices, small sites, and telecommuters 5. Show advanced services like enhanced 911 6. Use disaster recovery hot site for voice 7. Access voice services if the main office is inaccessible 8. Show IP-based services provide improved customer service 9. Identify the productivity gains 10. Identify the cost reductions from reduced maintenance and administration © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 29

Tips for Successful Implementations • Senior management commitment – move to IP Communication often affects business processes • Employee communication plan – Articulate to users why change is a benefit • Data and voice teams must work together effectively – IP Communication lives in both domains © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 30

Pitfalls to Avoid • Make sure your data network is ready for voice • Understand how your phones are being used Detailed station user analysis must be done • Don’t underestimate the time and effort required Voice users have no tolerance for off-air time, like they do (to some extent) for data © 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL 31